VASO Group - eCommerce Brand Agency

🦃 Happy 2nd Day of Turkey 12! 🦃 In the carousel below, we've compiled a list of 7 success strategies that will help you get ahead of your competition and bring home the turkey during this sales event. These tips & tricks include: 1. Determining how much inventory to stock so that your products don't run out of stock mid-event and you don't get charged fees for excess inventory by the end of the period. 2. Optimizing your product listing content to include the most up-to-date, accurate information on a product's features and functionalities, and include relevant, holiday-centric keywords that will improve your product visibility. 3. Running deals & promotions that beat out your competitiors' pricing but also preserve your profit margins. 4. Ramping up your advertising and marketing to capture the most traffic to your product listings. 5. Providing excellent customer service to turn them into loyal repeat purchasers. 6. Ensuring logistics & shipping are set in stone to deliver your products to your customers by the expected date. Currently in the thick of it, or waiting until you're fully prepared for next season? No matter the cause, brush up on your tactics with our complete seller guide to Turkey 12 here: https://lnkd.in/gUQpHj4h #turkey12amazon #amazont12 #amazonagency #amazonexpert #amazonseller #amazonvendor #vasogroup

🎄 It's the most wonderful time of the year in the eCommerce world again! 💰 As Amazon, Walmart, and other retailers ramp up their advertising and lower their prices for the biggest sales event of the year, we at VASO Group are here to help guide you to success during this year's Turkey 12 season. 🗓 𝗧𝘂𝗿𝗸𝗲𝘆 𝟭𝟮 𝗶𝘀 𝘀𝗹𝗮𝘁𝗲𝗱 𝘁𝗼 𝗵𝗮𝗽𝗽𝗲𝗻 𝗳𝗿𝗼𝗺 𝗡𝗼𝘃𝗲𝗺𝗯𝗲𝗿 𝟮𝟭 𝘁𝗼 𝗗𝗲𝗰𝗲𝗺𝗯𝗲𝗿 𝟮, 𝗹𝗲𝘀𝘀 𝘁𝗵𝗮𝗻 𝟮 𝗱𝗮𝘆𝘀 𝗳𝗿𝗼𝗺 𝘁𝗼𝗱𝗮𝘆. It is crucial that you finish any last-minute preparations, or formulate a strategy quickly to implement winning tactics. 📖 Our complete guide includes 7 main strategies to get prepared for the season, from planning and stocking your inventory to prevent OOS status, increasing your advertising bids to ensure product visibility, to providing excellent customer service to make a good impression on your audience and convert them into loyal purchasers. ➡ Read our blog post here for the full breakdown of all these strategies: https://lnkd.in/gUQpHj4h #turkey12amazon #amazont12 #amazonagency #amazonexpert #amazonseller #amazonvendor #vasogroup

𝗧𝗼 𝗯𝗲𝘁𝘁𝗲𝗿 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘁𝗵𝗲 𝗱𝗲𝗳𝗶𝗻𝗶𝘁𝗶𝗼𝗻 𝗼𝗳 𝘁𝗵𝗲 "𝘀𝗲𝗮𝗿𝗰𝗵 𝘀𝘂𝗽𝗽𝗿𝗲𝘀𝘀𝗲𝗱" 𝘀𝘁𝗮𝘁𝘂𝘀, 𝘁𝗵𝗶𝗻𝗸 𝗼𝗳 𝗯𝗲𝗶𝗻𝗴 𝘀𝘂𝗽𝗽𝗿𝗲𝘀𝘀𝗲𝗱 𝗼𝗻 𝗔𝗺𝗮𝘇𝗼𝗻 𝗮𝘀 𝗯𝗲𝗶𝗻𝗴 𝗽𝘂𝘁 𝗶𝗻 𝗮𝗹𝗴𝗼𝗿𝗶𝘁𝗵𝗺 𝗷𝗮𝗶𝗹. ➡ Your listings are technically still live and accessible, but only from direct links. This means that when customers search for your products, they won't show up in the search results. 🔴 You can see why this is extremely disadvantageous for product visibility. Your products are not showing in front of customers at the right place (their search results). ⏳ You need to resolve this suppression status as quickly as possible. It's a race against time. 📑 So, how do you do it? Watch for any warnings and violations that Amazon has flagged your product for. These problems could range anywhere from inaccurate/incomplete listing content and imagery, poor performance metrics, or IP/safety violations, and they are precursors to your suppression status. We've outlined the rest of the steps below after you conduct your thorough listing audit. For a more complete breakdown of the phenomenon and how it happens, read our blog article here: https://lnkd.in/g6kYVzMK #amazonseller #amazonvendor #amazon1p #amazon3p #amazonsearch #amazonalgorithm #amazonexpert #amazonagency #vasogroup

