Snehil Shreya’s Post

📢 Big Update for Amazon Sponsored Products Advertisers! Amazon has just rolled out Target Promotion in the UCM ads console, a game-changing feature for advertisers. This new tool enables the harvesting of high-performing targets, optimizing ad spend, and refining campaign strategies. 💡 What's New? Target Promotion allows advertisers to identify and promote high-performing targets from broader targeting methods, like automatic targeting, to more focused and efficient manual targeting. This strategy combines the traditional “target harvesting” approach with optimized bids and budget adjustments, enhancing the overall performance of campaigns. Why❓ Previously, advertisers had to manually download and analyze search term reports to find new targets for their campaigns, which was both time-consuming and cumbersome. With Target Promotion, there's now a streamlined, automated way to transfer high-performing targets from automated targeting campaigns into manual targeting campaigns directly within the ads console. 🚀 This update is designed to help advertisers achieve more efficient and effective campaigns, ensuring that every ad dollar is spent wisely. It's a significant step towards more precise and impactful advertising on Amazon. 👉 DM us or visit https://salesduo.com/ to learn how we can boost your sales on Amazon. #AmazonAdvertising #SponsoredProducts #EcommerceMarketing #DigitalAdvertising #AmazonSellers

Amazon Advertising Report: Insights and Trends by AMZ DOC! Amazon continues to dominate the e-commerce landscape, and its advertising platform is key to driving sales for sellers and brands. With its extensive reach, Amazon offers various advertising solutions, including Sponsored Products, Sponsored Brands, and Sponsored Display ads, to boost visibility and conversion. Recent trends show that Amazon’s advertising revenue has been growing steadily, driven by enhanced targeting features, advanced analytics, and growing adoption of video and display ads. Brands leveraging Amazon's ad tools effectively are seeing increased ROI with precise audience targeting based on search behavior and purchase history. Key Takeaways: - Sponsored Products remain the most popular ad format, driving high purchase intent. - Sponsored Brands are gaining traction for brand visibility. - Amazon DSP allows advertisers to access programmatic advertising across devices. - Retailer Media Network growth is shaping the future of Amazon advertising. With continuous innovations and robust analytics, Amazon’s advertising platform is becoming a must-have for businesses looking to maximize reach and conversions.  Click the link to discover more and get in touch with us. https://bit.ly/4cz4NRn . . . #AMZDoc #AmazonAds #EcommerceMarketing #AdTech #AmazonSponsored

Which one should you choose? 𝗔𝗺𝗮𝘇𝗼𝗻 𝗣𝗣𝗖: Pay-Per-Click advertising model where advertisers pay only when their ad is clicked by a user. Amazon displayed ads on Amazon's search results, product detail pages, and other placements on Amazon. ↳Advertisers that sell on Amazon ↳A smaller budget is available to work with ↳Minimum 1$ investment ↳Advertisers have control over bids, budgets, and ad creatives. 𝗔𝗺𝗮𝘇𝗼𝗻 𝗗𝗦𝗣: Demand-Side Platform allowing advertisers to buy display and video ads programmatically across Amazon's owned and operated sites, apps, and devices. DSP ads use a Cost Per Mille (CPM) cost structure. This is the average cost you pay to deliver 1,000 impressions of your ads. Advanced targeting strategies such as retargeting and lookalike audiences. Suitable for brand awareness campaigns, reaching new audiences, and driving consideration for products over the longer term. ↳Advertise to customers both on and off amazon ↳Sufficient budget available to work with ↳10,000$ Minimunm monthly invesment ↳Advertisers have control over creatives #amazonppc #amazondsp #amazonadvertisement #amazonadds

