Daedal

Does speed matter in Quick Commerce? Well, as the name suggests, it is a consideration in the offering for sure; we have long argued that speed alone is not sufficient to make the offering interesting to enough shoppers to make it viable. And Swiggy's switch to a focus on range and pricing exemplifies this point well. Working shopper back is the way to win in ay retail channel: it's about answering all relevant shopper needs to win. How shopper centric is your thinking? If it's a bit too fast and loose please get in touch. #quickcommerce #shopperengagement #swiggy #ecommerce #productrange https://lnkd.in/eKuSJK5a

Immersive retail Christmas experience from Amazon anyone? Better head to Milan! It's great to see that the world's largest online retailer appreciates the importance of offline in the shopping mix; too many brands still think of online and offline as separate routes to market in our experience. To win you absolutely need to have an omnichannel plan so talk to us right now about making this a reality in your business. #amazon #omnichannel #milan #retailexperience #shopperengagement https://lnkd.in/esWXJeih

What next for Amazon and Quick Comm? Well in Germany at least it's a partnership with a tech provider for grocery delivery which is newsworthy, although given Amazon's heritage in AWS it's a realistic possibility that this is a short term fix whilst the eCom behemoth builds its own capability. But the deal does make a salient point: partnerships in eCommerce are the way to grow! We have deep and broad experience of bring CPG brands and retailers together in Joint Value Creation projects where both parties benefit - the retailer typically gets guaranteed investment and brands gets new guaranteed category growing activations. So if you'd like to know more about making this kind of partnership work for you then please get in touch! #amazon #partnerships #knuspr #jointvaluecreation #ecommerce #activation #investment https://lnkd.in/e_7zryBt

Should my brand launch Direct To Consumer? Many CPGs have a shotgun mentality to eCommerce: they try a bit of everything and hope that some of what they do will hit the target. And nowhere is this a more inefficient approach than for those brands that have ended up selling direct in the mistaken belief that it will transform their online prospects overnight! Not every route to market is right for every brand online: the reality is that most CPGs still have significant headroom in eGrocery and should deliver against this first before being distacted by the complexitites of trying to win elsewhere. We have helped many brands with simple prioritisation exercises and sensible strategies that have resulted in efficient online sales growth. If you'd like some help to understand where to focus your efforts then please get in touch! #dtc #grocery #prioritisaiton #bricksandclicks #ecommerce https://lnkd.in/eyPVFrzQ

Bit of virtual Christmas shopping anyone? Not a new concept but new for Amazon; combining the best of the online and offline shopping experiences (if done well) is the best way to engage and win shoppers for your brand. How good is your omnichannel thinking? If it's ready for a festive makeover then please get in touch. #virtualstore #online #offline #ecommerce #amazon #omnichannel #shopperengagement https://lnkd.in/er7CY-bv?

How can AI improve the Shopper (Customer) Experience in eCommerce? A good summary of points from Bain here, many of which are already evidenced in eCom and helping inform shoppers (eg by summarising reviews). The reality is that the best Shopper Experience involves some good human input too! clearly understanding needs; setting clear objectives; embedding shopper plans in the wider business; building capability - all that good stuff. Whilst we might not be as clever as some AI, we do help many brands with the human shopper stuff so if you have any questions about how to make your brand's SX as good as possible please get in touch! #AI #SX #engagement #capabilitybuilding #reviews https://lnkd.in/eanwVN5X

Is Social Commerce right for my brand? With stellar growth and vast audience targeting capabilities, many CPGs are tempted to flog their wares on platforms such as Tik Tok. However, the reality is that most of these brands could have a much bigger, quicker impact by focusing on quick wins in multichannel retailers. Focusing on Social Commerce at the wrong time can be an unhealthy distraction and even be counterproductive. So talk to us today for an appraisal of all the eCommerce opportunities your business has and where you should focus first! #tiktok #socialcommerce #bricksandclicks #cpg #ecommerce https://lnkd.in/eiyTq65X

How do you know if your Amazon ads are working? Some neat new attributes here that will help answer that question on one level (ie the nitty gritty data level!); many brands need to move right back upstream first and be crystal clear on the 'why' before trying to understand success. Why should your brand invest in Amazon or other Retail Media options? If you can't clearly answer that question in a way that EVERYONE in your business understands, then please drop us a line. #amazon #attributes #roi #startwiththewhy #retailmedia https://lnkd.in/eDxGYgVa?

How important is shopper loyalty data? Answer: very! HOWEVER it's not the be all and end all. For sure precision 1P or 2P data is really helpful in building up efficiencies in areas like media planning; most brands however can still do A LOT to improve their online shopper understanding and execution without bearing the cost of loyalty data, and many more really aren't set up properly to make the most of the data they buy in. A useful exercise we often run for clients is Shopper Journey Mapping, which is a great way to maximise the value of all the shopper data in your business and discover new insight, and it's a great cost effective place to start before jumping in to loyalty big time. If you'd like to understand how this would work for your CPG brand then please get in touch! #shopperloyalty #dontstartwiththetech #data #insight #ecommerce https://lnkd.in/eKz4fGTc

'Imitation is the sincerest form of flattery'. Makes complete sense that Amazon are launching a Temu like marketplace for Chinese vendors with a focus on the shopper experience as the key point of difference; time will tell if it will have a Tik Tok like impact! There is a lot that can be learnt from looking at best practice across categories and markets in CPG eCommerce, and at Daedal we are very clear on what good looks like from many angles! So talk to us today to see what you can learn from what others have probably done before you! #amazon #temu #bestpracticesharing #ecommerce #oscarwilde https://lnkd.in/e5evgYHt