Elizabeth Greene’s Post

Pay-Per-Click (PPC) is an online advertising model where advertisers pay a fee each time their ad is clicked, rather than for the ad's overall display. It is commonly used in search engine advertising, where businesses bid on keywords related to their products or services, and their ads appear alongside search engine results. The effectiveness of PPC campaigns is measured by the click-through rate (CTR) and conversion rates, making it a cost-effective way to drive targeted traffic to websites and achieve measurable ROI. By carefully managing bids, optimizing ad copy, and targeting the right audience, advertisers can maximize their return on investment and increase their online visibility. #Amazon #AmazonPPC #Amazonfba #Amazonpl #Ecommerce #Ecommercepearls

Avoiding common Amazon Ad mistakes could increase your sales🚀 ✅Ignoring Long-Tail Keywords Ignoring them leads to less visibility. Long-Tail Keywords have less competition and higher CVR. ✅Neglecting Ad Structure Make easier to identify campaigns. Keep campaigns segmented by match types & targeting methods. ✅Failing to Monitor Performance Without regular analysis, keep track of metrics like TACoS and CTR regularly. ✅Overlooking Negative Keywords Wasting ad spend on irrelevant searches hurts ROI. Identify and add negatives to improve targeting. ✅Skipping A/B Testing Experiment with custom images to find what works best. Are you working on these mistakes? #amazon #amazonfba #amazonppc

Pay-Per-Click (PPC) is an online advertising model where advertisers pay a fee each time their ad is clicked, rather than for the ad's overall display. It is commonly used in search engine advertising, where businesses bid on keywords related to their products or services, and their ads appear alongside search engine results. The effectiveness of PPC campaigns is measured by the click-through rate (CTR) and conversion rates, making it a cost-effective way to drive targeted traffic to websites and achieve measurable ROI. By carefully managing bids, optimizing ad copy, and targeting the right audience, advertisers can maximize their return on investment and increase their online visibility. #Amazon  #AmazonPPC #Amazonfba #Amazonpl #Ecommerce #Ecommercepearls

Tired of Wasting Ad Spend? This New Targeting Lets You Shut It Down Amazon just rolled out negative product targeting for Sponsored Display campaigns. Here's why you need to use it: Slice the Dead Weight from Your Campaigns Finally, you can surgically remove those budget-sucking product targets that never convert. Laser-Focus Your Ad Delivery By excluding underperformers, your ads can zero in on the most promising potential customers. Stop Burning Cash on Lousy Placements With negative product targets, your hard-earned ad dollars go towards placements that actually drive results. How to Discover This Powerful New Capability It's easy - just analyze your reports, identify the ASINs wasting spend, and add them as negative targets. But There's One Catch... Negative product targeting currently only works for CPC bid strategies, not vCPM campaigns. Don't miss out - get started today and watch your Sponsored Display campaign efficiency soar! 📈

Tired of Wasting Ad Spend? This New Targeting Lets You Shut It Down Amazon just rolled out negative product targeting for Sponsored Display campaigns. Here's why you need to use it: Slice the Dead Weight from Your Campaigns Finally, you can surgically remove those budget-sucking product targets that never convert. Laser-Focus Your Ad Delivery By excluding underperformers, your ads can zero in on the most promising potential customers. Stop Burning Cash on Lousy Placements With negative product targets, your hard-earned ad dollars go towards placements that actually drive results. How to Discover This Powerful New Capability It's easy - just analyze your reports, identify the ASINs wasting spend, and add them as negative targets. But There's One Catch... Negative product targeting currently only works for CPC bid strategies, not vCPM campaigns. Don't miss out - get started today and watch your Sponsored Display campaign efficiency soar! 📈

Maximize Your Amazon Ad Spend with Sponsored Display Campaigns Amazon has launched an exciting update to its Sponsored Display Campaigns, designed to help you make your ad spend more efficient and drive higher profits. Say goodbye to wasted budgets on irrelevant products and hello to laser-focused targeting with the new negative product targeting feature. What's New in Sponsored Display Campaigns? Negative Product Targeting: This feature allows you to exclude specific ASINs that are not performing well. By doing so, you can ensure your budget is spent only on products that actually drive sales. Benefits of Negative Product Targeting: - More Efficient Ad Spend: Focus your budget on high-performing products. - Increased Profits: Cut out non-performing products to maximize returns. - Enhanced Targeting: Get laser-focused on products that convert, reducing waste on irrelevant products. Embrace this new feature to cut waste and achieve a more effective advertising strategy on Amazon. Never miss a beat! Follow Amzonics for all the buzz about new features! 🛍 https://lnkd.in/dNWDbQdN #Amzonics #Campaigns #newfeature #sponsorddisplay