🚀 Latest Trends in Amazon Advertising 🚀 Amazon PPC Advertising is continually evolving, bringing new features that enhance how brands leverage Sponsored Products, Sponsored Brands, and Sponsored Display to drive growth. 🔍 Optimized Sponsored Products: With advanced AI-powered bid strategies and enhanced targeting, we can now fine-tune campaigns for better performance, ensuring maximum ROI while keeping ACoS optimized. 🎨 Enhanced Sponsored Brands: Storytelling and branding have become essential. New creative assets allow brands to showcase their uniqueness through engaging visuals and videos, helping to build loyalty and boost brand visibility. 📊 Smarter Sponsored Display: Retargeting has become more intelligent. With improved machine learning algorithms, ads are now displayed to the most relevant audiences, making it easier to re-engage potential customers and increase conversions. These updates open up exciting new possibilities for boosting brand performance. I'm eager to apply these strategies to help brands grow and succeed in today’s competitive e-commerce landscape. 💡 #AmazonAdvertising #PPC #EcommerceGrowth #amazonfba #DigitalMarketing #SponsoredProducts #SponsoredBrands #SponsoredDisplay #BrandStrategy

5 Step Process for Competitor Targeting on Amazon 1. Identify your product and budget: The first step is to identify the product you want to advertise and set a daily budget of 10% of your expected total revenue from the product for your campaign. 2. Target competitors' listings: Instead of targeting keywords, target competitor listings. This strategy allows you to put your ad on competitor listings with high ratings and sales, increasing your chance of getting clicks and conversions. 3. Choose the Top 4 competitor ASINs: Target the Top 4 competitor ASINs in your campaign. You can find competitor ASINs by searching for relevant keywords and looking at the top results. 4. Set bids slightly above Amazon's suggested bids: Set your bids slightly above Amazon's suggested bids to gain an advantage over other advertisers targeting the same competitor listings. 5. Monitor your return on ad spend (ROAS) The most important metric to monitor is your ROAS, which is the ratio of your ad spend to the revenue generated from those ads. Pause any ASINs that have a ROAS below one and replace them with competitor ASINs that perform better. If you find this helpful, do like, share and comment. #amazon #ppc #ads #competition

What makes Amazon so different from other advertising platforms? Here's what most advertisers not used to it struggle with: 🟠 Product-Centric Environment: Amazon's advertising revolves around product listings, requiring advertisers to focus on optimizing listings and targeting strategies. 🟠 Transactional Intent: Amazon users visit with high purchase intent, necessitating ad messaging alignment with transactional intent to drive conversions. 🟠 Competitive Marketplace: Advertisers face fierce competition for ad placements and keywords, demanding strategic bidding and budget management. 🟠 Unique Ad Formats: Amazon offers distinct ad formats like Sponsored Products and Sponsored Brands, each requiring tailored optimization strategies. 🟠 Product Detail Page Optimization: Advertisers must optimize product detail pages within Amazon for conversion, emphasizing images, descriptions, and reviews. 🟠 Data and Analytics Integration: Advertisers must leverage insights from Amazon's reporting interface and sales data to refine advertising strategies. 🟠 Retailer-Centric Policies: Advertisers must adhere to Amazon's strict advertising policies to maintain compliance and avoid penalties. 🟠 Limited Audience Targeting: Amazon offers limited audience targeting options based on purchase behavior, requiring creative targeting strategies. 🟠 Ad Cost Dynamics: Advertising costs on Amazon can vary significantly, necessitating careful budget allocation and optimization for ROI. Swipe through to see if you can wing it or need an expert - and #MeetYourMarketer here if you'd like one: https://lnkd.in/dQ2u_-fp #MarketerHire #AmazonMarketing #DigitalAdvertising #eCommerceMarketing

