🚨 Big News for Amazon Sellers! Amazon's latest tweak to Sponsored Display Campaigns is a game-changer! 🚨 We've all been there—spending on ads that pop up in the wrong places, reaching audiences who just aren't into what we're selling. Frustrating, right? Well, guess what? Those days are over! 🎉 Amazon's new update lets you use negative product targeting, meaning you can now ensure your ads steer clear of product listings that aren't bringing in the sales. Say goodbye to wasted ad spend and hello to more precision. Here’s a quick rundown on how to make the most out of negative product targeting: 🌟 Dive into the "Matched Targets" report. Pinpoint the ASINs that are draining your budget without adding to your bottom line. These are the ones you’ll want to avoid. 🌟 Go ahead and block these non-performers right at the ad group level. Your ads won’t show on those listings anymore. 🌟 Is a particular brand not performing well for you? Block all their ASINs in just a few clicks. 🌟 For now, this magic works only with regular CPC campaigns. Hold off on applying it to vCPM/vPCR campaigns just yet. Trimming the fat means your ad budget can now focus solely on spots that actually perform, boosting your ROI. Ready to get more bang for your buck? Update your campaigns and see your efficiency skyrocket. 🚀 Already on board with negative targeting? Share your success story or drop a rocket if you’re cleaning up your campaigns! #AmazonAds #SmartAdvertising #AmazonTargeting
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Big News for Amazon Sellers: Check Out New Automatic Targeting for Sponsored Brands! Exciting Update: Hey Amazon sellers, there's something new for you! Amazon has added two cool features to Sponsored brand campaigns. This is a big step forward in making ad management easier and helping your brand get noticed more. What's New? Think about how you can set your ads to run automatically with Sponsored Products. Now, you can do something similar for your brand: 1. Keywords for Your Brand: This helps you reach shoppers who search for words that are related to your brand. 2. Keywords for Your Pages: This helps send more people to your Amazon Store or product pages by using popular, relevant words. Why It's Great? These updates are super helpful for getting your brand and products noticed by more people. They make setting up ads a lot simpler, so you can focus on reaching the customers you want. Our Tips: We've started trying out these new features and here's what we think you should do: ➤ Give It a Go: Test out these new ways of setting up your ads to see if they help your brand. ➤ Keep an Eye Out: Watch your campaigns closely to make sure you're not spending too much and that the ads are working like you want, especially with the new, broader keywords. 🗣 Let's Talk: Have you tried these new features yet? Let's share what we've learned and help each other out! #amazonseller #amazonadvertising #amazonads #amazonfba #payperclick #advertising
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📢 Amazon launched an update to Sponsored Display Campaigns. (It will reduce your ACoS and give more control) The struggles that every seller faced on Amazon: ❌ Sponsored Display campaigns landing on irrelevant product listings. ❌ Showcasing ads to the wrong audiences. But you had no way to stop it...until now! You can now add negative product targeting to block your ads from showing on irrelevant product listings that don't convert. No more wasting precious ad dollars on duds. It's time to get laser-focused on the ASINs that drive sales for your brand. Here's how to leverage negative product targeting: ✨ First, analyze the "Matched Targets" report to identify which specific product ASINs are sucking up your budget without any returns. These are the duds you need to negate. ✨ Next, add these non-converting ASINs as negative targets at the ad group level. This will immediately block your ads from appearing on those listings. ✨ If an entire brand is underperforming, you can even negate all their ASINs with a few clicks. ✨ For now, stick to regular CPC campaigns. Negative targeting isn't available yet for vCPM/vPCR campaigns. By cutting out the dead weight, your ad spend will instantly become more efficient. Your budget goes further by only targeting the listings that drive real sales. Make those ad dollars work smarter, not harder. Update your campaigns now and watch your ROAS soar. Are you implementing this new negative targeting? Drop a 🚀 if you're cleaning up your campaigns! #amazonads #negativekeyword #amazontargeting
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Exciting New Rollout: Sponsored Ads in Rufus by Amazon! 🚀 Amazon has unveiled a new way to drive product discovery—Sponsored Ads in Rufus! 🎉 This latest feature allows your ads to appear in Rufus-related placements, giving sellers and advertisers an edge in reaching customers during real-time, relevant conversations. What’s in it for you? 1️⃣ Enhanced Visibility: Rufus brings your ads directly into the conversation, connecting your products with potential buyers when they're most engaged. 2️⃣ Contextual Targeting: Rufus analyzes the context of conversations and generates responses that are more likely to resonate with users—making your ads feel natural and relevant. 3️⃣ Organic Discovery: Your products can surface without interrupting the flow, subtly driving awareness and consideration while users interact with Rufus. While campaign reports won’t include Rufus-specific metrics, the opportunity to influence purchase decisions through conversational ads is a game-changer! 🚀 🔑 Pro Tip for Advertisers: Refine your product listings to match potential conversational triggers. The more relevant your product is, the higher the chance it’ll appear at the right moment in a Rufus placement! This rollout could redefine how we approach discovery-based advertising on Amazon. Don’t miss out on tapping into this new space—reach out to your Amazon account rep to explore this feature for your campaigns! 💡 #AmazonAdvertising #SponsoredAds #Rufus #Ecommerce #ProductDiscovery #RetailMedia
