Amzonics’ Post

Maximize Your Amazon Ad Spend with Sponsored Display Campaigns Amazon has launched an exciting update to its Sponsored Display Campaigns, designed to help you make your ad spend more efficient and drive higher profits. Say goodbye to wasted budgets on irrelevant products and hello to laser-focused targeting with the new negative product targeting feature. What's New in Sponsored Display Campaigns? Negative Product Targeting: This feature allows you to exclude specific ASINs that are not performing well. By doing so, you can ensure your budget is spent only on products that actually drive sales. Benefits of Negative Product Targeting: - More Efficient Ad Spend: Focus your budget on high-performing products. - Increased Profits: Cut out non-performing products to maximize returns. - Enhanced Targeting: Get laser-focused on products that convert, reducing waste on irrelevant products. Embrace this new feature to cut waste and achieve a more effective advertising strategy on Amazon. Never miss a beat! Follow Amzonics for all the buzz about new features! 🛍 https://lnkd.in/dNWDbQdN #Amzonics #Campaigns #newfeature #sponsorddisplay

Amazon ad spend can be a beast. But when you know how to split up that budget effectively. You’re not just advertising You’re investing smarter. Here’s a simple breakdown: ➝ Sponsored Products – the core of any ad strategy.  Allocate 65-75% of your budget here for maximum visibility and sales. ➝ Sponsored Brands – build brand awareness and own the search results.  25-30% of your budget will help your brand stand out and capture new audiences. ➝ Sponsored Display – reach customers on and off Amazon through retargeting.  Keep 5-10% here to stay visible to potential buyers wherever they browse. Pro tip: Nailing this balance can transform your ROI! 📌 What's your formula to split the budget?

Amazon has just rolled out a game-changing update for Sponsored Display campaigns: Negative Product Targeting is now available! This significant enhancement allows you to refine your advertising strategies by excluding non-converting ASINs or entire brands from your campaigns. Here’s how you can leverage this new feature: 1. Dive into Data: Start with the Matched Targets Report to identify the underperforming ASINs that are draining your budget. 2. Add Negatives: Navigate to the ad group level in your account and begin adding these non-performers as negatives. 3. Flexible Options: Choose to exclude specific ASINs or an entire brand’s product line to optimize ad spend. 4.Note on Campaign Types: Remember, this feature is only available for CPC Sponsored Display campaigns, not for vCPM strategies. By effectively using negative product targeting, you can ensure more efficient ad spend and improve the precision of your targeting. Let's optimize our advertising efforts and push towards better ROI! 💡📈

Confused by Sponsored Ads? Amazon businesses use different ad types and targeting strategies to tailor campaigns and better engage shoppers throughout their buying journey. Here’s a quick guide to Amazon advertising: 1️⃣ Sponsored Products: The top ad type. Sponsored products appear in search results and are designed to grab attention. They blend in so well that many shoppers don't realize they're ads. 2️⃣ Sponsored Brands: An ideal way to highlight your brand and showcase your products. This ad type puts your name in front of customers and helps boost your familiarity with shoppers. 3️⃣ Sponsored Display: These ads combine copy and visual elements with a call to action that links to a landing page. It's a visually appealing way to attract and convert shoppers. Smart sellers keep an eye on their advertising KPIs to see what’s working and what needs improvement. Advertising is an investment, and you want to know how well your ad dollars are serving your business. Junglytics 🍃 makes it super easy to track advertising metrics, identify successful or lagging products or variations, and discover opportunities to maximize returns. What are some learnings you’ve had from your Amazon Sponsored Ads?#amazonfba #amazonppc #ecommercemarketing

Struggling with low ad conversion rates on Amazon? If your ad’s conversion rate is really low, start by examining your listing. Compare your organic conversion rate to your ad conversion rate. If there’s a big gap, with organic performing better, it could point to underlying issues with your ad targeting. Auto campaigns give Amazon the ability to decide where your ads appear. This can sometimes lead to your ads showing up in irrelevant searches, affecting your conversion rates. 𝗕𝗲𝗻𝗰𝗵𝗺𝗮𝗿𝗸 𝗬𝗼𝘂𝗿 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗥𝗮𝘁𝗲𝘀: 1) Analyze your ad CVR vs your organic CVR (USP). If your ad CVR lower than your unit session percentage, it's probably a targeting problem. 2) Check your conversion rate vs your competitors using Brand Metrics and Search Query Performance reports. If you're converting a lot lower than your competitors you need to analyze your offer. #Amazonadvertising #PPC #AmazonFBA

Sponsored brand campaigns are the Swiss army knife of Amazon advertising. It is the most versatile campaign type on Amazon. Are you capitalizing on its features? I mean, the choice between: - two different campaign goals – page visits or impression share - two different cost types WITH automation – CPC or VCPM - three different ad formats – product collection, store spotlight, video - endless choice of landing pages – storefront or your combination of LPs - cost control - two different targeting types – keyword or product targeting - video builder in beta What else could a marketer ask for? 😊 these options alone allow for more than 1000 different advertising strategies.

