Stellar Search

How To Master PMax Campaigns During Black Friday and Cyber Monday: Download our Free Stellar Guide: https://lnkd.in/ee3Bv9aH   Black Friday and Cyber Monday represent the pinnacle of consumer shopping activity, offering retailers a unique opportunity to maximise their sales through strategic digital advertising. Google's Performance Max (PMax) campaigns, with their ability to reach customers across Google's entire inventory, have become an essential tool for advertisers aiming to capitalise on these peak shopping days. But why exactly should advertisers use PMax and how can they best tailor their campaigns towards success? Download the free whitepaper here: https://lnkd.in/ee3Bv9aH #pmax #BFCM #blackfriday #digitalmarketing #performancemarketing #stellarsearch #performancemax

“Are your other clients also starting early?” 🛍 🛒 This is the most common question we've received in the past few weeks, and the answer is a resounding yes. Black Friday is no longer just a day or weekend of discounts—it’s practically an entire month. Brands are responding to increased search interest, with Black Friday clicks on Google in the UK up by 90% year-on-year in the past 30 days. To capture this extra demand around Black Friday and Cyber Monday, brands need more than discounts to stand out. Here are key strategies to consider, compiled by our Account Director Maria Petkova... #blackfriday #bfcm #stellarsearch #digitalmarketing #marketingagency #performancemarketing

Huge congratulations to our clients! 🎉

"As resident Data Analyst at Stellar, I’m always looking for ways to help improve the efficiency of our clients’ ad campaigns. So my ears pricked up this week when Google highlighted their new Marketing Mix Modelling (MMM) product, Meridian, during their Q3 earnings call. Hitesh Wadhwani, the lead product manager, announced Meridian's full launch for early 2025. Why is this so exciting?   1. Google Query Volume (GQV) Integration – This feature reduces the risk of overestimating lower-funnel marketing impacts by factoring in search demand.    2. Experiment Data Support – Meridian allows the seamless integration of regional experiment data, making it easier to measure the impact of different ad spend strategies across locations for more accurate insights.   Although these features are not novel (I’ve myself tussled with how best to include these features in our own MMM framework), Google aims to provide incredibly simple incorporation, lowering the barrier to entry. In other words, currently lower funnel accuracy and experimental data are big sticking points for marketers interested in MMM.   Google’s move to add these data-movement features on top of the core statistical model confirms my own personal experience, that convenience of data movement and connectivity is a high priority for users. Definitely keep an eye out for Meridian’s potential game-changer in the MMM landscape!" - Gabriel Mares, Data Analyst at Stellar Search #MMM #digitalmarketing #marketingagency #performancemarketing #stellarsearch

Instagram now has 269.1 million monthly active users in the EU, versus 260.6 million for Facebook. In Meta’s first EU user report, covering the period between April to September 2023, both platforms had the same user count, at 259 million MAU.   But now, IG has superseded the company’s flagship app, with Facebook seeing much slower growth, and even slightly declining in usage over the most recent measurement period (April to September this year). Could that be a more common trend around the world, with Facebook potentially losing audience, as Instagram continues to add more users? #marketingnews #digitalmarketing #marketingagency #stellarsearch

Occasionally we let our hair down! Some team snaps from our recent trip to Sarajevo 🎉 #stellarsearch #teamappreciation #digitalmarketing #marketingagency

What should digital marketers prioritise when creating video ads? 🤔 To answer this, we might take a leaf out of what YouTube's doing. A study with 2,000 video viewers in the U.K. conducted by YouTube found that emotion was more valued by the audience than technical proficiency. Emotion included things like: - Captures my attention throughout - Tells a compelling story or narrative - Is original or creative, or offers a unique perspective - Teaches me something new or useful - Really means something to me personally - Enhances or helps me in everyday life - Is relevant to my interests and preferences - Is authentic and relatable - Helps me reflect or clarify my thoughts - Is emotionally engaging When drilled down further, the specific emotional characteristics people were looking for showed a high degree of consistency, with 88% agreeing that high-quality content should be meaningful, and 91% agreeing that it should be relevant and relatable. Viewers older than 35 valued trustworthiness and compelling storytelling, while younger viewers prioritised creativity and personal relevance. Audiences have come to crave a deeper connection with the content they consume. Vogue’s makeup tutorials on YouTube are filmed in celebrities’ own homes with minimal gloss and editing, offering a level of authenticity and access that was previously unthinkable. Audiences want stories that capture their attention, that make them laugh, that relate to their lived experiences, or that simply move them. So when creating your next video ad campaign, consider prioritising storytelling and emotional resonance over simply selling your product - you may find that in doing so, your audience will attach to your brand emotionally, and as a consequence naturally increase your ROI. Read the full YouTube report here: https://lnkd.in/eCxuABjg #digitalmarketing #digitalads #StellarSearch #marketingtips #performancemarketing

Did you know that Google's recently rolled out a new set of updates for Performance Max in preparation for the holiday season? Catch up with our summary: https://lnkd.in/ea9iJmc3 #performancemax #pmax #digitalmarketing #marketingagency #stellarsearch

It's only 39 days until Black Friday and 42 days until Cyber Monday, which is in December for the first time in 5 years. But are you ready for the extremely profitable Fake Friday? 🤔 💻 Google is predicting the biggest ever December for retail search queries. Like last year, they think that we'll have “Twin Peaks”: and that searches on Fake Friday (the Friday before actual Black Friday) will rival Black Friday. 💸 Last year Fake Friday attracted nearly the same number of Black Friday searches as Black Friday itself (plus CPC are cheaper)! 🏆 To win, launch early deals and exclusive discounts for Fake Friday weekend to capture 'confused' shoppers at lower ROI. Use agile budgets to ensure you don't close shop and miss on cheap clicks when people are shopping. Set and maintain a competitive ROAS to maximise performance throughout the shopping period. What are you doing to prepare for Fake Friday and BFCM? #BFCM #FakeFriday #digitalmarketing #performancemarketing #stellarsearch #marketingagency

Today we’re celebrating Hana Bajric, our Paid Media Analyst who’s been at Stellar for over two years! Hana has a degree in Marketing Management from the University of Sarajevo. Her background is in paid social and SEO, and she now also specialises in Google Ads and Microsoft Bing. She’s worked with clients across various industries including insurance, tech and beauty. In her spare time she loves travelling, spending time with animals and watching TV shows. #stellarsearch #teamappreciation #SEO #PPC #digitalmarketing #marketingagency #performancemarketing