IAB Canada’s Post

ISBA is pleased to be part of the Advertising Association AI Taskforce, contributing to the launch of the AI Taskforce report ‘Advertising and AI: Showcasing Applications and Responsible Use' https://lnkd.in/eXMeqiVg “AI is moving fast, and legislation and regulation will run to keep up. As those discussions – and the technology itself – evolve, the advertising industry should be a responsible partner and resolve to keep evaluating its use of AI in a way which commands public and regulatory confidence. For our part, ISBA will seek to disseminate best practice on AI’s use and point our members towards points of controversy or risk.” – Taken from ISBA’s chapter of the report. ISBA advocates for a responsible and collaborative approach to #GenerativeAI usage in advertising. Take a look at the #12guidingprinciples for agencies and advertisers on the use of Generative AI in advertising that we created with the IPA (Institute of Practitioners in Advertising) - https://lnkd.in/eE_DvQqa And our #GenerativeAI Guidance and Agency Contract Terms. https://lnkd.in/eBtBFD75 Lorna East, Rob Newman, Nicholas Louisson, Polly Devaney Matt Bourn

Half of Consumers Can Recognize AI-Generated Ads, but Do They Care? According to LG, 49% of users believe they can distinguish AI-generated ads from traditionally-produced ones. While consumers don’t seem to care, they also don’t really have much stake in the ad versus the actual programming they’re watching. Consumers know they have to deal with ads one way or another, and AI could prove to be a double-edged sword. Consumers generally appreciate getting more tailored ads, and AI ads can be quickly and affordably produced to meet those tailored needs. They also recognize deft use of AI as a hallmark of an innovative company. However, consumers also recognize that AI ads are a cheap to produce and take it as a sign of the advertiser cutting-corners. There’s also some backlash to heavy use of generative AI and the negative impact it has on creative professionals. We at FreeCast see AI ads as unwelcome shortcuts when our cross network Experiential Data is more targeted within the direct interests of the the consumer. More Hyper-Targeted macros means near leads-based matching with prospects. #freecast #nextgenstreaming #streamingwars #nomoreappdiving https://lnkd.in/eUJvHXXK

“In the near future, any advertising agency that doesn't master the nuances of AI will be out of business.” Olivier Vigneaux, CEO of BETC FULLSIX shares the rise of AI in advertising presents a blend of opportunities and challenges. Stay tuned for our upcoming replay on our latest talk: Advertising in the age of AI 👉 https://lnkd.in/eZaHs55J AI-powered advertising tools are setting new standards for campaign efficiency and creativity. However, this rapid adoption also raises ethical and privacy concerns, particularly around the depth of personalization and data usage. CMOs: how are you tackling these opportunities and challenges? #Advertising #AI #Growth

The programmatic ad revolution is being fueled by rapid advances in artificial intelligence (AI). Cutting-edge AI techniques are enabling platforms to: - Understand ad content & user behaviour with unprecedented depth - Make real-time optimizations at the individual user level - Continuously learn & adapt to deliver the right ad to the right person at the right time The age of intelligent, automated advertising is here - and it's a win-win for advertisers & consumers alike. #ArtificialIntelligence #RealTimeOptimization #PersonalizedAdvertising

The advertising landscape is shifting as a new era of AI-powered marketing takes center stage! IPG Media Lab's managing director Adam Simon explores the implications of Apple Intelligence in his latest feature on The Drum. In his article, he outlines key strategies for digital advertisers to integrate with AI ecosystems, enhance personalization, optimize for voice search, and build brand loyalty. Read the full article to learn how you can stay ahead of the curve and thrive in the evolving AI landscape: https://bit.ly/4cWfAFx #AppleIntelligence #AI

Check out our latest contribution to the Open Mic series on The Drum on the various existing use cases of #GenerativeAI, and the changes that Apple Intelligence might usher in.

As marketers explore new ways to work with AI, ad agencies are stepping up as mediators between cutting-edge technology and brand insights. The big six holding companies from Omnicom Media Group to WPP are making major moves, each launching their own AI-specific offerings and enhancements to create better ads faster and smarter. Get the low-down on the latest in #AI and #advertising on our blog.

As marketers explore new ways to work with AI, ad agencies are stepping up as mediators between cutting-edge technology and brand insights. The big six holding companies from Omnicom Media Group to WPP are making major moves, each launching their own AI-specific offerings and enhancements to create better ads faster and smarter. Get the low-down on the latest in #AI and #advertising on our blog.

As marketers explore new ways to work with AI, ad agencies are stepping up as mediators between cutting-edge technology and brand insights. The big six holding companies from Omnicom Media Group to WPP are making major moves, each launching their own AI-specific offerings and enhancements to create better ads faster and smarter. Get the low-down on the latest in #AI and #advertising on our blog.

The first Effie dialogue of 2024 focused on AI's profound impact on the effectiveness of marketing campaigns and the broader agency-client ecosystem. Under the theme - “From Disruption to Creation: AI’s Impact on the Agency-Client Ecosystem” - the dialogue provided a valuable platform for discussions regarding collaboration among key stakeholders in the advertising community. Read more ➡️https://ow.ly/Uyzb50ScH4n #EffieAwardsSA #EffectiveMarketing #AI #Collaboration #Dialogue #Advertising