🚨 Big News for Amazon Sellers! Amazon's latest tweak to Sponsored Display Campaigns is a game-changer! 🚨 We've all been there—spending on ads that pop up in the wrong places, reaching audiences who just aren't into what we're selling. Frustrating, right? Well, guess what? Those days are over! 🎉 Amazon's new update lets you use negative product targeting, meaning you can now ensure your ads steer clear of product listings that aren't bringing in the sales. Say goodbye to wasted ad spend and hello to more precision. Here’s a quick rundown on how to make the most out of negative product targeting: 🌟 Dive into the "Matched Targets" report. Pinpoint the ASINs that are draining your budget without adding to your bottom line. These are the ones you’ll want to avoid. 🌟 Go ahead and block these non-performers right at the ad group level. Your ads won’t show on those listings anymore. 🌟 Is a particular brand not performing well for you? Block all their ASINs in just a few clicks. 🌟 For now, this magic works only with regular CPC campaigns. Hold off on applying it to vCPM/vPCR campaigns just yet. Trimming the fat means your ad budget can now focus solely on spots that actually perform, boosting your ROI. Ready to get more bang for your buck? Update your campaigns and see your efficiency skyrocket. 🚀 Already on board with negative targeting? Share your success story or drop a rocket if you’re cleaning up your campaigns! #AmazonAds #SmartAdvertising #AmazonTargeting

🚀 Elevating Amazon Ad Bids: Mastering Placement and Targeting 🚀 Navigating Amazon advertising demands strategic bid placement for optimal visibility and efficiency. We've fine-tuned our approach, focusing on three key ad placements: Top of Search (TOP), Rest of Search (ROS), and Product Detail Pages (PDP). Example Adjustments for manual keyword targeting campaigns: - Base Bid: Adjusted to $0.30. - TOP & ROS: Boosted to $0.90, ensuring prominence where it counts. - PDP: Set at $0.30, targeting precision without excess spend. This nuanced strategy enhances our targeting precision, ensuring each keyword and product page is uniquely and effectively targeted. Post-adjustment data since December 15 showcases improved clarity and efficiency in our ad campaigns. #AmazonAdvertising #amazonppc #amazonads Embrace the change. Optimize your bids, and watch your Amazon advertising strategy transform.

Maximize Your Amazon Ad Spend with Sponsored Display Campaigns Amazon has launched an exciting update to its Sponsored Display Campaigns, designed to help you make your ad spend more efficient and drive higher profits. Say goodbye to wasted budgets on irrelevant products and hello to laser-focused targeting with the new negative product targeting feature. What's New in Sponsored Display Campaigns? Negative Product Targeting: This feature allows you to exclude specific ASINs that are not performing well. By doing so, you can ensure your budget is spent only on products that actually drive sales. Benefits of Negative Product Targeting: - More Efficient Ad Spend: Focus your budget on high-performing products. - Increased Profits: Cut out non-performing products to maximize returns. - Enhanced Targeting: Get laser-focused on products that convert, reducing waste on irrelevant products. Embrace this new feature to cut waste and achieve a more effective advertising strategy on Amazon. Never miss a beat! Follow Amzonics for all the buzz about new features! 🛍 https://lnkd.in/dNWDbQdN #Amzonics #Campaigns #newfeature #sponsorddisplay

Maximize Your Amazon Ad Spend with Sponsored Display Campaigns Amazon has launched an exciting update to its Sponsored Display Campaigns, designed to help you make your ad spend more efficient and drive higher profits. Say goodbye to wasted budgets on irrelevant products and hello to laser-focused targeting with the new negative product targeting feature. What's New in Sponsored Display Campaigns? Negative Product Targeting: This feature allows you to exclude specific ASINs that are not performing well. By doing so, you can ensure your budget is spent only on products that actually drive sales. Benefits of Negative Product Targeting: - More Efficient Ad Spend: Focus your budget on high-performing products. - Increased Profits: Cut out non-performing products to maximize returns. - Enhanced Targeting: Get laser-focused on products that convert, reducing waste on irrelevant products. Embrace this new feature to cut waste and achieve a more effective advertising strategy on Amazon. Never miss a beat! Follow Amzonics for all the buzz about new features! 🛍 https://lnkd.in/d2fs8y-N #Amzonics #Campaigns #newfeature #sponsorddisplay