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🚨 Big News for Amazon Sellers! Amazon's latest tweak to Sponsored Display Campaigns is a game-changer! 🚨 We've all been there—spending on ads that pop up in the wrong places, reaching audiences who just aren't into what we're selling. Frustrating, right? Well, guess what? Those days are over! 🎉 Amazon's new update lets you use negative product targeting, meaning you can now ensure your ads steer clear of product listings that aren't bringing in the sales. Say goodbye to wasted ad spend and hello to more precision. Here’s a quick rundown on how to make the most out of negative product targeting: 🌟 Dive into the "Matched Targets" report. Pinpoint the ASINs that are draining your budget without adding to your bottom line. These are the ones you’ll want to avoid. 🌟 Go ahead and block these non-performers right at the ad group level. Your ads won’t show on those listings anymore. 🌟 Is a particular brand not performing well for you? Block all their ASINs in just a few clicks. 🌟 For now, this magic works only with regular CPC campaigns. Hold off on applying it to vCPM/vPCR campaigns just yet. Trimming the fat means your ad budget can now focus solely on spots that actually perform, boosting your ROI. Ready to get more bang for your buck? Update your campaigns and see your efficiency skyrocket. 🚀 Already on board with negative targeting? Share your success story or drop a rocket if you’re cleaning up your campaigns! #AmazonAds #SmartAdvertising #AmazonTargeting

With thousands of competitors selling similar kinds of products on Amazon, it becomes difficult to get your product out in front of the target customers. This is where Amazon performance advertising comes in. It helps to improve your products’ discoverability, drive sales, and improve organic ranking. Amazon performance advertising can help your brand stand out from the competition and get your products to the top of the search results. So then, what are the benefits of Amazon Performance Advertising? ⏵Increased Visibility: Performance advertising allows your products to be featured on top of the search results and product detail pages. It enhances visibility among potential customers and increases sales. ⏵Precise Targeting: Advertisers can target specific keywords, customer interests, and demographics with performance advertising. It ensures that their ads reach a relevant audience likely to convert. ⏵Enhanced Brand Awareness: For brand-registered sellers, Sponsored Brands allow sellers to promote their brand and products to shoppers. This helps in reinforcing brand awareness among shoppers and contributes to long-term brand recognition. ⏵Cross-Platform Reach: Sponsored Display ads have the unique advantage of extending beyond the Amazon platform. Advertisers can reach potential customers on third-party websites and apps, increasing the overall reach to new-to-brand shoppers. Here’s a great guide article that explores more about Amazon Performance Advertising: https://lnkd.in/gwJkzffX Leave a like👍 and follow📱us - part 2 goes live tomorrow! #AmazonPPC #Advertising

🚀 Elevating Amazon Ad Bids: Mastering Placement and Targeting 🚀 Navigating Amazon advertising demands strategic bid placement for optimal visibility and efficiency. We've fine-tuned our approach, focusing on three key ad placements: Top of Search (TOP), Rest of Search (ROS), and Product Detail Pages (PDP). Example Adjustments for manual keyword targeting campaigns: - Base Bid: Adjusted to $0.30. - TOP & ROS: Boosted to $0.90, ensuring prominence where it counts. - PDP: Set at $0.30, targeting precision without excess spend. This nuanced strategy enhances our targeting precision, ensuring each keyword and product page is uniquely and effectively targeted. Post-adjustment data since December 15 showcases improved clarity and efficiency in our ad campaigns. #AmazonAdvertising #amazonppc #amazonads Embrace the change. Optimize your bids, and watch your Amazon advertising strategy transform.