On Amazon, a platform where visibility is of utmost importance, you may find your listings suppressed from search results. 🔎 What does it mean to be search suppressed? When an Amazon listing is suppressed, it means that it is hidden from search results and is not visible to potential customers. 🔻 This phenomenon significantly hurt your business sales, because it obscures your products from appearing in front of your customers when they search for it. 🛠 So, how do you fix it? To resolve search suppression, address the possible causes that led Amazon to this decision. Potential reasons range anywhere from low quality images, inaccuracies in content, to subpar sales performances and IP violations. Are you finding yourself in suppression jail and need to get out? Simply interested and want to prevent your products from getting suppressed in the first place? ➡ Read our complete guide on our website: https://lnkd.in/g6kYVzMK #amazonseller #amazonvendor #amazon1p #amazon3p #amazonsearch #amazonalgorithm #amazonexpert #amazonagency #vasogroup

🎃 It's officially October, which means spooky season is upon us! 🍭 For today's treat, dive into the world of Halloween eCommerce and read about 6 ways you can prepare for this holiday on Amazon. With each year's competition growing tougher than the last, it's important to have your brand and your products be in the best shape possible in terms of inventory, content, and marketing. 🕸 🕷 Our PDF today covers some easy strategies that will boost your business significantly and give you a much needed leg-up against your competitors. From crafting product ideas that fit with popular Halloween themes, combining paid and organic marketing, to securing inventory to shipping, we make sure you're not going to be scared stiff at the witching hour. For more detailed instructions for these strategies, head on over to our blog post and read the complete guide: https://lnkd.in/gUNsKgaD #amazonseller #halloween #halloween2024 #amazonvendor #amazon1p #amazon3p #amazonfba #amazonfbm #amazonexpert #amazonagency #vasogroup

Treats, anyone? 🍬 🍭 🎃 With Halloween around the corner, Amazon sellers are beginning preparations for another spooky sales event. This seasonal period usually lasts a whole month all the way up to the day of, and consumers are expected to spend $11 billion. In such a big and competitive market, it's important that you position your catalog to align with popular Halloween themes. Furthermore, you need to secure your shipping, strategize your advertising, and optimize your content for relevance. 😱 Does this all seem a bit too daunting, and you're worried about the tricks and wondering how to get the treats for your Amazon business? Read our complete guide to Halloween 2024 for Amazon sellers for a step-by-step playbook to conquering your October scaries. 🔗 Link to article here ➡ https://lnkd.in/gUNsKgaD #amazonseller #halloween #halloween2024 #amazonvendor #amazon1p #amazon3p #amazonfba #amazonfbm #amazonexpert #amazonagency #vasogroup