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#AmazonAdsTips Maximizing ROAS with Amazon Ads: Key Strategies for Success Achieving a high Return on Ad Spend (ROAS) on Amazon requires a strategic approach. Based on my experience, I've identified several effective practices that can significantly enhance your advertising performance. Here are essential tips to help you achieve a ROAS of 4.5 or higher: 1. Prioritize Sponsored Display and Sponsored Product Ads: Concentrate on these ad formats to effectively reach potential customers and drive conversions. 2. Leverage Manual Targeting: Utilizing manual targeting allows for precise audience segmentation, which can greatly improve your ad performance. 3. Focus on Search Term Discovery: Identifying and optimizing relevant search terms is crucial for improving your ad visibility and relevance. 4. Opt for Product Targeting Over Keyword Targeting: Product targeting often yields better results by directly reaching users interested in similar products. 5. Incorporate Video Creatives in Display Ads: Utilizing video content can enhance engagement and broaden your reach within the Amazon ecosystem. 6. Enhance Listings with A+ Content: Invest in A+ Content to improve product listings, which can positively influence your ad rankings and overall performance. 7. Maintain Account Security: Avoid account breaches as they can adversely impact your advertising efforts and overall account health. 8. Implement Dynamic Bidding Strategies: Start with adjustable bidding strategies and refine them based on performance data to optimize your ad spend. 9. Regularly Monitor and Adjust Campaigns: Continuously analyze campaign performance metrics and make necessary adjustments to optimize results. 10. Utilize Amazon's Automated Campaign Tools: Take advantage of Amazon’s automated campaign tools to streamline your advertising efforts and enhance targeting accuracy. #Amazon_ads #Amazon #DTC #Markeplace
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Confused by Sponsored Ads? Amazon businesses use different ad types and targeting strategies to tailor campaigns and better engage shoppers throughout their buying journey. Here’s a quick guide to Amazon advertising: 1️⃣ Sponsored Products: The top ad type. Sponsored products appear in search results and are designed to grab attention. They blend in so well that many shoppers don't realize they're ads. 2️⃣ Sponsored Brands: An ideal way to highlight your brand and showcase your products. This ad type puts your name in front of customers and helps boost your familiarity with shoppers. 3️⃣ Sponsored Display: These ads combine copy and visual elements with a call to action that links to a landing page. It's a visually appealing way to attract and convert shoppers. Smart sellers keep an eye on their advertising KPIs to see what’s working and what needs improvement. Advertising is an investment, and you want to know how well your ad dollars are serving your business. Junglytics 🍃 makes it super easy to track advertising metrics, identify successful or lagging products or variations, and discover opportunities to maximize returns. What are some learnings you’ve had from your Amazon Sponsored Ads?#amazonfba #amazonppc #ecommercemarketing
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🌟 Boost Your Sales on Amazon with Sponsored Display Ads! Part 1:7:2 🌟 Ever wonder how ads seem to follow you around online? That's where Sponsored Display audiences come in. Here's the lowdown: Custom-Built Audiences: Think of it like customizing your ad to fit your audience perfectly. You can choose who sees your ad based on their past shopping behavior. 1️⃣Purchases Remarketing: Ever bought something online and then started seeing ads for similar products? That's purchases remarketing. It's like a friendly reminder to come back and shop again. 2️⃣Views Remarketing: Ever looked at a product online but didn't buy it, only to see ads for it later? That's views remarketing. It's like giving you a nudge to reconsider that product you were interested in. 3️⃣Lookback Windows: Imagine being able to control how far back in time your ads can reach. With lookback windows, you can specify how long ago someone took a particular action (like viewing or purchasing a product) before they see your ad again. Note : Previous purchasers of your advertised products and similar products, are automatically excluded from Sponsored Display audiences campaign within a 30-day window. This exclusion applies to all audiences. Ready to target your audience with precision? Sponsored Display audiences have got you covered! #remarketing #ads #d2c #amazonads #amazonadvisors ViralMint To be continued...
