How do you know if your Amazon ads are working? Some neat new attributes here that will help answer that question on one level (ie the nitty gritty data level!); many brands need to move right back upstream first and be crystal clear on the 'why' before trying to understand success. Why should your brand invest in Amazon or other Retail Media options? If you can't clearly answer that question in a way that EVERYONE in your business understands, then please drop us a line. #amazon #attributes #roi #startwiththewhy #retailmedia https://lnkd.in/eDxGYgVa?
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#AmazonPrimeDay 2024 is here, marketers! 🎊 It's time to put all your tactics to the test and drive those sales 🚀 Here are some key strategies to focus on: 📈 Leverage real-time data Adjust your campaigns on the fly based on live performance metrics 💰 Flexible budgets Be ready to reallocate funds to the best-performing products or ads 👀 Monitor competitors Keep an eye on the competition and stay one step ahead 🔍 Optimize listings Ensure your product listings are fully optimized for maximum visibility and conversions More tips for making your Prime Day a record-breaking success here: https://okt.to/qJ9VFr Amazon Ads Partners Skai
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Non-Amazon Strategy Insights: Track, Analyze, Optimize 📡 While Amazon Advertising helps drive consideration for your brand and products across multiple touch points, we know there are a number of non-Amazon channels that also play key roles in the shopping journey. 🔭 With Amazon Attribution measurement, you can gain visibility into how these non-Amazon touch points help customers discover and consider your products on Amazon. 📽 Using these advertising analytics and insights, you can optimize and plan your digital strategy based on what you know resonates with your customers and drives value for your brand on Amazon.
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#AmazonPrimeDay 2024 is here, marketers! 🎊 It's time to put all your tactics to the test and drive those sales 🚀 Here are some key strategies to focus on: 📈 Leverage real-time data Adjust your campaigns on the fly based on live performance metrics 💰 Flexible budgets Be ready to reallocate funds to the best-performing products or ads 👀 Monitor competitors Keep an eye on the competition and stay one step ahead 🔍 Optimize listings Ensure your product listings are fully optimized for maximum visibility and conversions More tips for making your Prime Day a record-breaking success here: https://okt.to/Xk2odR Amazon Ads Partners Skai
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🔍 Rethinking Ad Spend: The Limits of Amazon Forecasting In today's marketing landscape, forecasting is key. However, Amazon's forecasting isn't always the best metric for ad dollar allocation. Here's why: 🔸 Historical Data Dependency: Relies on past trends, which may not predict future behavior. 🔸 Narrow Scope: Focuses only on Amazon, missing broader market context. 🔸 Algorithm Limitations: Can't always account for unexpected events or consumer behavior changes. 🔸 Competitive Influence: Competitor strategies can skew forecasts. 🔸 Lack of Granularity: May not provide detailed insights needed for precise decisions. While Amazon forecasting offers insights, complement it with a broader approach for better ad spend efficiency and a clearer picture for your profitability! 🚀💡 #MarketingInsights #AdSpend #AmazonAdvertising #DataDrivenMarketing #AdForecasting
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Our Amazon Advertising webinar with m19 is this week! Don’t miss it to learn all about sustainable strategies for expanding brand recognition and optimising your advertising efforts on #Amazon. Register now at https://bit.ly/3woNTpA to: ⚙️ Discover the significance of leveraging data analytics and continuous market research to formulate effective advertising strategies on Amazon. 🎯 Explore strategies such as competitor analysis to enhance brand visibility and recognition on Amazon. 🏆 Hear about a real-life success story that highlights the effectiveness of long-term growth strategies. See you there! #AmazonAds #AmazonWebinar Amazon Ads Partners
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#AmazonPrimeDay 2024 is here, marketers! 🎊 It's time to put all your tactics to the test and drive those sales 🚀 Here are some key strategies to focus on: 📈 Leverage real-time data Adjust your campaigns on the fly based on live performance metrics 💰 Flexible budgets Be ready to reallocate funds to the best-performing products or ads 👀 Monitor competitors Keep an eye on the competition and stay one step ahead 🔍 Optimize listings Ensure your product listings are fully optimized for maximum visibility and conversions More tips for making your Prime Day a record-breaking success here: https://okt.to/IuYfiZ Amazon Ads Partners Skai
