Amzonics’ Post

Ready for a shocking Amazon ad spend statistic? Sellers on average spend 10-15% of their total revenue on Amazon PPC ads. That’s like paying an extra employee just to handle advertising. But here’s the thing. Some sellers are doing it for cheaper. So, what's their secret? Smart ad targeting! Instead of blasting ads to everyone, target specific keywords or customer interests. You can also adjust bids frequently to save on ad spend. The bottom line? If you find yourself racking up an Amazon advertising bill, it’s time to re-consider your strategy. But, if you're not using Amazon PPC yet, it's time to start. Because if you're not advertising, your competitors are. #Smartadtargeting #amazonad #Adspend #Amzonics

Ready for a shocking Amazon ad spend statistic? Sellers on average spend 10-15% of their total revenue on Amazon PPC ads. That’s like paying an extra employee just to handle advertising. But here’s the thing. Some sellers are doing it for cheaper. So, what's their secret? Smart ad targeting! Instead of blasting ads to everyone, target specific keywords or customer interests. You can also adjust bids frequently to save on ad spend. The bottom line? If you find yourself racking up an Amazon advertising bill, it’s time to re-consider your strategy. But, if you're not using Amazon PPC yet, it's time to start. Because if you're not advertising, your competitors are. #Smartadtargeting #amazonad #Adspend #Amzonics

Ready for a shocking Amazon ad spend statistic? Sellers on average spend 10-15% of their total revenue on Amazon PPC ads. That’s like paying an extra employee just to handle advertising. But here’s the thing. Some sellers are doing it for cheaper. So, what's their secret? Smart ad targeting! Instead of blasting ads to everyone, target specific keywords or customer interests. You can also adjust bids frequently to save on ad spend. The bottom line? If you find yourself racking up an Amazon advertising bill, it’s time to re-consider your strategy. But, if you're not using Amazon PPC yet, it's time to start. Because if you're not advertising, your competitors are. #Smartadtargeting #amazonad #Adspend #Amzonics

🚨 Big News for Amazon Sellers! Amazon's latest tweak to Sponsored Display Campaigns is a game-changer! 🚨 We've all been there—spending on ads that pop up in the wrong places, reaching audiences who just aren't into what we're selling. Frustrating, right? Well, guess what? Those days are over! 🎉 Amazon's new update lets you use negative product targeting, meaning you can now ensure your ads steer clear of product listings that aren't bringing in the sales. Say goodbye to wasted ad spend and hello to more precision. Here’s a quick rundown on how to make the most out of negative product targeting: 🌟 Dive into the "Matched Targets" report. Pinpoint the ASINs that are draining your budget without adding to your bottom line. These are the ones you’ll want to avoid. 🌟 Go ahead and block these non-performers right at the ad group level. Your ads won’t show on those listings anymore. 🌟 Is a particular brand not performing well for you? Block all their ASINs in just a few clicks. 🌟 For now, this magic works only with regular CPC campaigns. Hold off on applying it to vCPM/vPCR campaigns just yet. Trimming the fat means your ad budget can now focus solely on spots that actually perform, boosting your ROI. Ready to get more bang for your buck? Update your campaigns and see your efficiency skyrocket. 🚀 Already on board with negative targeting? Share your success story or drop a rocket if you’re cleaning up your campaigns! #AmazonAds #SmartAdvertising #AmazonTargeting

Important factors that can impact your ad performance: - Keyword selection - Bidding strategies - Ad campaign structure - Negative targeting - Profitability metrics To succeed in Amazon advertising, you need to work regularly on optimization. Balancing organic and paid search strategies is crucial for success on Amazon. Optimization is the key to unlocking the full potential of Amazon advertising. Are you working regularly on optimization to improve? #amazon #amazonfba #amazonppc

Don't use the default strategies of Amazon Ads You are losing a ton of money doing that When you launch a new campaign on Amazon, you decide many things: keywords, targeting, advertising type, bids, bids by placement, and bidding strategy. I want to talk especially about bidding strategy. Bidding strategy has different types of strategies, Fixed bids, Dynamic Bids - Down Only, and Dynamic Bids - Up and Down. By default, you have the last set. Is this bad? YES, when you start you want to have data and control ad spending. If you set the default strategy (Dynamic Bids - Up and Down), you won't be able to control spending. What you need to do is change your bidding strategy. You can choose between Down Only or Fixed Bids. It's up to you, by doing this, your campaigns will perform better. Is it Dynamic Bids - Up and Down BAD? NO, it's just the worst when you want to launch a campaign, but if you know your keywords and want to take the maximum of each keyword, I can say it is the best. Which bidding strategy do you use while launching a new campaign?

