Vudoo

🛒 Don’t wait for your customers to come to you—go to them! Why redirect shoppers away from the content that inspired them to buy? Bring the checkout directly to where the purchase decision happens. With shoppable ads, your customers can shop instantly anywhere online—whether they’re reading an article, watching a video, or simply browsing—creating a seamless, distraction-free path from inspiration to transaction. #ShoppableContent #Ecommerce #DigitalMarketing #Ads #CommerceMedia #ShoppableAds 

🚨 Latest Newsletter is here! This edition took a few extra days because we’ve packed it with major updates. From new leadership with Drew Perry in APAC and Sarah Lawson Johnston in EMEA, to the legendary Ben Buckley joining our board, Vudoo is making powerful strides. And don’t miss our exciting new partnership with Val Morgan Digital, bringing shoppable solutions to Australia’s top youth publisher! Dive into all the details in our latest newsletter, and catch the newest Commerce Media Matters episode with Nick Smith from Medium Rare Content Agency as he explores the future of content-led marketing. Click below to watch! 📬 #VudooNews #Leadership #ShoppableMedia #CommerceMedia

🚀 Ready to crush Black Friday? Here are 5 key strategies to maximise your success: 1️⃣ Stand out with engaging content and ads – Capture attention and keep shoppers hooked with immersive, dynamic media. 2️⃣ Create a frictionless digital experience – Optimise for mobile and make shopping easy, no matter where customers are browsing. 3️⃣ Leverage data for personalisation – Use intent signals and data to tailor recommendations and retarget effectively. 4️⃣ Retail everywhere & always-on – Be where your customers are, 24/7, across all platforms. 5️⃣ Run shoppable campaigns – Let consumers buy on the spot with interactive, commerce-driven experiences. Time to level up! 💥 #BlackFriday #Ecommerce #ShoppableContent #CommerceMedia #Retail

In addition to our exciting announcement of Sarah Lawson Johnston joining us as Managing Director for EMEA, we’re thrilled to also welcome Ben Buckley to the Vudoo board! 🎉 No stranger to the media, tech, and sporting world, Ben’s incredible career includes stints as CEO of Football Federation Australia, COO at AFL, Executive Director of Content Partnerships at Foxtel, and Managing Director at ASX-listed COSOL. With such extensive experience under his belt, Ben’s guidance will help us navigate Vudoo’s rapid growth and keep us at the forefront of commerce media as we continue to scale globally, helping brands, publishers, and agencies monetise content in new, impactful ways. 🌍🚀 Catch all the details in our press release! https://lnkd.in/gt9tUbE5 #GlobalExpansion #CommerceMedia #Leadership

We’re beyond excited to welcome Sarah Lawson Johnston as Vudoo’s new Managing Director for EMEA! With over 30 years experience in ad tech, Sarah’s done it all—building privacy-first audience solutions, securing major partnerships, and guiding some of the industry’s most recognized names. As commerce media continues to transform how brands connect with consumers, Sarah’s expertise and vision will play a pivotal role in driving Vudoo’s mission across EMEA. With our innovative shoppable ad formats and commitment to creating engaging, seamless purchasing experiences, Vudoo is ready to elevate the region’s advertising landscape, and we couldn’t be more excited to have Sarah leading this charge. 💪 Welcome to the Vudoo team, Sarah! Can’t wait to go on this journey together. 🙌 Check out the full press release here: https://lnkd.in/gWtiyVUZ #Vudoo #CommerceMedia #AdTech #WelcomeToTheTeam

Retail media is making waves in 2024, with 81% of professionals recognising its critical importance. But don’t just take our word for it—industry leaders are praising retail media for its ability to drive targeted engagement, boost ROI, and stay ahead of market trends. What’s your take on retail media’s growing influence? Share your thoughts below! 💬 #RetailMedia #MarketingTrends #DigitalAdvertising #IndustryInsights #Vudoo

🎃 You know there’s magic in the air when you can be everything to every shopper—all at once! The "voodoo" in question: transforming ads and content into shoppable experiences. But today? We’re off to eat some candy. 🍬 👻 Happy Halloween, everyone!   #ShoppableContent #Halloween #VudooMagic

🎙️ "Consumers are now saying that the first time they find out about a product or service, 73% say it’s through content." In Episode 2 of the Commerce Media Matters Podcast, Nick Smith from MediumRare™ drops some game-changing insights on the power of content in today's commerce landscape. He highlights the critical role content plays in shaping consumer discovery and driving engagement. As brands, it’s more important than ever to create meaningful, valuable content that resonates with your audience. Keen to hear more? 🎧 Listen to the Commerce Media Matters podcast on your favorite podcast channel and dive into the future of commerce! #CommerceMediaMatters #Podcast #ContentCommerce #ShoppableContent #Vudoo

We’re excited about our partnership with New Zealand’s Scroll Media, and our BDM Scott McGrath is here to dive deeper into how this collaboration is elevating digital campaigns for publishers and clients. 🚀 With Vudoo’s shoppable technology, Scroll Media’s publisher partners can now transform ads into interactive storefronts—making it easier than ever to drive conversions. 🛒✨ Scott shares how brands can place shoppable ads in articles or homepages to unlock new inventory and revenue opportunities. Plus, with full-funnel metrics, advertisers can track the customer journey from awareness to purchase. 📊 If you haven’t reached out yet, now’s the time! We’d love to show you how Vudoo and Scroll Media can take your ads to the next level. 💬 #VudooTech #ScrollMedia #ShoppableAds #DigitalInnovation #AdTech #ScottOnCamera #PartnerUpdate

We're celebrating the big THREE ZERO 🎉 Happy 30th Birthday to the Banner Ad! It’s been a journey—from the first clickable banner with a mind-blowing 🤯 44% CTR to today’s shoppable, AI-powered, and immersive formats. What started as a simple digital space has transformed into a critical channel for brands, proving that the humble banner ad still has staying power. Our CEO, Nick Morgan, reflected with AdNews Australia on this evolution, noting that "banner ads must now go beyond just clicks, evolving into seamless, smart formats that truly connect with users." It’s a sentiment echoed by many industry voices in the piece, including insights from Monique Harris at Convo Media and Jason Barnes at PubMatic, who share our vision of a smarter, more engaging ad experience. As we look forward, we wonder: with commerce media booming, will consumers demand that every piece of content become a shopping experience? 🔮 💬 What do you reckon is next for banner ads! #DigitalAdvertising #BannerAdTurns30 #CommerceMedia #FutureOfAds #AdInnovation #Vudoo Check out the piece here https://lnkd.in/gvvaKUkT