Optable’s Post

While digital media continues to grow at a substantial rate, traditional media still reaches many people at once. CTV, for instance, allows us to target and measure a specific audience under the umbrella of a certain demographic; however, broadcast television can target specific areas while reaching viewers beyond that umbrella. Although digital media offers insights gained through digital attribution analytics, mass media still has its place in the marketing mix!

Fox News' decision to host the next presidential debate is more than just a shift in broadcasting—it’s a game-changer in marketing dynamics. This unprecedented move can amplify viewer engagement and provide unparalleled marketing opportunities for both the network and debate participants. Advertisers can also capitalize on the high-stakes event, enjoying premium visibility and significant touchpoints with a vast audience. As news networks venture further into political arenas, new challenges and innovative strategies emerge in the marketing landscape. Discover how this development can shape the future of political debates and media influence. Read the full article here: https://lnkd.in/g9qDQyNx #MarketingStrategy #MediaInfluence #PoliticalMarketing #FoxNews --- ##

From the WNBA to the Olympics, viewership of women’s sports is on the rise! Nielsen reports that 315 million people can be reached in US TV households, presenting incredible opportunities for advertisers to connect with this growing audience! https://ow.ly/Zreb50TL4gE Source: Nielsen: Beyond big data: The audience watching over the air #AdTech #MediaPlanning #Technology #Marketing

From the WNBA to the Olympics, viewership of women’s sports is on the rise! Nielsen reports that 315 million people can be reached in US TV households, presenting incredible opportunities for advertisers to connect with this growing audience! https://ow.ly/CfkT50TL49z Source: Nielsen: Beyond big data: The audience watching over the air #AdTech #MediaPlanning #Technology #Marketing

#Tone and #voice set the stage for your #brand’s personality and how it’s perceived by your #audience. Read more here: https://ow.ly/J6gA50QFs68

NAB Show: Local Measurement Innovation – Building a Cross-Platform Future Join Comscore for a session on optimizing audience reach across screens in the local markets where consumers are making key decisions. https://lnkd.in/dFSEG-vW

In our latest blog post, we dive into why TV still reigns supreme in the world of media consumption. From audience insights to emerging trends, discover how traditional TV is evolving and adapting to modern viewing habits: https://lnkd.in/ePhB5QAG #LifeatCox

Dive into the world of audio with Nielsen's "The Record"! The first quarterly report reveals U.S. consumers spend 70% of ad-supported audio time on radio. Stay ahead with insights on listening trends and audience behavior. A great tool for advertisers and broadcasters! #NielsenInsights #RadioListening2024

📊 What an insightful session on local media measurement at NAB Show! 📊 A huge thank you to Mandy Leef and Hanna Gryncwajg from Comscore, Inc. for a fantastic discussion on how to build a cross-platform future and optimize audience reach at the local market level. From showcasing Advanced Audiences television currency to introducing the game-changing Comscore Campaign Ratings, we got an inside look at how cross-platform campaign measurement and in-flight optimization transform the industry. Hearing real-world results was a powerful reminder of how important these innovations are for both buyers and sellers looking to reach consumers where key decisions are made. 🚀 #Comscore #NABShow #LocalMedia #CrossPlatform #AudienceTargeting #BroadsheetClient #MediaInnovation

⏩ 📖 Speed Read: 📊 New dentsu Sports Analytics Decoding 360 fan research is in, and it’s revealing some fascinating generational shifts in sports consumption! 🎥 Gen Z is increasingly turning to video-based social media for their sports fix, while Gen X remains loyal to the traditional TV experience. 📺⚽️ Understanding these preferences is key for brands and broadcasters looking to engage fans across all age groups. #decoding360 #movingatthespeedoffans #denstusportsanalytics #sportsmarketing #fanresearch