AdMonsters’ Post

🧐 Let's talk about COPPA 2.0 ➡️ Have you heard about COPPA and the latest proposal for COPPA 2.0? ➡️ What does it mean for advertisers? Publishers? ➡️ Are you and your brand ready? Kidoz recently published a press release announcing our strong support for COPPA 2.0 (the updated Children’s Online Privacy Protection Act). The recent approval of COPPA 2.0 by the US Senate marks a pivotal shift in online advertising regulations, particularly impacting the way advertisers reach audiences under 17. When the updated Children’s Online Privacy Protection Act takes effect, companies like Kidoz, which specialize in safe and contextual advertising, are poised to see significant growth. Discover all the details and how Kidoz can help you transform your Gen Z (U17) Strategy ahead of curve. Read all about it in our latest post: 🔗 https://lnkd.in/gpSuT2mP #coppa #safeads #genz #mobileadvertising

The debate around authentication in advertising ID solutions is crucial as we work towards a privacy-centric future. We agree with ID5's stance that relying solely on authentication can often fall short, leading to limitations in scalability and user experience. Privacy preserving solutions that leverage first-party, consented data are essential to bridging the gap. By focusing on transparency and privacy, we can build a more robust, scalable approach that supports both advertisers and publishers in this new era. Read the article by Valbona Gjini for The Drum here - https://lnkd.in/g8Q88XC6 #advertising #ads #digitalmarketing #publishing #publishers

I have no sympathy for ad verification companies here, they have been overstating the effectiveness and capabilities of their technologies for far to long. The truth is that as fraud is a different beast to legitimate publishers and inappropriate content. Fruadsters simply block the tags. The worst thing ad verification tools do not typically show the block rate of the tags in any of the dashboards… Why is that you ask? Well they don’t want you to know that the 99% brand safe, is only based on the tags they could load, which often only account for a tiny fraction of an advertisers actual media spend…. I’m assuming they are worried you would pay if you knew they can’t actually measure the majority of your inventory so they hide this information in the back end. If your not looking at ad verification and fraud, you should be… It a much bigger problem than you realise. https://lnkd.in/ePjtQe9x

This is well worth a moment of your time to read, highlighting a point I often raise of why do advertisers who fund the whole ecosystem have so little say in how it’s run or oversight of where the money is being spent, in what other industry does this happen? Privacy cannot be used as an excuse to continue to provide a lack of transparency about what our money is actually buying? Especially when time and time again, those we entrust with our money, have shown that profit comes before integrity. These types of practices, plus other forms or rampant fraud, MFA, low quality and hidden costs are the reason we stopped buying open web display three years ago and haven’t looked back since. The industry needs to clean its act up, if it’s to win back advertisers like us and stem the tide of others throwing the towel in and calling time on the unmersuarable, unreportable and untrustworthy…

With all due respect to Anthony Vargas, the subject of this AdExchanger article mistargets blame. We cannot be passing the buck by chastising ad verification vendors for missing an MFA fraud edge case. And even Media.net's likely complicity isn't where we should be pointing fingers. The perpetrator is the publisher, who created this MFA garbage dump and duped advertisers and agencies that trusted their brand for its quality and accountability. Since last week, has any SSP or DSP removed Forbes from their programmatic auctions? Have brands placed Forbes in the penalty box? Is Forbes still earning tens (hundreds?) of thousands in programmatic revenue every day? We all love the adtech punching bag. But in this case, redirecting blame because a watchdog failed to catch an unusual edge case misses the point that a trusted publishing brand breached its social contract and nobody seems to be doing anything but pushing its nose into the shit on the carpet and saying "bad dog." If we leave the incentives for fraud in place, it'll just keep happening.

A cookieless future 🍪 We are at a historic point in the advertising ecosystem’s evolution. As we move from third-party cookies to an approach focused on privacy and transparency, it is time to reinvent and innovate to shape the future of our industry – and the internet itself – for the years to come. It is time to embrace the change and turn it into an asset so we can build a more ethical and efficient advertising ecosystem! 💪 Find out more here ▶️ https://bit.ly/3SY9Wfk #Change #Innovation

📳Hi!! A Critical report on the Google’s privacy sandbox has been released by the Interactive Advertising Bureau (IAB) It highlights the challenges that companies face as we leave behind the third-party cookie tracking. The main concerns are event-based metrics, brand safety, the complexities of on-browser computing and the urgent need to adress these issues. As privacy professionals how should we collaborate to provide a viable path for safe advertising? #privacysandbox #IABTechLab #digitaladvertising #googlesandbox IAPP - International Association of Privacy Professionals IAB

Oh, the delicious irony of the ad tech world—supposedly as transparent as the cleanest glass, yet often as clear as mud. Andrew Casale of Index Exchange stepped up at Digiday to unpack the shadowy side of programmatic advertising where, despite all our fancy tech toys, fraud is far from being a relic of the past. #mfa #fraud Picture this: a realm where Made for Advertising (MFA) sites thrive, not despite the age of enlightenment, but because of it. Casale, with the frankness of someone who's seen it all, laments the pseudo-evolution of traffic quality. We've gone from bot-driven to human-driven deceit—yes, the traffic now has a pulse, but it's hardly worth the bandwidth it consumes. What's more, even with tools that could spotlight these shenanigans, the industry prefers to play blind man’s bluff, letting "key performance indicators" lead the way right off a cliff. It’s high time for a clean-up, Casale argues, aiming to ax these MFA miscreants from ad exchanges. The man’s not just talking tough; he's calling for a revolution. Will the ad tech sector step up, or will it continue to let dubious metrics rule the roost? Only time will tell. https://lnkd.in/eMG6vMFz

It’s getting a little tedious now trying to aggregate all the reported shortcomings of the Privacy Sandbox. It’s still not available for testing in Googles own DSP-a real sign of faith in their own solution’s preparedness. According to the IAB, real-time bidding is seriously at risk; and in summary, no these APIs don’t really work as they are today. Everytime someone asks me if we’re testing these products I can’t help but smirk…testing what, exactly? At The Trade Desk we’ve been innovating our identity solutions to meet the needs of marketers, to deliver better outcomes in a privacy conscious way, and most importantly- to work without disrupting the foundation of programmatic advertising. #identity #openinternet #theresabetterway https://lnkd.in/dqj_ZPbW