Were you at the #IABConnectedCommerce Summit this week? We're still buzzing from the two days of insightful content & networking, and couldn't be more grateful to everyone who joined. 🙌 During the event, we asked our attendees what it means to them – check out their answers and share your thoughts in the comments! Heather O'Shea Thibaut Munier Lisa DiBenedetto Austin Trunnell Laura Kaplan Betty Chung Matthew Lee Sarah McLoughlin Paul Grainger Amy Worcester Lanzi Emily Levy Carl Fremont Kathryn Mazza
IAB
Advertising Services
New York, New York 118,534 followers
IAB empowers the media and marketing industries to thrive in the digital economy.
About us
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.
- Website
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https://iab.com
External link for IAB
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, New York
- Type
- Nonprofit
- Founded
- 1996
- Specialties
- Making Measurement Make Sense, Mobile Marketing Center of Excellence, Building Brands Online, Supply Chain Simplification, Protecting Privacy, Interactive Advertising, Data Demystification, Online Advertising, State Privacy Laws, Retail Media, Measurement, Connected Commerce, Digital Media, and Responsible Media
Locations
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Primary
116 E. 27th St.
New York, New York 10016, US
Employees at IAB
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Rajeev Goel
Co-Founder and CEO at PubMatic (Nasdaq: PUBM)
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Carryl Pierre-Drews
EVP & Chief Marketing Officer, Board Member
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Angelina Eng
💫VP Measurement, Addressability & Data Center, IAB | ~30 years in media planning & buying, thought leadership, AdTech, analytics, ad ops and…
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Jason Fairchild
Co-Founder and CEO at tvScientific
Updates
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The inaugural #IABPrivacyCompliance Salon is happening this Sunday, September 22nd! This intimate salon-style event, scheduled just a day before the IAPP PSR, will bring together senior #privacy lawyers and cross-functional privacy professionals from across the #digitaladvertising industry to discuss today’s most pressing #privacycompliance issues. Sessions include: ➖ 11:05 AM – 11:45 AM PST Health-Related Digital Advertising: Privacy and Business Trends, and Practical Considerations with Alysa Hutnik (Kelley Drye & Warren LLP), Leora Kelman (Boston Consulting Group (BCG), Melissa Kern (The Kroger Co.) and Anna Shimanek (CVS Health) ➖ 11:45 AM – 12:25 PM PST Data Clean Rooms: Navigating Compliance Issues in the Era of Privacy with Christine Grammier (LiveRamp), Linna H. (Snowflake), Tony Kao (VIZIO) and Sundeep Kapur (Orrick, Herrington & Sutcliffe LLP) ➖ 12:30 PM – 1:10 PM PST Unpacking Digital Ad Data Flows: How to Manage an Effective Privacy Program and Prepare for the Future of Privacy with Taylor Bloom (BakerHostetler), Cillian Kieran (Ethyca), Nicholas Godlove (Yum! Brands), William Magrath (Yahoo) ➖ 1:10 PM – 1:25 PM PST Lunch Sponsor Fireside Chat with Richy Glassberg (SafeGuard Privacy) and Steve Sullivan (Walmart) ➖ 3:40 PM – 4:20 PM PST AI Data Governance in Digital Advertising: Making AI Compliance Sing with Jordan Abbott (Acxiom), Feras Ahmed (Dotdash Meredith), Scott Margolis, (FTI Consulting) and Amy Mushahwar (Lowenstein Sandler LLP) ➖ 4:20 PM – 4:50 PM PST Fireside Chat with the Texas Office of the Attorney General with Michael Hahn (#IAB & IAB Tech Lab) and Esther Chavez (Office of the Texas Attorney General) ➖ 4:50 PM – 5:10 PM PST Salon Recap and Closing Remarks with Shaun Lichti (Transcend) and IAB's Yanxiang “Arlene” Mu Learn more: https://okt.to/tbRwfB
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IAB and its members will continue to advocate for #ConsumerPrivacy, transparency, and the ability for all participants in the #DigitalEconomy to conduct business. Read our statement about the FTC's social media and streaming report, mischaracterizing digital adverting as "commercial surveillance." 📰 https://okt.to/IL3qEh
