Skai

"Helping brands grow." That's what our CEO Yoav Izhar-Prato scribbled on a coffee-shop napkin 18 years ago and it's been our True North ever since. It's what guided us to #ShopAble2024, where we were honored to be joined by the leading brands, agencies, and retailers as we shape the universe of commerce media together. For us, that means unlocking the full-funnel, omnichannel opportunity of retail media with a suite of new capabilities: 📺 Commerce Display & CTV Inventory Broaden your reach with strategic audience insights and advanced targeting across major platforms like Amazon Ads, Instacart, and Walmart Connect. 📲 Social Commerce Expansion Integrate campaigns seamlessly across social giants, including TikTok and Snap, powered by dynamic optimizations for personalized consumer engagement. 📈 Commerce Incrementality Hub Elevate your measurement game with configurable incrementality indicators, experiments, and actionable insights to boost ROI and market share. 🤖 Next-Generation Commerce Optimization Tailor your media strategies with AI-driven optimizations, aligning closely with your performance goals for unparalleled efficiency. 🔍 Executive Copilot via Skai Decision Pro Empower decision-making with Generative AI, offering a conversational experience to dive deep into your data for immediate, actionable insights. Thank you to all of our partners, customers, and friends who came out to help us help brands fulfill their true potential. Find out more: https://okt.to/XMulzY

It's no surprise that GenAI is set to be a hot ecommerce trend in 2025 🔥 But scroll through to see how we predict it will impact customer experiences. 👉 👉 👉 It's not the only trend we're forecasting... Discover more: https://okt.to/QapdTZ

When is 1 greater than 200? When you can visualize, optimize, and forecast media performance across hundreds of publishers and dozens of channels all in ONE dashboard. With so much at stake, you can't afford to waste time hunting through a forest of tabs to find out: 🤔 Which channels are performing best? 🤔 Are all of your planned campaigns live and spending? 🤔 How are your budgets pacing across channels? Instead, just log in to Skai's unified platform to track multi-channel and multi-retailer sales, CVR, NTB, ROAS, and more for retail media, paid search, social, display, and CTV. Ready to make faster, better decisions across your paid media? Your clients will thank you -- and so will your browser!

With Black Friday deals already available and Cyber Monday rapidly approaching, digital advertising spend has started its upward holiday climb 📈 Scroll to see our exclusive data and analysis on what's happening across the channels so far... 👉👉👉

The other day, someone likened 'doing' Retail media to explaining the rules of a complex board game to a group of new players. As a board game nerd, this hurts my heart. When I'm passionate about something, and KNOW that there is so much opportunity in the experience, I just want everyone to be as excited as me - and be able to visualize the result, like I do. Hot take - this isn't how it works in reality. Your passion doesn't just transfer to others simply because you read from the rule book. In my experience working brand-side and agency-side, it can feel like 90% of your time is spent explaining what has happened, and fighting for what needs to happen to stakeholders. This internal selling skill so often goes unrecognized. It's super hard to engage a group of new players... here are some tips from my own personal work (and gaming) experiences: 🎲 Know what has to be explained NOW versus, what can be learned along the way. --- Prioritization is a real exercise in restraint but will ensure the audience stays with you --- Keep it short and sweet - but make sure the details about how to win are clear 🎮 Give the players (or stakeholders) a sneak peak of what success could look like --- Be forward facing, not backwards facing --- Use examples, visuals, data --- Showcase a bit of the strategy, without giving too much detail - allow them to create their own inputs regarding how to get to the win 🕹️ Remember, when all the players are having fun (or feeling successful) everyone wins! --- Bring positivity, encourage feedback, and remember the goal isn't necessarily for you to WIN, but to get everyone to learn the game. --- Keep all the players in the loop and remind often of what comes next so that they don't feel like they missed something important If you focus on getting all the players to know the game the first time around, next time you play you can move faster, try new strategies and play for the win (or that tournament trophy that will fit nicely on your shelf and complete your nerd wall of fame)! 🏆

Incremental return on ad spend (iROAS) is a fundamental starting point for true retail media measurement 🏁 You can enhance the value of iROAS with a comprehensive approach. Find out more: https://okt.to/8q3b0E

From awareness to purchase, each stage of the customer journey is unique - and so are the ad formats that drive success at every step 👇 🔹 Awareness Capture attention with top-of-funnel formats that build brand visibility 🔹 Consideration Engage and educate your audience with mid-funnel formats that keep your brand top of mind 🔹 Conversion Drive purchases with bottom-of-funnel formats tailored to close the sale Discover how to make the most of them: https://okt.to/BzQcfw

Businesses are stepping up on data security, with teams asking tougher questions and ensuring technologies meet strict standards. InfoSum's Lauren Wetzel explores the shift towards prioritizing privacy and protection, and more in this #RetailMediaThursdays episode 👇 https://okt.to/hFiP3o

Here's what happened when Marketwake and Yamaha Motor Corporation, USA worked with us to make a splash using Amazon Ads' Sponsored TV: 🚤 55% boost in paid social CTR 🚤 58% increase in paid search CTR Dive into the full success story: https://okt.to/fqj5bw

Explore the third wave of digital advertising in this #RetailMediaThursdays episode featuring Walmart Connect's Shefali Singla! Hear how Walmart Connect combines digital precision with a massive reach, setting the gold standard in retail media plus: 🛍️ Explore Walmart's unmatched data and its high-impact ads that drive results: 75% of shoppers buy in-store after seeing ads online. 🛒 Learn how closed-loop measurement attributes sales across the customer journey. 🛍️ Hear why advertisers should be challenged to think beyond ROAS, focusing on incrementality, new-to-brand customers, and brand lift. 🛒 Exciting updates: granular display reporting and cross-channel insights are coming soon! Don’t miss the full episode: https://okt.to/0MBXTN