MiQ’s Post

Are you missing out on key voters by treating CTV like linear or skipping YouTube altogether? According to a recent Reach & Frequency Report, MiQ analytics shows shows that 20% of your audience could be seeing 80% of your ads! Ensure you're not overloading some viewers while missing others. Learn how to balance your reach across all platforms with a seamless omnichannel strategy in our 'Political Media Remix 2.0' eBook. #omnichannel #politicalcampaigns #programmatic #ctv #wearemiq

ITS GOT TO BE! We are all consuming our "TV" from many different sources! Ultimately, an omnichannel approach is the way to go to connect marketing strategies across mediums. #CTV #Advertising #Omnichannel #Measurement

Young people in UK turn away from live TV. These numbers will represent the Young people in the US very soon. #zeropartydata #omnichannel #digitaladvertising #digitalmarketing #SEO #GEO #geolocation #OTT #mobileadvertising #OTTAdvertising 

We are no longer in a world where audiences can be reached through a single media platform. Advertisers must now seek audiences in linear environments, addressable environments, AVOD distribution channels, and digital streaming service, and soon we can add 5G and Next Gen TV delivery systems to the list. It is no longer feasible to “Evolve” a traffic system designed around a single media platform into a solution that can truly address the requirements of the growing omnichannel world. A revolutionary approach to rethinking this challenge is needed. This revolutionary approach must consider the following three requirements: Automatic Stewardship, Planning and Approvals, and Integrations with existing In-House systems. 

As a business, have you been wondering if TV commercials were still relevant in 2024? It would be unwise not to acknowledge that there has been a drop in TV commercials due to the digital age. But, when employed creatively, TV commercials can continue to be an invaluable component of a comprehensive omnichannel marketing approach. And, luckily for you, we've created a blog on how to create a standout TV commercial for your business 🤲 ⬇️⬇️ https://lnkd.in/dYD4f79N

Last week, Roku's Caitlin McKnight joined Walgreens Advertising Group's Katie Vogt at #RICE24 for an insightful session about the convergence of shoppable TV and retail media. Read the key takeaways below. ⬇ 🚀 The evolution of shoppable TV: The fusion of TV and e-commerce, once a distant concept like mobile shopping, is now a reality powered by streamers watching TV with their remote in hand. 🔍 Insights & best practices: Retail media data makes shoppable TV campaigns more effective, allowing for brands to target known, new, or lapsed buyers. 💡 Media efficiency & learnings: Partnering with retail media networks allows brands to measure the impact of TV streaming on outcomes like meeting new buyers, incremental sales, and ROI. Read more about the power of shoppable TV: https://lnkd.in/eH4hjaMT #Streaming #Advertising Retail Innovation Conference & Expo

Retail media and video. Separate, they're effective. Together, they're causing waves within the advertising industry. Our experts, Steve Baxter, EVP of Strategic Initiatives, and Derek T. Nelson, Sr. Director of Retail Media, weighed in on this topic with IAB. ▪ "How do I start building a full-funnel retail media strategy with CTV?" ▪ "How can I gauge the effectiveness of this integrated strategy?" ▪ "How can I utilize clean rooms to generate consumer insights and inform my media mix and tactics?" Read on for answers to these questions and more.

With Performance TV, Retail Brands can up the Ante on the Big Screen

NEW IAB REPORT 📊 Retail Media Goes to the Movies: How the Convergence of Commerce Media & Video Will Transform Shopping! This insightful analysis reveals how the blend of #RetailMedia and #video, especially through Connected TV (#CTV) and shoppable content, is reshaping consumer engagement and shopping habits. Download the full report: https://bit.ly/4asyF1j

The holiday shopping season is starting earlier each year, and consumers are looking for deals as soon as they can find them. Our VP of Marketing, Emily Robinson, breaks down why brands need to jump on the CTV (Connected TV) bandwagon now to capture early and late shoppers alike. Unwrap her insights about how marketers can capture customers faster and more effectively during the noisiest advertising season. Check out her piece in Total Retail for the best tactics to get ahead this holiday season! https://hubs.la/Q02Q9ypR0 #CTV #CTVAdvertising #PerformanceAdvertising #HolidayShopping #MarketingStrategy