Teikametrics

📢 Webinar Alert: Maximize Profits with AI-Driven Dynamic Pricing! 💰 🚀 Join Chad Rubin and Cameron Yoder on October 22 at 2 PM ET as they explore the future of pricing on Amazon! They'll dive into the strategies you need to stay ahead in an ever-changing eCommerce landscape. What you'll learn: 💡 The power of a strong pricing strategy 🤔 Dynamic pricing vs. static models: What's better? 📈 How to balance profitability and growth 🔮 Future trends: The rise of AI in eCommerce pricing This is your chance to gain actionable insights and boost your Amazon business. Don’t miss it! ⏳ Register now: https://lnkd.in/gN3UE-26 #eCommerce #DynamicPricing #AI #AmazonSellers #Webinar #GrowthHacks

🚨 BFCM 2023 Insights for Sellers 🚨 With Black Friday & Cyber Monday around the corner, looking back at last year’s trends can give you a strategic edge for 2024. Here’s a quick snapshot of what we learned from BFCM 2023—and how you can apply these takeaways to win this year. ✨ Top Performing Categories • Grocery & Gourmet Food • Home & Kitchen • Clothing, Shoes & Jewelry 🔑 These categories saw huge interest, making them perfect targets for holiday promos in 2024 📈 Ad Spend and CPC Spikes • Ad spend increased by 76% on Black Friday & 65% on Cyber Monday. • CPCs jumped 15-18%, highlighting intense competition. Budget adjustments are a must to keep ads visible during peak times. 💰 RoAS Insights • RoAS dipped by around 8-10% due to higher ad costs but still drove strong returns for those tracking performance closely. 🗝️ Key Takeaways for 2024 • Extended Bidding Strategy: Boost budgets around BFCM, not just on peak days. • Prepare for Higher CPC: Ensure budget can handle the increase to maintain visibility. • Focus on Winning Categories: Optimize promotions for top-demand categories like Food, Home, and Fashion. #bfcm #ecommerce #amazon #walmart

UGC (User Generated Content) needs to be on your to-do list for 2025. This new age of content isn't going anywhere. UGC is the future (and present). It's part of this new wave of ecommerce brands that are growing with content at the forefront of their focus. Learn how to properly create and leverage UGC, and you'll be set up for success in 2025. Listen to the full episode here: https://lnkd.in/g5B-HG42

Our platform is constantly changing and evolving. To learn about how Teikametrics' platform can revolutionize your selling strategy, check out our website: https://lnkd.in/eQwQumc And as always, keep an eye out for more content!

At Amazon Accelerate this year, our very own Cameron Yoder interviewed a series of experts from Amazon - this newest episode of Human in the Loop is the very first release from that series of interviews! In this episode, Cameron dives into Amazon’s powerful A+ content and the role of generative AI in transforming how brands present their products with Lauren Coury of Amazon. In this episode, you'll learn: • How A+ content boosts sales and customer engagement 📈 • The exciting potential of AI to streamline content creation 🧠💻 • How Amazon is growing and expanding to meet seller and buyer needs If you’re a brand looking to enhance your Amazon presence, this episode is a must-listen. Tune in to learn best practices and future trends in e-commerce content creation. Listen to the full episode now: https://lnkd.in/gjcYGBYf #GenerativeAI #AmazonSellers #Ecommerce Amazon Amazon Ads

Bringing Amazon Search and DSP under one roof can elevate your ad strategy by optimizing every stage of the buyer’s journey—from awareness to loyalty. Here’s why it matters and how to make it work: 📈 Why Combine Search and DSP? Integrating Amazon Search and DSP helps: • 📊 Streamline ad management and budget allocation • 🔄 Shift resources quickly to top-performing strategies • 🚀 Drive holistic growth across the funnel 🎯 Key Full-Funnel Stages 1️⃣ Awareness & Discovery – Build brand awareness with DSP’s lifestyle and out-of-aisle targeting 2️⃣ Consideration – Keep interested audiences engaged with in-market and remarketing ads 3️⃣ Purchase – Close the sale with retargeting and brand-specific keywords 4️⃣ Loyalty – Encourage repeat purchases and boost brand loyalty Combining Search and DSP empowers you to adapt quickly and maximize ad efficiency. For a full breakdown on Search and DSP strategy, read our blog post here: https://hubs.ly/Q02WPj_S0 #AmazonAdvertising #Ecommerce #FullFunnelMarketing

🌟 Innovating Through Meaningful Agency Partnerships 🌟 Working with forward-thinking agency partners who embrace technology to unlock brand value is what drives us at Teikametrics. Recently, one of our partners shared how they’re using our Flywheel platform to achieve up to 90% savings on ad spend by optimizing in real time. This isn’t just about reducing costs—it’s about maximizing every dollar invested in ads, creating lasting impact for brands. At Teikametrics, we’re dedicated to building adaptive technology that helps brands capture opportunities others miss. Together with partners like Ali S. and Zamir C. Cajee (This Way Up), we’re setting new standards in marketplace optimization. Thank you for inspiring us to keep innovating! https://lnkd.in/gyBb9Mzp Jason Magee

Walmart’s October Deals event was a huge opportunity for early holiday season boosts. Here’s what we found from an ad performance perspective: 📊 Ad Spend Surge: Sellers increased ad spend by 23% during the event, with ad spending peaking at +26% on October 8th. CPCs also climbed 7%, showing intense competition for prime placements. 💸 RoAS Highlights: Despite higher ad costs, RoAS shot up by 20%—peaking with a 30% boost on October 8th. Investing early in promotional periods paid off in big ways. 🏠 Top Categories: Home led with 37.8% of ad sales, followed by Electronics (20.2%) and Patio & Garden (9.9%). Key takeaway? Home-focused sellers should be ready for future events. Get the full breakdown and optimize your strategy for the holidays here ➡️ https://hubs.ly/Q02W87hv0 #walmart #ecommerce

Join our very own Ben Rey and Cameron Yoder as they dive deep into the Amazon Q3 Earnings Call! Some really interesting topics in this one, including overall performance increase of around 11% YoY in Q3. Exciting things happening at Amazon - check out the full episode, only on Human in the Loop: https://lnkd.in/gBDubnRv

🚀 New eBook Alert: A Comprehensive Playbook for Enterprise Brands Scaling on Walmart Ready to unlock Walmart’s vast potential? This eBook, based on insights from industry experts Alasdair McLean-Foreman and Alicia Marshia, is a must-have for enterprise brands aiming to grow on the Walmart Marketplace and maximize Walmart Connect’s advertising solutions. Inside, you’ll discover: 📈 Why Walmart’s Retail Media Network is essential for growth 🎯 Key advertising solutions and targeting tactics that drive impact 🤖 How predictive AI can deliver profitable outcomes and incremental revenue Perfect for brands looking to diversify and expand with Walmart’s data-driven and omnichannel strategies. Grab your guide today and start scaling! #eCommerce #Walmart #RetailMedia #enterprise #Marketing