Andrew Casale

ICYMI - IAB Tech Lab has developed comprehensive guidance to help navigate the complexity of ID solutions as we move closer towards cookie independence. Thanks Patti Summerfield and Media in Canada, for covering this important release from IAB Tech Lab - to access the guidance, see comments. #idsolutions #PETs #digitalads #advertising #data

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Hey marketers, want the scoop on your competitors? You can use smart linear data to drive stronger performance on CTV. With Digital Remedy’s TV Insights, you can win market share and optimize campaign strategies by uncovering when and where competitor ads are running. Discover how TV Insights can work for your brand today! https://hubs.la/Q02MZwtG0 #DigitalRemedy #PerformanceMarking #TVInsights #CTV #PerformanceCTV #Streaming #AdTech #TV #Linear

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With recent discussions across the advertising community and increased focus on ad standards by entities like the IAB Canada, I felt it was timely to share some thoughts on the importance of these standards in podcast advertising. This ongoing conversation underscores the need for transparency and accountability, which are vital for building trust and ensuring the effectiveness of our campaigns. I hope this article contributes to the dialogue and offers some useful insights. Read the full article here:  https://lnkd.in/gyc7rUeE #PodcastAdvertising #IAB #MarketingStrategy #BrandEngagement #TPX #Podcasting

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#Netflix major AdTech - defo preparing #AI future Thanks Roger! This is the most comprehensive article I am reading on this topic! Watch this space! 📺 #CTV #AdTech #RetailMedia

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Join us for an exclusive conversation between Sonia Carreno, President of IAB Canada, and Santo Ligotti, CM, VP of Marketing & Digital Commerce at Retail Council of Canada, as they dive into one of the most exciting areas of digital advertising—Retail Media. 🛍️ This chat will provide insights into the adoption of retail media and uncover the growing opportunities within this space. Whether you’re a retailer building a media offering or a brand investing in this channel, your input is crucial as we explore how retail media is evolving. 💡 Gain on-the-ground perspectives from industry leaders and learn how this powerful channel is shaping the future of advertising. 📅 Don’t miss out – Limited tickets available for IAB Canada’s Report on Data event. Register TODAY #IABCanada #ReportOnData #CMUST2024 #DigitalAdvertising #DataDrivenMarketing #VideoAdvertising #RetailMedia #DataPrivacy #AdTech #MarketingInsights #IndustryEvent #ProgrammaticAdvertising #AudienceTargeting #MediaTrends #AdvertisingStrategy

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This week Toronto is hosting the World Federation of Advertisers for global marketing week, bringing together many of the globe's top CMOs (Chief Marketing Officers). It's timely that EMARKETER released some insights on the role of the CMO. Good news. CEOs are seeing CMOs in a more positive light. This is framed by more dynamic & complex roles that are increasingly driving business results that matter to the CEO & CFO. The transformative role of AI is helping drive this and putting investing in skilling up the marketers on their team. Elevating the role of the CMO has been a long standing conversation at the Canadian Marketing Association & something I'm seeing firsthand on the field. It's fantastic to see some positive momentum as we use her in the age of AI. Stephan Loerke & friends from WFA - we look forward to seeing you in Toronto this week! More from EMARKETER report here: https://lnkd.in/g5di7j9g More about the WFA global marketing week in Toronto: https://lnkd.in/gxq-_KE7

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🍪 Discussing a world beyond cookie-based targeting! We joined IAB Canada and experts from the media industry in Toronto last week at the Rivoli to explore and discuss the evolving state of digital advertising as we head towards cookie independence. #adtech #martech #mobileadvertising #mobilemedia

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Curious about maximizing ad creative beyond clicks? Explore insights from our recent panel with Scott Mitchell, Managing Director of Canada, and industry leaders Markus Giesler, Anthony Campos, Siddharth Vishwanathan, and Christy MacLeod. Learn why clicks aren't the only measure of advertising success and discover how to integrate performance metrics with creative excellence for optimal results. Delve into these insightful strategies in our latest blog post! 🚀 https://hubs.la/Q02BSD100

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The push for stronger data privacy protections in digital advertising is transforming how publishers, advertisers, agencies, and tech vendors collaborate on campaigns.   Our team, together with our client VIA Rail Canada, has partnered with The Globe and Mail and data clean room provider Optable to combine first-party data for more efficient and targeted campaigns. 🧼🚂   The results? 👉 3.4x greater reach 👉2.5x lower cost per unique impression 👉1.5x lower cost per viewable impression   This innovative approach not only enhances VIA Rail’s advertising efficiency but also supports Canadian media, highlighting the future of privacy-centric, data-driven ad strategies that reduce media waste and deliver impactful results.

