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Advertising veterans, Up and to the Right's John Donahue and digital advertising advisor Rob Norman, share their thoughts on Google’s Privacy Sandbox, how advertisers are handling the deprecation of third-party cookies, and what a year from now may look like. #advertising #thirdpartycookies #digitaladvertising

Google’s latest plans to change third-party cookies prioritize user’s privacy while keeping cookies in use. This new approach encourages advertisers to focus on collecting first-party data and adopting privacy-conscious solutions. Read our blog post for the latest updates reshaping the paid media landscape. #DigitalMarketing #Thirdpartycookies #MarketingStrategy #PaidMedia

🔍 Move Over, Cookies! Consumer Choice is the New North Star for Advertising 🌟 The advertising landscape is evolving, and the conversation is shifting from cookies to consumer choice. With privacy concerns at the forefront, empowering consumers to understand how their data is being used and ensuring their privacy is protected is no longer just a goal—it's an industry priority. It's time to rethink how we engage with our audiences. The path forward is clear: prioritize consumer choice, build trust, and create a more sustainable future for digital advertising. To learn more from Steve Silvers, EVP Global Creative, Media & Ecosystem https://loom.ly/5_pPSco #digitaladvertising #consumerchoice #privacyconcerns #consumer #privacy #data

Deprecation of cookies should be a reason marketers and agencies expect more from their Ad Tech partners. Ask the hard questions about the Reach Rate of the campaign (it is different than Match Rate). Ask other hard questions about the distribution of frequency by user's vs just a campaign average we are all so used to getting. https://lnkd.in/ewRKYKjM

This week, AdNews Australia spoke to media agencies about the third postponement of Google's cookie deprecation and the mixed implications it brings for the industry. Half Dome Digital Partner Euan Macdonald explained the delay highlights both preparedness and ongoing adaptation, saying, “Advertisers have been gearing up for cookie deprecation for almost two years, implementing alternative tracking methods like server-to-server tracking and CDPs. The shift towards alternatives such as Google's Privacy Sandbox API and other tracking methods are already gaining traction, steering advertisers away from reliance on traditional cookies." Read more about the ongoing saga and what other industry insiders are saying below. 👇 https://lnkd.in/gM5Ychxx Ruby Derrick David Lee Claire Fenner Natalie Hatch Daniel Molyneux Grace de Cruz Alfie Lagos Luke Manley Antonio Panuccio Sonal P. #HalfDome #AdNews #Google #cookiedepreciation #thirdpartycookies #digitaladvertising #technicaltalent

🔍 Navigating the New Norm: Google's Third-Party Cookie Deprecation 🍪💡 Discover how this major shift affects digital advertising and privacy and what it means for your business strategies. Dive into the details with our latest article! #DigitalMarketing #PrivacyFirst #Google https://lnkd.in/dwvP3N2p

Our VP of Solutions, Kyle Malone, shares his perspective on the latest twist in Google’s cookie deprecation saga. Curious about why Google decided to keep third-party cookies in Chrome? 🤔 Want to understand the impact on our industry and what it means for the future of digital advertising? 📈 Head over to our blog now to learn more about the evolving landscape of ad tech and consumer privacy. #thirdpartycookies #consumerprivacy #advertising

Great insight as always Paul Bland. And importantly, a good amount of the articles being written about this are pointing in the direction of what an advertiser should really be focusing on - identity tactics, contextual targeting, and most importantly, MORE COMPELLING CREATIVE. Combining all three of these (not in isolation, but cross-pollinating each other) will mean cookies become a marginal part of the industry anyway. Good article here (https://lnkd.in/ek25tiR9). #dynamiccreative

Google announced: - They plan to keep 3rd party cookies running within the Chrome Browser - They will let users make an 'informed choice' that users change at any point to manage their privacy preferences - This will be through a "one-time prompt" for users to make their choice This proposal is being discussed with the CMA, ICO and industry My POV: Google's decision not to deprecate cookies in Chrome is significant news, yet it doesn't drastically change the existing direction and recommendations – we may see Chrome’s 3rd party cookies reduce faster and as significantly as a full deprecation if the new proposal is accepted, the proposal will prominently allow users to opt out. We would advise clients who haven’t already done so to complete the cookieless survey and get your score plus individual scores for each of our x7 categories Free Cookieless Score — Embracing A Cookieless Future: https://lnkd.in/evsYR9CZ

Our latest blog dives into Google's cookie reversal & what it means for Pubs. 5 Key Takeaways: 1 - Google's initial plan to deprecate cookies by 2022 faced significant challenges and delays. 2- Proposed alternatives like FLoC and Topics API were met with criticism from privacy advocates and competitors. 3- The decision to keep cookies is seen as a response to pressure from advertisers, regulators, and technical difficulties. 4- This move highlights the complex balance Google must maintain between privacy concerns and its advertising business. 5- Publishers and marketers need to prepare for a future less reliant on third-party cookies, focusing on alternatives like contextual advertising and first-party data. Read the full analysis here: https://lnkd.in/g292RDJj