Walmart Connect

Thank you Cameron Yoder and Teikametrics for having Shefali Singla on your Human in the Loop podcast last Wednesday, 10/30. Listen to the episode to learn more about how Walmart Connect is helping brands optimize their ad spend. https://lnkd.in/eintz3U9

Tune in to hear Ryan talk about Walmart Connect's journey and how we're helping brands reach audiences at scale in meaningful and accountable ways.

Retail media is increasingly impacting the full customer journey, and measurement is evolving to better understand its value. On stage at the #ANAMasters this month, Walmart Connect and The Hershey Company unpacked how a new approach to measurement helped optimize their media mix at Walmart and increase their return on investment. Watch this video for some panel highlights. Ryan Mayward Bhanu Bhardwaj Vinny Rinaldi Carolina Rodriguez Kyle Shank

With the holidays around the corner, we're helping Walmart Marketplace Sellers understand key customer shopping trends so they can build advertising strategies that help drive customer connections wherever they are in the shopping journey. Read our 2024 Holiday Insights Guide to learn more: https://lnkd.in/eaK3Zu-5

"We had to build a strategy that can deliver value for our customers. That's what it's really about. It has to be customer centric and it has to give them choice." Listen to our GM & SVP Rich Lehrfeld on Walmart’s journey into retail media, Walmart Connect’s first five years, and how we evolved to become a retail media leader. Available now on The Digiday Podcast 🎧: https://lnkd.in/e_n6s6sn

This week at #ANAMasters, we were joined on stage by The Hershey Company to discuss how we partnered on a fresh approach to retail media measurement. Here are some panel highlights: 🔆 "We've brought measurement into these discussions to help us find useful ways forward so that we can continue to grow and bring this into a holistic plan, a holistic activation and holistic measurement," Kyle Shank on how measurement created cohesion. 🔆 "It's allowing us to diversify and think through what our investment strategy looks like in the future," Vinny Rinaldi on the value of rethinking retail media measurement. 🔆 "It’s beyond just media. It's let's go after a business objective and let's work together on how to make it happen," Carolina Rodriguez on the power of our partnership. Ryan Mayward Bhanu Bhardwaj

The Walmart Connect Academy Ad Certification program is celebrating one year as an educational resource for partners, suppliers and sellers. Learn how we're helping them drive meaningful results. Get certified today! https://lnkd.in/euSuH3xD

Heading to the #ANAMasters this week? Walmart Connect and The Hershey Company will be discussing how we partnered on a new approach to measurement to meaningfully validate retail media investments throughout the funnel. Watch the in-person panel tomorrow in Gatlin A1. Ryan Mayward Bhanu Bhardwaj Vinny Rinaldi Carolina Rodriguez Kyle Shank https://lnkd.in/e4XjmEpD

During last year's football season, Kraft Heinz scored big with a Walmart Connect omnichannel seasonal campaign, boosting awareness of brands associated with tailgating. Learn how the campaign helped them reach new buyers and grow market share: https://lnkd.in/eFMfZ_mU

Who's at Groceryshop this week? Drop by the Walmart Connect lounge to grab a treat, get some coffee or check your email. Meet with a member of our team to learn how our omnichannel #retailmedia solutions can help your business grow at Walmart.