Enrique Becerra’s Post

Don't make this mistake with your Amazon Ads! Too many sellers and advertisers are worried about competing against themselves in the ad auctions. Broad, Phrase, Exact match, as well as Auto targeting, can all produce different (higher or lower) CPCs and ultimately varying ACOS levels. Traditional performance marketing best practices would warn us to stay away from competing against ourselves. I see, for example, many advertisers adding a negative term in their auto campaign that was performing really well and adding that as an exact match in their exact match campaign only to result in a higher CPC and higher ACOS only to find out a few weeks later that ACOS is higher and sales volume is lower. Here's the secret, if something is working in Amazon, don't pause it or add it as a negative. Keep it running if that's a valuable term/target for your product and then figure out how to add to it. The auctions behave differently based on HOW you're targeting the keyword and you can maximize your exposure and get a cheaper CPC and ultimately lower ACOS if you experiment with bidding on that keyword via broad, phrase, exact, and auto-targeting. We generally see performance increase even when we're "bidding against ourselves" in this regard. Keep the good things running in your account. In essence, try following these steps: 1) Find a keyword that you like and that has solid performance in your auto-campaign 2) Don't add it as a negative, try to teach the algorithm to bid on it more frequently 3) Take the term and add it into broad, phrase, and exact match campaigns to maximize exposure 4) Measure which match type is getting you the best CPC and ACOS 5) Re-allocate your spend accordingly 6) Rinse and repeat

🚨 Big News for Amazon Sellers! Amazon's latest tweak to Sponsored Display Campaigns is a game-changer! 🚨 We've all been there—spending on ads that pop up in the wrong places, reaching audiences who just aren't into what we're selling. Frustrating, right? Well, guess what? Those days are over! 🎉 Amazon's new update lets you use negative product targeting, meaning you can now ensure your ads steer clear of product listings that aren't bringing in the sales. Say goodbye to wasted ad spend and hello to more precision. Here’s a quick rundown on how to make the most out of negative product targeting: 🌟 Dive into the "Matched Targets" report. Pinpoint the ASINs that are draining your budget without adding to your bottom line. These are the ones you’ll want to avoid. 🌟 Go ahead and block these non-performers right at the ad group level. Your ads won’t show on those listings anymore. 🌟 Is a particular brand not performing well for you? Block all their ASINs in just a few clicks. 🌟 For now, this magic works only with regular CPC campaigns. Hold off on applying it to vCPM/vPCR campaigns just yet. Trimming the fat means your ad budget can now focus solely on spots that actually perform, boosting your ROI. Ready to get more bang for your buck? Update your campaigns and see your efficiency skyrocket. 🚀 Already on board with negative targeting? Share your success story or drop a rocket if you’re cleaning up your campaigns! #AmazonAds #SmartAdvertising #AmazonTargeting

Ready for a shocking Amazon ad spend statistic? Sellers on average spend 10-15% of their total revenue on Amazon PPC ads. That’s like paying an extra employee just to handle advertising. But here’s the thing. Some sellers are doing it for cheaper. So, what's their secret? Smart ad targeting! Instead of blasting ads to everyone, target specific keywords or customer interests. You can also adjust bids frequently to save on ad spend. The bottom line? If you find yourself racking up an Amazon advertising bill, it’s time to re-consider your strategy. But, if you're not using Amazon PPC yet, it's time to start. Because if you're not advertising, your competitors are. #Smartadtargeting #amazonad #Adspend #Amzonics

Ready for a shocking Amazon ad spend statistic? Sellers on average spend 10-15% of their total revenue on Amazon PPC ads. That’s like paying an extra employee just to handle advertising. But here’s the thing. Some sellers are doing it for cheaper. So, what's their secret? Smart ad targeting! Instead of blasting ads to everyone, target specific keywords or customer interests. You can also adjust bids frequently to save on ad spend. The bottom line? If you find yourself racking up an Amazon advertising bill, it’s time to re-consider your strategy. But, if you're not using Amazon PPC yet, it's time to start. Because if you're not advertising, your competitors are. #Smartadtargeting #amazonad #Adspend #Amzonics

Ready for a shocking Amazon ad spend statistic? Sellers on average spend 10-15% of their total revenue on Amazon PPC ads. That’s like paying an extra employee just to handle advertising. But here’s the thing. Some sellers are doing it for cheaper. So, what's their secret? Smart ad targeting! Instead of blasting ads to everyone, target specific keywords or customer interests. You can also adjust bids frequently to save on ad spend. The bottom line? If you find yourself racking up an Amazon advertising bill, it’s time to re-consider your strategy. But, if you're not using Amazon PPC yet, it's time to start. Because if you're not advertising, your competitors are. #Smartadtargeting #amazonad #Adspend #Amzonics

Ready for a shocking Amazon ad spend statistic? Sellers on average spend 10-15% of their total revenue on Amazon PPC ads. That’s like paying an extra employee just to handle advertising. But here’s the thing. Some sellers are doing it for cheaper. So, what's their secret? Smart ad targeting! Instead of blasting ads to everyone, target specific keywords or customer interests. You can also adjust bids frequently to save on ad spend. The bottom line? If you find yourself racking up an Amazon advertising bill, it’s time to re-consider your strategy. But, if you're not using Amazon PPC yet, it's time to start. Because if you're not advertising, your competitors are. #Smartadtargeting #amazonad #Adspend #Amzonics