Important factors that can impact your ad performance: - Keyword selection - Bidding strategies - Ad campaign structure - Negative targeting - Profitability metrics To succeed in Amazon advertising, you need to work regularly on optimization. Balancing organic and paid search strategies is crucial for success on Amazon. Optimization is the key to unlocking the full potential of Amazon advertising. Are you working regularly on optimization to improve? #amazon #amazonfba #amazonppc

Struggling with low ad conversion rates on Amazon? If your ad’s conversion rate is really low, start by examining your listing. Compare your organic conversion rate to your ad conversion rate. If there’s a big gap, with organic performing better, it could point to underlying issues with your ad targeting. Auto campaigns give Amazon the ability to decide where your ads appear. This can sometimes lead to your ads showing up in irrelevant searches, affecting your conversion rates. 𝗕𝗲𝗻𝗰𝗵𝗺𝗮𝗿𝗸 𝗬𝗼𝘂𝗿 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗥𝗮𝘁𝗲𝘀: 1) Analyze your ad CVR vs your organic CVR (USP). If your ad CVR lower than your unit session percentage, it's probably a targeting problem. 2) Check your conversion rate vs your competitors using Brand Metrics and Search Query Performance reports. If you're converting a lot lower than your competitors you need to analyze your offer. #Amazonadvertising #PPC #AmazonFBA

The latest Amazon Advertising Report 2024 is out with some key takeaways for marketers: 💬 KEY QUOTE "Advertising only works if the ads are helpful to customers, and there's a lot of value in tailoring Sponsored Products so they are relevant to what a customer is actually searching for." - Amazon CFO Brian Olsavksy 🛍️ SHOPPER TARGETING & SALES ATTRIBUTION Amazon's ad services set them apart from competitors because: 1) they provide an audience of ready-to-buy shoppers, 2) right product, right person, 3) attribution tells advertisers which ads are driving sales, a key piece of the formula to determine RoAS. 📈 KEY STATS - 42% of consumers start their online product search on Google or another search engine - 36% of Amazon brands and sellers advertise their products on Google or another search engine - 72% of all conversions from Google ads directing to Amazon are new-to-brand-customers 💰 RoAS BY AD PRODUCT - RoAS for Amazon Sponsored Brands and Sponsored Products dropped year-on-year, while RoAS for Sponsored Display increased by 13% - Since 2019, RoAS Sponsored Products has dipped 21%, and RoAS for Sponsored Brands has decreased by 45% - Over the same period, however, RoAS for Sponsored Display has seen the biggest change - with an increase of nearly 70% Read more: https://lnkd.in/eryKFQF6 #amazonmarketing #digitalmarketing #performancemarketingagency #marketingagency #retailmarketing

Amazon programmatic advertising (DSP)—the engine driving the future of digital marketing. What is Programmatic Advertising? Programmatic advertising is the cutting-edge use of advertising technology to buy and sell digital ads. It operates on automation, serving up relevant ad impressions to audiences in milliseconds. But how does it work? Automated Precision: Programmatic advertising utilizes automated processes within advertiser-defined parameters to purchase digital ad inventory across various channels—web, mobile, apps, video, and social media. It's like having a digital marketing wizard optimizing your ad placements every second of the day. Audience Targeting Redefined: By harnessing workflow automation and machine learning algorithms, programmatic advertising ensures ads reach the right audience at the right time. It analyzes signals like browsing behavior and shopping patterns to deliver hyper-targeted ads with pinpoint accuracy. How It Works: When you click on a publisher's website, the magic begins. The publisher puts the ad impression up for auction through header bidding and Supply-Side Platforms (SSPs). Then, Demand-Side Platforms (DSPs) like Amazon DSP bid on behalf of advertisers for that impression. The highest bidder wins, and the ad is instantly served on the website—like clockwork. In a nutshell, programmatic advertising revolutionizes the way brands connect with consumers, offering unparalleled efficiency and precision in ad delivery. Amazon Ads Partners #ProgrammaticAdvertising #DigitalMarketing #AdTech #MarketingInsights #amazondsp #amazonadvertising  #amazonads #amazonadvisor