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Did you know that with Amazon Attribution, you can assign more significance to your upper-funnel campaigns? And lower-funnel campaigns as well! Heck, let's even throw in a combination of campaign attributions. The reporting world is your oyster 🐚 📈 Yes, there are many ways to track the performance of your advertising efforts, and depending on your tactic and overall strategy, you want your attribution model to accurately reflect the impact of your campaigns, be it upper-funnel or lower-funnel. 💡 This means that an awareness campaign on Facebook and a converting campaign on Google Ads can coexist in your reporting and not compete for attribution. This way, you can accurately judge the impact of your tactics and optimize without second-guessing your data. Read below for a complete breakdown of the different attribution models that Amazon Attribution offers. And if you feel like diving deeper into the world of Amazon Attribution, we're linking our comprehensive Attribution guide here ➡ https://lnkd.in/geiKkT_c #amazonvendor #amazonseller #amazon1p #amazon3p #amazonfba #amazonfbm #amazonexpert #amazonagency #amazonselling #vasogroup #amazonattribution
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#AmazonPrimeDay 2024 is here, marketers! 🎊 It's time to put all your tactics to the test and drive those sales 🚀 Here are some key strategies to focus on: 📈 Leverage real-time data Adjust your campaigns on the fly based on live performance metrics 💰 Flexible budgets Be ready to reallocate funds to the best-performing products or ads 👀 Monitor competitors Keep an eye on the competition and stay one step ahead 🔍 Optimize listings Ensure your product listings are fully optimized for maximum visibility and conversions More tips for making your Prime Day a record-breaking success here: https://okt.to/HZXkgo Amazon Ads Partners
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🔍 New Feature Alert for Amazon Sellers! 🔍 Did you know? Amazon has just enhanced the analytics game! You can now track Detail Page Views for your Sponsored Display and Sponsored Brands campaigns. This is more than just data; it's the insight you need to understand how customers interact with your products. Take advantage of this new metric to fine-tune your strategies, tailor your content, and maximize your ad spend effectiveness. Knowledge is power, and with this update, you're set to boost your performance on the world's largest online retailer platform. Stay informed. Stay ahead. Make every impression count. 🌟🚀 Explore the details of this update and learn how it can revolutionize your Amazon advertising approach here: Amazon Advertising Help #amazonseller #ecommerce #analytics #AdMetrics #digitalmarketing #SponsoredDisplay #SponsoredBrands #amazonupdates #amazonadvertising #amazon
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Happy Prime Day Marketing and Sales People! Whether you're finally pulling the trigger on your wishlist, or our racking your brain on whether to increase your Amazon Ad Spend tomorrow, here's 3 simple things to remember for rest of today and tomorrow! 1) If Amazon is your biggest channel- Keep upper funnel spend high, while Prime Day is high revenue generating day, it's also a great day to drive brand awareness! 2) If your brand was a category leader in H1- Watch out for competitors & increase your branded spend! Your competitors will try to increase their marketshare off of your brand's success! 3) If your north star is YOY revenue increases - Drive traffic to your PDPs through social media! Push your social consumers to scroll your PDPs vs their timelines, communicate your products value first, the discount is just the cherry on top! Happy Advertising and Happy Shopping!! #AmazonPrimeDay
#AmazonPrimeDay 2024 is here, marketers! 🎊 It's time to put all your tactics to the test and drive those sales 🚀 Here are some key strategies to focus on: 📈 Leverage real-time data Adjust your campaigns on the fly based on live performance metrics 💰 Flexible budgets Be ready to reallocate funds to the best-performing products or ads 👀 Monitor competitors Keep an eye on the competition and stay one step ahead 🔍 Optimize listings Ensure your product listings are fully optimized for maximum visibility and conversions More tips for making your Prime Day a record-breaking success here: https://okt.to/HZXkgo Amazon Ads Partners
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