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89% of IAB Canada members have adopted or are planning to implement AI in 2024. What does this mean for Publishers, Agencies, Brands and Consumers? Download our comprehensive infographic on AI's Impact on the Digital Media Ecosystem: https://lnkd.in/ge3QaWB3 #AI #DigitalMedia #ArtificialIntelligence #Advertising #DigitalLeadership

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IAB Canada's Programmatic Media Course offers an in-depth learning experience to master this influential digital marketing tool. Throughout this course, you will explore: 🖥️ The intricacies of the programmatic advertising landscape 📈 Strategies for planning and assessing programmatic success 🚀 Enhance your digital marketing expertise and harness the full capabilities of programmatic advertising. https://hubs.ly/Q02TJvcc0 #programmatic #digitalmarketing #IABCanada #advertising

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The 2024 State of Digital Out of Home (DOOH) in Canada Barometer Report is a comprehensive study done by the IAB Canada DOOH Committee, co-chaired by Barb Huggett from Captivate, LLC. Sharing her thoughts: "DOOH screens are seamlessly integrated into the environments where consumers spend their daily lives. Beyond roadside billboards, DOOH connects with audiences as they work in offices, shop in malls, dine in restaurants and bars, and use transportation. Marketers can deliver messages that resonate within the environment to create more meaningful connections throughout the day. The powerful combination of context – aligning audience, environment and message – makes these interactions especially impactful.” Access the full report here: https://hubs.ly/Q02BMDTq0 #DOOH #BarometerReport #DigitalOutofHome #Canada

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We open up the curtain for a brief glimpse into our interview with Sasha Audet from Quebecor, hosted by Ioana Tirtirau from Optable. Sasha shares Quebecor's key objectives in data collaboration, highlighting how they are empowering brands with valuable audience insights by aligning client data with their media ecosystem. The full interview will be released next week, where we’ll delve further into Quebecor's journey and their future plans for TV advertising. 🎥 #DataCollaboration #AudienceInsights #AdTech

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Are you missing out on key voters by treating CTV like linear or skipping YouTube altogether? According to a recent Reach & Frequency Report, MiQ analytics shows shows that 20% of your audience could be seeing 80% of your ads! Ensure you're not overloading some viewers while missing others. Learn how to balance your reach across all platforms with a seamless omnichannel strategy in our 'Political Media Remix 2.0' eBook. #omnichannel #politicalcampaigns #programmatic #ctv #wearemiq

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With the growing oversaturation of data clean rooms, providers need to differentiate themselves to stand out. Optable has done just that by partnering with Globe Media Group, the advertising arm of The Globe and Mail. This partnership allows The Globe and Mail to securely combine their first-party data with their advertising partners for deeper audience insights and stronger results. Optable’s clean room technology facilitates privacy-safe collaboration, helping publishers and advertisers achieve 3.4x greater reach and 2.5x more cost-effective results. We sat down with Bennett Crumbling, Head of Marketing at Optable, to learn more about their approach. 👇 #AdTech #CleanRooms #Privacy #DigitalAdvertising #PublisherGrowth

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📣 Optable partners with dentsu Canada to launch a new identity & data collaboration platform, #Merkury. This partnership marks a big step forward for Canadian brands looking to overcome signal loss. The new solution offers distinct advantages: 🎯 Leverages an open, interoperable system allowing for ID ownership with real-time ID and data portability across platforms. 🎯 Built on Optable's #DataCollaboration technology to safeguard data without any agency lock-in stipulations. 🎯 Achieves precise, locally relevant identity management tailored specifically for the Canadian market. Merkury empowers marketers to gain deeper audience insights, enhance engagement, and prioritize #privacy — all in a single solution. Learn more about the product offering: https://lnkd.in/e27Mpumy #DataCollaboration

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Did you know that connected TV advertising (CTV) can transform your marketing strategy? 📺 Benefits of CTV 💡 - As of 2022, streaming became more popular than broadcast and cable TV viewing - CTV advertising is more economical - CTV advertising can help with attribution efforts - CTV advertising allows for more creative efforts Read more at https://lnkd.in/etw_pdmf where PMP's blog about Over-The-Top Advertising and CTV was referenced.

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