Maximize Your Amazon Ad Spend with Sponsored Display Campaigns Amazon has launched an exciting update to its Sponsored Display Campaigns, designed to help you make your ad spend more efficient and drive higher profits. Say goodbye to wasted budgets on irrelevant products and hello to laser-focused targeting with the new negative product targeting feature. What's New in Sponsored Display Campaigns? Negative Product Targeting: This feature allows you to exclude specific ASINs that are not performing well. By doing so, you can ensure your budget is spent only on products that actually drive sales. Benefits of Negative Product Targeting: - More Efficient Ad Spend: Focus your budget on high-performing products. - Increased Profits: Cut out non-performing products to maximize returns. - Enhanced Targeting: Get laser-focused on products that convert, reducing waste on irrelevant products. Embrace this new feature to cut waste and achieve a more effective advertising strategy on Amazon. Never miss a beat! Follow Amzonics for all the buzz about new features! 🛍 https://lnkd.in/d2fs8y-N #Amzonics #Campaigns #newfeature #sponsorddisplay

5 Step Process for Competitor Targeting on Amazon 1. Identify your product and budget: The first step is to identify the product you want to advertise and set a daily budget of 10% of your expected total revenue from the product for your campaign. 2. Target competitors' listings: Instead of targeting keywords, target competitor listings. This strategy allows you to put your ad on competitor listings with high ratings and sales, increasing your chance of getting clicks and conversions. 3. Choose the Top 4 competitor ASINs: Target the Top 4 competitor ASINs in your campaign. You can find competitor ASINs by searching for relevant keywords and looking at the top results. 4. Set bids slightly above Amazon's suggested bids: Set your bids slightly above Amazon's suggested bids to gain an advantage over other advertisers targeting the same competitor listings. 5. Monitor your return on ad spend (ROAS) The most important metric to monitor is your ROAS, which is the ratio of your ad spend to the revenue generated from those ads. Pause any ASINs that have a ROAS below one and replace them with competitor ASINs that perform better. If you find this helpful, do like, share and comment. #amazon #ppc #ads #competition

🚨 Big News for Amazon Sellers! Amazon's latest tweak to Sponsored Display Campaigns is a game-changer! 🚨 We've all been there—spending on ads that pop up in the wrong places, reaching audiences who just aren't into what we're selling. Frustrating, right? Well, guess what? Those days are over! 🎉 Amazon's new update lets you use negative product targeting, meaning you can now ensure your ads steer clear of product listings that aren't bringing in the sales. Say goodbye to wasted ad spend and hello to more precision. Here’s a quick rundown on how to make the most out of negative product targeting: 🌟 Dive into the "Matched Targets" report. Pinpoint the ASINs that are draining your budget without adding to your bottom line. These are the ones you’ll want to avoid. 🌟 Go ahead and block these non-performers right at the ad group level. Your ads won’t show on those listings anymore. 🌟 Is a particular brand not performing well for you? Block all their ASINs in just a few clicks. 🌟 For now, this magic works only with regular CPC campaigns. Hold off on applying it to vCPM/vPCR campaigns just yet. Trimming the fat means your ad budget can now focus solely on spots that actually perform, boosting your ROI. Ready to get more bang for your buck? Update your campaigns and see your efficiency skyrocket. 🚀 Already on board with negative targeting? Share your success story or drop a rocket if you’re cleaning up your campaigns! #AmazonAds #SmartAdvertising #AmazonTargeting

Confused by Sponsored Ads? Amazon businesses use different ad types and targeting strategies to tailor campaigns and better engage shoppers throughout their buying journey. Here’s a quick guide to Amazon advertising: 1️⃣ Sponsored Products: The top ad type. Sponsored products appear in search results and are designed to grab attention. They blend in so well that many shoppers don't realize they're ads. 2️⃣ Sponsored Brands: An ideal way to highlight your brand and showcase your products. This ad type puts your name in front of customers and helps boost your familiarity with shoppers. 3️⃣ Sponsored Display: These ads combine copy and visual elements with a call to action that links to a landing page. It's a visually appealing way to attract and convert shoppers. Smart sellers keep an eye on their advertising KPIs to see what’s working and what needs improvement. Advertising is an investment, and you want to know how well your ad dollars are serving your business. Junglytics 🍃 makes it super easy to track advertising metrics, identify successful or lagging products or variations, and discover opportunities to maximize returns. What are some learnings you’ve had from your Amazon Sponsored Ads?#amazonfba #amazonppc #ecommercemarketing