Analytics is an important aspect of your business. Without data, there is little evidence of performance to invest in areas of growth or pull back on underperforming areas. That's why you need capable Amazon analytics tools to help you navigate and adjust your sales strategy. In today's article, we take a look at 8 common Amazon analytics tools that you can use. These 8 include both Amazon-owned solutions, as well as third-party softwares: 𝟭. 𝗔𝗺𝗮𝘇𝗼𝗻 𝗦𝗲𝗹𝗹𝗲𝗿 𝗖𝗲𝗻𝘁𝗿𝗮𝗹: Robust analytics tool offering basic sales, traffic, and customer data. Free to use with a Seller account. 𝟮. 𝗔𝗺𝗮𝘇𝗼𝗻 𝗩𝗲𝗻𝗱𝗼𝗿 𝗖𝗲𝗻𝘁𝗿𝗮𝗹: Also an Amazon-owned analytics tool, 1P equivalent to Amazon Seller Central reports. Free to use with a Vendor account. 𝟯. 𝗔𝗺𝗮𝘇𝗼𝗻 𝗔𝗱 𝗣𝗼𝗿𝘁𝗮𝗹: The Amazon Ad Portal is a great place to start when you want to look at your PPC and DSP campaigns' performance. The platform provides basic advertising insights like Impressions, Clicks, CTR, Conversions, CVR, and more. 𝟰. 𝗛𝗲𝗹𝗶𝘂𝗺 𝟭𝟬: Helium 10 offers a wide range of both research tools and reporting tools, including keyword research, competitor analysis, and product research. It also has advanced analytics features as well as tools for optimizing product listings and marketing campaigns. Requires a subscription. 𝟱. 𝗝𝘂𝗻𝗴𝗹𝗲 𝗦𝗰𝗼𝘂𝘁: It specializes in product research and sales forecasting, and is a very good tool for finding product opportunities in a market. The software also has a convenient Chrome extension for quick analysis aside from the web application. Requires a subscription. 𝟲. 𝗦𝗲𝗹𝗹𝗲𝗿𝗔𝗽𝗽: SellerApp is another all-in-one Amazon analytics solution with a comprehensive set of tools for Amazon sellers and vendors. This is also a paid tool, so carefully consider its pricing plans. 𝟳. 𝗩𝗶𝗿𝗮𝗹 𝗟𝗮𝘂𝗻𝗰𝗵: This tool offers a wide range of reports depending on your business goals. It's noteworthy to mention that Viral Launch touts an especially powerful keyword research tool. Viral Launch also requires a subscription for access to its tools, so choose your pricing plan carefully. 𝟴. 𝗠𝗲𝗿𝗰𝗵𝗮𝗻𝘁𝗪𝗼𝗿𝗱𝘀: MerchantWords is another Amazon analytics solution featuring robust keyword and ASIN research tools, along with advanced features such as reverse ASIN keyword search, page 1 results comparison, and market research. As is usually the case, MerchantWords requires a subscription to access. Interested to learn more about what these tools can offer your Amazon business? Read here to learn more about the Amazon analytics tools you must use ➡ https://lnkd.in/g3ZDdv2u #amazonseller #amazonvendor #amazon1p #amazon3p #amazonfba #amazonfbm #amazonagency #amazonexpert #vasogroup

🔍 Understanding and mastering Amazon SEO is crucial to ensuring your products rank high in the product search results page. This means optimizing your listing content to better appeal to Amazon's A10 algorithm. 📊 So how exactly does A10 rank products? There are quite a few factors in play when it comes to the Amazon proprietary algorithm, and it's not like Amazon likes to share secrets. But we know that Amazon wants to make money off of both its consumers and sellers, so it will 𝗽𝗿𝗲𝗳𝗲𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝘁𝗵𝗮𝘁 𝗮𝗿𝗲 𝗺𝗼𝗿𝗲 𝗽𝗿𝗼𝗳𝗶𝘁𝗮𝗯𝗹𝗲. Once you understand this North star, you'll spot the influential factors when you go down the list of what to do to get a product eCommerce-ready. These include: 1️⃣ Keyword Relevance: The extent to which your product's keywords align with customer search queries. 2️⃣ Product Information: The quality and completeness of your product title, description, and bullet points. 3️⃣ Customer Reviews and Ratings: Positive feedback and high ratings can significantly improve your ranking. 4️⃣ Sales Velocity: The frequency and volume of your product sales. 5️⃣ Product Images: The quality, relevance, and consistency of your product images. 6️⃣ Pricing: Competitive pricing can attract more customers and boost sales. 7️⃣ Fulfillment Method: Using Amazon's fulfillment services like Fulfillment by Amazon (FBA) can enhance your product's visibility. From a content standpoint, what can you do? We've compiled 5 tactics to optimize your product content and position your products for a better ranking in SERPs. 1. Be strategic in your keyword research. Focus on high-volume and high-converting keywords, as well as long-tail keywords that can help you tap into niche audiences. 2. Include relevant keywords in your product titles. Keep your titles descriptive and short, and try to use exact matches of your customer's queries so your listing will rank higher. 3. Write compelling and persuasive long descriptions that will give customers the whole picture of the product. Try to incorporate long-tail keywords as well as other related keywords that might complement your product in a search query. 4. Communicate concisely with bullet points. Highlight the most important benefits and values first to take advantage of this content block's above-the-fold placement. 5. Don't ignore your visual content. Have high-quality, crisp product images that show off your product's features and design as accurately as possible. Want to read more about optimizing content for Amazon SEO? Read our complete Amazon SEO content guide here ➡ https://lnkd.in/gD3Bh76D #amazonseller #amazonvendor #amazon1p #amazon3p #amazonexpert #amazonagency #vasogroup