Amazon Advertising Strategies 📈 Manual Targeting 🛠️: You control everything: keyword selection, bids, and multiple ad groups. Automatic Targeting 🤖: Amazon automatically targets relevant keywords for your ads. Ideal for beginners to collect keyword data and use it in manual campaigns later. What is ACoS – Advertising Cost of Sale? 💡 ACoS shows how much you spend on ads compared to the sales generated. Lower ACoS means better profit margins. Formula: ACoS = 100 * ([total ad spend] ÷ [total sales]) How to Control Your Amazon Advertising ⚖️ Balance visibility and ACoS. If you want lower ACoS, you might limit keywords and bid values, resulting in fewer sales. A beginner-friendly ACoS is 10-20%. Regular Optimization is Key 🔧 After running ads for 7 days, start optimizing. Test different campaigns and choose what works best for your business.

Previously, we explored Amazon Bidding by Placement & the BIGGEST attraction of Bidding by Placement is granular control over bidding on the placement where you want your product ad to appear. If you are thinking - “All of this sounds good, but do I REALLY need it?” Well, let us convince you by explaining the three main advantages of bidding by placement! The First advantage is that you can set bid multipliers. When you use the “adjust bids by placement” feature, you can set bid multipliers for Sponsored Products. This allows you to increase your bids by specified amounts to compete for specific placements. Sellers looking to optimize their Amazon advertising strategy can change the bid amount for one ad targeting placement without impacting other placements. The next advantage is that it helps you understand where to focus placements Each placement is different and has its own pros and cons. In order to view your ad’s performance by placement, open a campaign, and click on the Placements tab. This will give you a better idea of which placements you should be focusing on for your ad campaigns. And finally, it helps you optimize your campaign! This feature lets you fully optimize your PPC campaign on Amazon. Adjust bid by placement will help you to increase your return on ad spend or ROAS, by placing your ads in better positions and removing ads from ineffective areas. Here’s a great guide article for your reference that explores more about Bidding by Placement: https://lnkd.in/gHs3QMfy In part 3, we explore the 2 strategies you need to know while adjusting bidding by placement - Leave a like👍 and follow📱us! #AmazonPPC #Advertising

How Do ASIN-Targeted Ads Show in "Top of Search" on Amazon? Here's the Breakdown Running ASIN-targeted campaigns can sometimes surprise you with Top of Search (TOS) or Rest of Search (ROS) clicks. But how can this happen if you're only targeting specific ASINs for product page placements? Here’s what’s really going on: Amazon's Dynamic Ad Placement Algorithm works by evaluating the relevance of your targeted ASIN not just to the product page, but also to search queries. If the ASIN you're targeting is highly relevant to a search query, Amazon might display your ad in the Top of Search or Rest of Search placements—just like a keyword-targeted campaign! When Will Your ASIN-Targeted Ads Show in Search Placements? Search Query Relevance: Amazon looks at how closely your targeted ASIN aligns with a shopper’s search query. If a search term is closely related to your targeted ASIN's category or features, your ad could appear at the Top of Search or Rest of Search. ASIN-Based Keyword Associations: The product title, bullet points, and other features of the ASIN you're targeting can trigger your ad to appear in search results. Competitive Search Queries: If you're targeting a competitor’s ASIN, your ad can appear in TOS for search terms associated with that competitor’s product (e.g., "best wireless earbuds" if you're targeting a competitor's earbuds ASIN). When Should You Increase Bids for TOS or Product Page Placements? Increase TOS bids if your ASIN is showing strong relevance for search terms and you want to capture high-intent shoppers at the top of the search results. This is especially valuable for competitive products or during product launches where visibility is key. Increase Product Page bids if your goal is to defend your product pages (defensive targeting) or capitalize on direct competitor traffic, ensuring your ads appear on relevant competitor product detail pages. #AmazonPPC #TopOfSearch #ASINtargeting #AmazonAds #EcommerceMarketing #DynamicBidding #PPCstrategy #AmazonAdvertising #AllAboutAmazon #AmazonForLife #AllAboutPPC #PPCforLife

Want to know where your wasted ads spend is coming from? Hit me up! Wasted ad spend on the Amazon advertising platform can be a significant issue due to various factors, including poor keyword targeting and inefficient campaign management. Here are some key strategies to reduce wasted spend: Search Query Analysis: Performing regular search query analysis helps identify which keywords are triggering ads. By reviewing the search terms, advertisers can spot non-performing keywords and adjust their campaigns accordingly. Negative Keyword Management: Adding negative keywords ensures that ads do not appear for irrelevant searches. This practice helps in refining the audience targeting and improving the relevance of the ad traffic. Bid Optimization: Optimize your bids base on your campaign goals and performance. Campaign Structure and Monitoring: Regularly reviewing and optimizing the structure of ad campaigns can help identify and eliminate inefficiencies. By implementing these strategies, We can significantly reduce wasted ad spend on Amazon, ensuring that their advertising budgets are used more effectively and generate better returns.