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And that's a wrap on the 2024 #IABConnectedCommerce Summit 🛍 We thank you for joining us for two days of networking and conversations about all things #commerce and #RetailMedia, #RMNs, #AI, omni-channel strategies, the rise of #DOOH, the shift to #phygital experiences, and many other hot topics! A special shout out to our incredible sponsors: Attain CVS Media Exchange (CMX) DoubleVerify Experian Grocery TV Kinective Media℠ by United Airlines Pacvue Pentaleap PubMatic Rockbot Rokt Sam’s Club Member Access Platform (MAP) Shirofune Stingray Advertising TikTok Vibenomics, a Mood Media company Vudoo Best Buy Ads Koddi Kroger Precision Marketing SiriusXM TransUnion Chicory
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Our attendees have been hearing a lot about #RetailMedia throughout these two days of #IABConnectedCommerce... so we asked them to summarize it using only ONE word. What would yours be? Let us know in the comments! ⤵️ Betty Chung Matthew Lee Steven Bayley Suzanne Skop Carlos Bermudez Emily Levy Paul Grainger Carl Fremont Laura Kaplan Austin Trunnell Robert Smolarski Lisa DiBenedetto Derek T. Nelson #RetailMedia
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IAB reposted this
The IAB released a new set of standards for in-store retail media, aiming to align the industry on how digital ads are sold and measured inside retail stores. The standards are the result of months of collaboration between retailers, agencies, and brands and build on the IAB’s U.S. retail media measurement guidelines that were released in January. The standards were created with industry watchdog the Media Rating Council, and IAB Europe’s retail media measurement standards, which dropped in April. https://adweek.it/3XJxmat
IAB Drops Standards on In-Store Retail Media Measurement
adweek.com
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According to our newly released study, 70% of digital video advertisers are already using Commerce Video and nearly all of them plan to spend more in the future. So, what else might we see in the #commerce space? We asked our #IABConnectedCommerce attendees what they think! 📲 Download the Unconnected Commerce: the Disconnect Between Brands and Consumers in Digital Video Shopping study now: https://okt.to/JySxKk Risa Crandall Steven Bayley Kathryn Mazza Robert Smolarski Austin Trunnell Laura Kaplan Sarah McLoughlin Heather O'Shea Carl Fremont #CommerceVideo #OnlineShopping
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Exciting News! IAB and IAB Europe just collaboratively released In-Store Retail Media: Definitions and Measurement Standards. These standards are designed to unlock the potential of this growing channel and aim to unify definitions, measurement, and guidelines for ad formats and store zones. 📲 Download now: https://okt.to/SPWKBF ✍️ Open for public comment until November 1, 2024
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IAB reposted this
Commerce video ads are both high reward and high risk, according to new data from an IAB study. The IAB defines commerce video ads as video advertising that drives a consumer to take some kind of action—whether that’s signing up for a newsletter, participating in a campaign, making a purchase, or anywhere in between. “If you are not implementing commerce video assets in your creative, you’re not only going to miss an opportunity to win a new customer or repeating customer, there could be potential backlash—like frustration,” Chris Bruderle, the IAB’s vice president of industry insights and content strategy, told ADWEEK. https://adweek.it/4e61hiW
Brands Bullish on Commerce Video; Consumers Getting Annoyed
adweek.com
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How often do you see products you want to buy while scrolling on social media? According to our newly released study, commerce video has become a popular shopping method for consumers. So today at the #IABConnectedCommerce Summit, we asked our attendees what they've purchased lately 🛍 📲 Download the Unconnected Commerce: the Disconnect Between Brands and Consumers in Digital Video Shopping study now: https://okt.to/JySxKk Risa Crandall Steven Bayley Kathryn Mazza Simon Applebaum Robert Smolarski Lisa DiBenedetto Austin Trunnell Sarah McLoughlin Carlos Bermudez Heather O'Shea Carl Fremont #CommerceVideo #SocialMedia #OnlineShopping