In addition to Amazon PPC, think of other channels that can drive external traffic to your Brand Store and your product listings. In the document below, we've outlined some effective channel combinations that will greatly benefit your existing Amazon business without competing with it for sales. 1. Website + Social Media With a dedicated branded website, you have your own playground to push bold creatives and visuals that Amazon’s Brand Store builder might not offer. In addition, social media makes it easy to promote your products in bite-sized content chunks. 2. Email Marketing + Social Media Send personalized offers and product recommendations to your subscribers to increase conversion rates for your items. In addition, social media can help with outreach and acquiring new subscribers to your newsletter. 3. Search Engine Marketing (SEM) + Social Media Paid ads paired with organic marketing efforts on social media is a common strategy that often pays off. Remember to incorporate relevant keywords into your social media content so your posts are more likely to show up on people's feeds. In addition to social media, add a visibility boost from paid ads. 4. Content Marketing + Social Media Use social media to promote your website or knowledge base. The extended reach of social media will drive more traffic to your website and help solidify your brand as a voice of authority in the category. 5. Influencer Marketing + Social Media Use an influencer's existing follower base to tap into new demographics that you previously have not targeted. The influencers can also direct their followers straight to your social media accounts, if you have any. Consider adapting some of these omni channel advertising combinations and experiment with different creatives and content that are suitable to each platform's audience. For a more detailed breakdown of these tactics and more information on implementing omni channel advertising alongside an Amazon business, read our article here ➡ https://lnkd.in/gXUNNA6r #amazon1p #amazon3p #amazonseller #amazonselling #amazonvendor #amazonexpert #amazonagency #vasogroup #omnichannel #omniadvertising #omnichanneladvertising

Today, let's talk about omni channel advertising. 1️⃣ What's omni channel advertising? 📲 It's a term used to describe advertising and marketing strategies that span multiple devices and platforms with one cohesive brand identity and brand messaging. 2️⃣ Why is omni channel advertising effective? 📢 The customer journey is more and more complex nowadays, fragmented across one's devices (such as mobile web, smart TV, laptops) and the platforms that they use (social media, banking apps, internet browsing apps). The main idea of omni channel advertising is to ensure the customer journey across all these different touchpoints remain smooth and frictionless, removing interruptions in the user's experience with the brand. 3️⃣ How does omni channel advertising benefit Amazon businesses? 🏪 If you have an Amazon business and especially an Amazon storefront, omni channel advertising can be very beneficial for driving traffic to your Brand Store and your products. Consider combinations such as social media and Amazon, website and Amazon, and email marketing and Amazon to reach upper-funnel audiences. If you're interested in building an omni channel advertising strategy for your Amazon business, read our article for a more comprehensive breakdown of effective tactics: https://lnkd.in/gXUNNA6r #amazonseller #amazonvendor #amazon1p #amazon3p #amazonagency #amazonexpert #vasogroup