A new feature has been introduced in Amazon ads which allows advertisers to choose where customers are directed when they interact with an ad. Previously, in sponsored display campaigns, when customers clicked on an ad, they were redirected to the product detail page (PDP). However, with the new feature, advertisers now have the option to direct customers to the Amazon brand store home page or any specific subpages, similar to what is available in sponsored brand campaigns. This means that advertisers can now guide customers to a broader brand store experience rather than just a specific product page. This can lead to improved targeting and personalization as customers are directed to brand store pages that align with their interests and preferences. Furthermore, the new feature provides enhanced control and measurement capabilities. Advertisers can track and measure the performance of different landing pages, allowing them to gather valuable data for refining targeting strategies and optimizing ad creative. This data can help identify which brand store pages are most effective in driving conversions, enabling advertisers to adjust their targeting and messaging accordingly. #amazonads #amazonadvertising #ppc

🌐 Did you know that Amazon Sponsored Display campaigns can even take your custom ad image into consideration when targeting? 🤔 While this sounds like a creative touch, it can sometimes lead to unexpected results! Take this scenario: We’re advertising a heavy-duty air compressor with a custom image that shows tools and equipment neatly stored in the background. 🛠️ Sounds great, right? But guess what? The campaign also generates clicks for those background tools—like drills, sandblasters, and other equipment—not the air compressor itself! 😮 This happens because Sponsored Display campaigns, especially the "Similar to Advertised Products" type, consider not just the targets or categories but also the visual content in your ad. Here’s what this means: - Your custom image matters: It influences how and where your ad is served. - Clicks on unintended products: Background items in your ad might grab attention, driving spend to unrelated categories. - Impact on ROI: While impressions grow, conversions on your actual product may not keep up. For advertisers, this highlights the need for thoughtful planning and frequent optimization. 🎯 Selecting the right ad types and refining visuals can help your budget focus on your product. Has this happened to you? Share your experience below— I’d love to hear how your thoughts and experience! 👇 #amazonads #amazontips #amazonadvertising #gróagroup #sponsoreddisplay #ecommercemarketing #ppctips #amazonsellers #ppcstrategy #digitaladvertising #ecommercetips #sponsoredads #amazonoptimization #amazonmarketing

🚨 Big News for Amazon Sellers! Amazon's latest tweak to Sponsored Display Campaigns is a game-changer! 🚨 We've all been there—spending on ads that pop up in the wrong places, reaching audiences who just aren't into what we're selling. Frustrating, right? Well, guess what? Those days are over! 🎉 Amazon's new update lets you use negative product targeting, meaning you can now ensure your ads steer clear of product listings that aren't bringing in the sales. Say goodbye to wasted ad spend and hello to more precision. Here’s a quick rundown on how to make the most out of negative product targeting: 🌟 Dive into the "Matched Targets" report. Pinpoint the ASINs that are draining your budget without adding to your bottom line. These are the ones you’ll want to avoid. 🌟 Go ahead and block these non-performers right at the ad group level. Your ads won’t show on those listings anymore. 🌟 Is a particular brand not performing well for you? Block all their ASINs in just a few clicks. 🌟 For now, this magic works only with regular CPC campaigns. Hold off on applying it to vCPM/vPCR campaigns just yet. Trimming the fat means your ad budget can now focus solely on spots that actually perform, boosting your ROI. Ready to get more bang for your buck? Update your campaigns and see your efficiency skyrocket. 🚀 Already on board with negative targeting? Share your success story or drop a rocket if you’re cleaning up your campaigns! #AmazonAds #SmartAdvertising #AmazonTargeting

5 Step Process for Competitor Targeting on Amazon 1. Identify your product and budget: The first step is to identify the product you want to advertise and set a daily budget of 10% of your expected total revenue from the product for your campaign. 2. Target competitors' listings: Instead of targeting keywords, target competitor listings. This strategy allows you to put your ad on competitor listings with high ratings and sales, increasing your chance of getting clicks and conversions. 3. Choose the Top 4 competitor ASINs: Target the Top 4 competitor ASINs in your campaign. You can find competitor ASINs by searching for relevant keywords and looking at the top results. 4. Set bids slightly above Amazon's suggested bids: Set your bids slightly above Amazon's suggested bids to gain an advantage over other advertisers targeting the same competitor listings. 5. Monitor your return on ad spend (ROAS) The most important metric to monitor is your ROAS, which is the ratio of your ad spend to the revenue generated from those ads. Pause any ASINs that have a ROAS below one and replace them with competitor ASINs that perform better. If you find this helpful, do like, share and comment. #amazon #ppc #ads #competition