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The latest Amazon Advertising Report 2024 is out with some key takeaways for marketers: 💬 KEY QUOTE "Advertising only works if the ads are helpful to customers, and there's a lot of value in tailoring Sponsored Products so they are relevant to what a customer is actually searching for." - Amazon CFO Brian Olsavksy 🛍️ SHOPPER TARGETING & SALES ATTRIBUTION Amazon's ad services set them apart from competitors because: 1) they provide an audience of ready-to-buy shoppers, 2) right product, right person, 3) attribution tells advertisers which ads are driving sales, a key piece of the formula to determine RoAS. 📈 KEY STATS - 42% of consumers start their online product search on Google or another search engine - 36% of Amazon brands and sellers advertise their products on Google or another search engine - 72% of all conversions from Google ads directing to Amazon are new-to-brand-customers 💰 RoAS BY AD PRODUCT - RoAS for Amazon Sponsored Brands and Sponsored Products dropped year-on-year, while RoAS for Sponsored Display increased by 13% - Since 2019, RoAS Sponsored Products has dipped 21%, and RoAS for Sponsored Brands has decreased by 45% - Over the same period, however, RoAS for Sponsored Display has seen the biggest change - with an increase of nearly 70% Read more: https://lnkd.in/eryKFQF6 #amazonmarketing #digitalmarketing #performancemarketingagency #marketingagency #retailmarketing
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You're advertising on Amazon but sales aren't cutting it. What's the missing puzzle piece? Buckle up, because I'm about to tell you the optimization techniques that will make your PPC campaigns crush it: 1. Targeting is everything - pick the relevant keywords 2. Aim for the bullseye - adjust bids based on performance 3. Negative keywords - keep irrelevant traffic at bay 4. Structure your campaigns - segment ad groups and watch the results 5. Test, test, test - try out new things to gain insight But most importantly, Don't forget about relevance and quality. Use relevant ad copy and make sure your landing page is quality. The last thing you want is people bailing after they click your ad. With these tips, your Amazon PPC campaigns will be smoothly sailing towards success. #amazon #amazonfba #amazonseller #amazonads #amazonppc #amazonadvertising #amazonsales
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5 Step Process for Competitor Targeting on Amazon 1. Identify your product and budget: The first step is to identify the product you want to advertise and set a daily budget of 10% of your expected total revenue from the product for your campaign. 2. Target competitors' listings: Instead of targeting keywords, target competitor listings. This strategy allows you to put your ad on competitor listings with high ratings and sales, increasing your chance of getting clicks and conversions. 3. Choose the Top 4 competitor ASINs: Target the Top 4 competitor ASINs in your campaign. You can find competitor ASINs by searching for relevant keywords and looking at the top results. 4. Set bids slightly above Amazon's suggested bids: Set your bids slightly above Amazon's suggested bids to gain an advantage over other advertisers targeting the same competitor listings. 5. Monitor your return on ad spend (ROAS) The most important metric to monitor is your ROAS, which is the ratio of your ad spend to the revenue generated from those ads. Pause any ASINs that have a ROAS below one and replace them with competitor ASINs that perform better. If you find this helpful, do like, share and comment. #amazon #ppc #ads #competition
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𝐀𝐦𝐚𝐳𝐨𝐧 𝐃𝐒𝐏: 𝐒𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐘𝐨𝐮 𝐃𝐨𝐧’𝐭 𝐀𝐟𝐟𝐨𝐫𝐝 𝐌𝐢𝐬𝐬𝐢𝐧𝐠 𝐀𝐧 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰: 👉 Amazon DSP is a programmatic advertising platform facilitating display and video ads both on and off Amazon, broadening reach to potential customers beyond the platform. 👉 It complements Amazon PPC, requiring a solid PPC strategy beforehand to effectively target ads and manage bids. 👉 Amazon DSP operates on a CPM basis, charging per thousand impressions, thus well-reviewed products can yield better ROI. 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐭𝐨 𝐫𝐞𝐥𝐲 𝐨𝐧: 💡 The initial focus should be on retargeting users who showed interest but didn't purchase, leveraging the effectiveness of retargeting ads. 💡 Subsequent targeting can involve lookalike audiences resembling existing customers and in-market audiences actively seeking similar products. 𝐏𝐫𝐞𝐟𝐞𝐫 𝐓𝐚𝐢𝐥𝐨𝐫𝐞𝐝 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐚𝐧𝐝 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐂𝐨𝐧𝐭𝐫𝐨𝐥: 🎯 Amazon DSP provides flexibility in targeting, emphasizing the need for experimentation and customization to optimize results. 🎯 Strategies should consider factors like product price point and customer decision-making time to refine targeting and messaging. 𝐔𝐭𝐢𝐥𝐢𝐳𝐢𝐧𝐠 𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐃𝐚𝐬𝐡𝐛𝐨𝐚𝐫𝐝𝐬: Amazon DSP offers robust reporting features and customizable dashboards for tracking campaign performance and facilitating adjustments as necessary. 💰 𝐎𝐧𝐞 𝐄𝐱𝐭𝐫𝐚 𝐓𝐢𝐩: Before the launch, products should ideally have: A minimum of 100 reviews Four-star average Otherwise, your products will be lost in the oceans of high reviews count products. 📊 𝐁𝐞 𝐔𝐩𝐝𝐚𝐭𝐞𝐝: Follow Bitimerce and stay updated with the latest updates, insights and tips for Amazon, Walmart and TikTok Shop.. #amazondsp #dsp #ppc #amazonadvertizing #advertizing #ppcstrategy
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