Big News for Amazon Sellers: Check Out New Automatic Targeting for Sponsored Brands! Exciting Update: Hey Amazon sellers, there's something new for you! Amazon has added two cool features to Sponsored brand campaigns. This is a big step forward in making ad management easier and helping your brand get noticed more. What's New? Think about how you can set your ads to run automatically with Sponsored Products. Now, you can do something similar for your brand: 1. Keywords for Your Brand: This helps you reach shoppers who search for words that are related to your brand. 2. Keywords for Your Pages: This helps send more people to your Amazon Store or product pages by using popular, relevant words. Why It's Great? These updates are super helpful for getting your brand and products noticed by more people. They make setting up ads a lot simpler, so you can focus on reaching the customers you want. Our Tips: We've started trying out these new features and here's what we think you should do: ➤ Give It a Go: Test out these new ways of setting up your ads to see if they help your brand. ➤ Keep an Eye Out: Watch your campaigns closely to make sure you're not spending too much and that the ads are working like you want, especially with the new, broader keywords. 🗣 Let's Talk: Have you tried these new features yet? Let's share what we've learned and help each other out! #amazonseller #amazonadvertising #amazonads #amazonfba #payperclick #advertising

Ready for a shocking Amazon ad spend statistic? Sellers on average spend 10-15% of their total revenue on Amazon PPC ads. That’s like paying an extra employee just to handle advertising. But here’s the thing. Some sellers are doing it for cheaper. So, what's their secret? Smart ad targeting! Instead of blasting ads to everyone, target specific keywords or customer interests. You can also adjust bids frequently to save on ad spend. The bottom line? If you find yourself racking up an Amazon advertising bill, it’s time to re-consider your strategy. But, if you're not using Amazon PPC yet, it's time to start. Because if you're not advertising, your competitors are. #Smartadtargeting #amazonad #Adspend #Amzonics

Ready for a shocking Amazon ad spend statistic? Sellers on average spend 10-15% of their total revenue on Amazon PPC ads. That’s like paying an extra employee just to handle advertising. But here’s the thing. Some sellers are doing it for cheaper. So, what's their secret? Smart ad targeting! Instead of blasting ads to everyone, target specific keywords or customer interests. You can also adjust bids frequently to save on ad spend. The bottom line? If you find yourself racking up an Amazon advertising bill, it’s time to re-consider your strategy. But, if you're not using Amazon PPC yet, it's time to start. Because if you're not advertising, your competitors are. #Smartadtargeting #amazonad #Adspend #Amzonics

Dial in your Amazon Automatic Campaigns with these 5 must-have settings to make sure your ads are targeting the right audience, maximizing visibility, and optimizing your budget. 1️⃣ Dynamic or Fixed Bids Take control of your bids with three options:  • Dynamic Bids – Down Only • Dynamic Bids – Up and Down • Fixed Bids For a low budget and ACOS, we recommend using “Dynamic Bids- Down Only” and for higher budgets or more aggressive goals, we recommend going with “Dynamic Bids – up and down,” adjusting bids and budget caps to stay balanced. 2️⃣ Adjust Bids by Placement To secure premium placement at the top of search or on competitor product pages, increase your bid by up to 900%! This is a powerful way to maximize visibility, especially if you’re aiming for high-impact placements. 3️⃣ Custom Text or Standard Ads Want to customize your ad copy? Choose the Custom Text Ad option. But if you need to include multiple ASINs, go with the Standard Ad. Sometimes the conversion benefits of custom text make it worth setting up separate campaigns, but testing is key! 4️⃣ Universal or Group Targeting Instead of a single bid for the whole campaign, try Set Bids by Targeting Group and refine each of the 4 targeting types:  • Close Match • Loose Match • Substitutes • Complements  Adjusting bids for each group keeps your campaign lean and highly relevant. 5️⃣ Negative Keywords & Products Prevent wasted spend by adding negative keywords and negative products. This blocks irrelevant placements and keeps your budget focused on your goals. Refining these settings can drive more sales, lower ACOS, and keep your Amazon ad spend efficient! #AmazonAds #PPCTips #EcommerceMarketing

5 Step Process for Competitor Targeting on Amazon 1. Identify your product and budget: The first step is to identify the product you want to advertise and set a daily budget of 10% of your expected total revenue from the product for your campaign. 2. Target competitors' listings: Instead of targeting keywords, target competitor listings. This strategy allows you to put your ad on competitor listings with high ratings and sales, increasing your chance of getting clicks and conversions. 3. Choose the Top 4 competitor ASINs: Target the Top 4 competitor ASINs in your campaign. You can find competitor ASINs by searching for relevant keywords and looking at the top results. 4. Set bids slightly above Amazon's suggested bids: Set your bids slightly above Amazon's suggested bids to gain an advantage over other advertisers targeting the same competitor listings. 5. Monitor your return on ad spend (ROAS) The most important metric to monitor is your ROAS, which is the ratio of your ad spend to the revenue generated from those ads. Pause any ASINs that have a ROAS below one and replace them with competitor ASINs that perform better. If you find this helpful, do like, share and comment. #amazon #ppc #ads #competition

Key Insights on Amazon Advertising Campaigns. ✔️Impact of Negative Targeting on Campaign Performance: Negative targeting all 0-2 click search terms within a campaign can severely impact overall performance. Even if these terms aren't driving orders excluding them can harm the campaign's potential. ✔️Strategic Use of Negative Keywords: Utilizing a negative phrase match on an extra word in a non converting long tail keyword can be more effective than applying a negative exact match on the entire search term. This allows for better optimization while maintaining visibility. ✔️Bid Strategies and Targeting Dynamics: Implementing high bids on Sponsored Product ASIN targeting with a strong Total Order Share (TOS) can hinder the effectiveness of your Sponsored Product keyword targeting campaigns. Balance your strategy to maximize exposure across all types. ✔️Challenges with Sponsored Display and Sponsored Brand: Achieving a favorable Advertising Cost of Sales (ACOS) with Sponsored Display and Sponsored Brand ASIN targeting can be particularly challenging. These ad types often require careful planning and testing. ✔️Ranking Differences Between Ad Types: Sponsored Brand keyword ads typically do not provide the same ranking benefits as Sponsored Product ads. Focus on Sponsored Products for better visibility and ranking potential. ✔️Bid Adjustments and ACOS Outcomes: Lowering bids does not always guarantee a better ACOS. In some cases it can lead to less favorable converting placements. Monitor performance closely after making adjustments. ✔️The Importance of Ongoing Analysis: Regular placement modifier optimizations based on data insights may not always yield the desired results. It's essential to continually analyze outcomes and adjust strategies accordingly. ✔️Understanding Total Order Share (TOS): TOS is a crucial metric that can impact how your ads perform. Ensure you’re leveraging TOS effectively to boost overall campaign success. ✔️Importance of Ad Types in Strategy Recognizing the unique roles of different ad types like Sponsored Products, Sponsored Brands and Sponsored Display can help you allocate your budget and efforts more effectively. ✔️Continual Learning and Adaptation: The realm of Amazon advertising is always evolving. Stay informed about trends and adapt your strategies to maintain a competitive edge. ✔️Testing and Experimentation: Frequent A/B testing of different keywords, bids and ad formats is vital. Experimentation helps identify what resonates best with your target audience. ✔️Monitoring Competitor Strategies: Keep an eye on competitor campaigns. Understanding their tactics can provide valuable insights and inform your own strategy adjustments. By understanding these nuances advertisers can better navigate the complexities of Amazon campaigns and improve their overall performance. The Core Consultancy #amazon #amazonselling

Confused by Sponsored Ads? Amazon businesses use different ad types and targeting strategies to tailor campaigns and better engage shoppers throughout their buying journey. Here’s a quick guide to Amazon advertising: 1️⃣ Sponsored Products: The top ad type. Sponsored products appear in search results and are designed to grab attention. They blend in so well that many shoppers don't realize they're ads. 2️⃣ Sponsored Brands: An ideal way to highlight your brand and showcase your products. This ad type puts your name in front of customers and helps boost your familiarity with shoppers. 3️⃣ Sponsored Display: These ads combine copy and visual elements with a call to action that links to a landing page. It's a visually appealing way to attract and convert shoppers. Smart sellers keep an eye on their advertising KPIs to see what’s working and what needs improvement. Advertising is an investment, and you want to know how well your ad dollars are serving your business. Junglytics 🍃 makes it super easy to track advertising metrics, identify successful or lagging products or variations, and discover opportunities to maximize returns. What are some learnings you’ve had from your Amazon Sponsored Ads?#amazonfba #amazonppc #ecommercemarketing