About
LARGE & LEADING RETAILERS
I'm an advisor and consultant for leading online grocery…
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Articles by Viv
Contributions
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What do you do if your e-commerce team is spread across different time zones?
One startup I worked in had an office in Israel. The business effectively ran 6 days a week. I'd get a load of work done quietly on Sunday, email it over to the Israel office and I'd come in Monday and it was all done on Sunday.
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How can you align your data visualizations with consulting goals?
I know when a visualisation can be improved any time the audience asks a question about the visualisation, rather than the impact of the story we are aiming to tell on the slide. 'What's the time frame?', 'What's the Y axis?', etc, all means the slide was not clear enough. If all the Qs are about the impact of the visualisation on the business, you know the data visualisation is clear.
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What are the best ways to ensure success in your first year of Executive Management?
1. Read ‘The First 90 Days’. 2. Make sure the board, the directors and the leadership team know what the strategy is and are all aligned. 3. Make time to ask people in every department at every level to honestly tell you what needs fixing 4. Don’t be a douche.
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What are some ways to incentivize customers to choose sustainable options when shopping online?
For grocery e-commerce, the sweet spot for sustainability is offering or promoting 'plant based'. It's been a huge consumer-driven trend that ticks boxes for healthy eating and sustainability. It's a way of doing good without consumers needing to prioritise the planet over other aspects of grocery shopping. One more plant based meal a week reduces the Co2, water and land impact of meat (and yes, I know those sugar snap peas are grown in Kenya, but it's a start).
Activity
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I love the LEGO Group's category expansion into Lego being for adults too. Such a cool category development that has slowly evolved over many years…
I love the LEGO Group's category expansion into Lego being for adults too. Such a cool category development that has slowly evolved over many years…
Shared by Viv Craske
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In Episode 6 of the Retail Media Therapy podcast, Viv Craske and myself talked about 3 topics in our 15 minutes podcast. And we talked about Amazon…
In Episode 6 of the Retail Media Therapy podcast, Viv Craske and myself talked about 3 topics in our 15 minutes podcast. And we talked about Amazon…
Liked by Viv Craske
Experience
Education
Projects
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Super Future Food podcast
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About the show:
Super Future Food meets the scientists, foodies and Silicon Valley superheroes to discuss how we’ll be eating, cooking and thinking about food in the near future… and at the same time tackle some of the world’s biggest challenges - Global warming, food security, animal welfare – three of big issues that FoodTech entrepreneurs are solving before lunch.From Amazon and the Uberficiation of food, to lab-grown meatballs, to farming food on Mars, to meat-free burgers that bleed…
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Surviving Digital Disruption book
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The 7-Step Digital Marketing Strategy To Futureproof Your Brand On The High Street And Online
Amazon. Netflix. ASOS. Deliveroo. Technology is dividing the world into those companies that are innovating and those which are being disrupted. Fail to innovate fast enough and – like Blockbuster, Woolworths and BHS – it’s unlikely your brand will still be thriving on the High Street or online in five years. This book provides strategies and a roadmap that shows retailers and packaged food…The 7-Step Digital Marketing Strategy To Futureproof Your Brand On The High Street And Online
Amazon. Netflix. ASOS. Deliveroo. Technology is dividing the world into those companies that are innovating and those which are being disrupted. Fail to innovate fast enough and – like Blockbuster, Woolworths and BHS – it’s unlikely your brand will still be thriving on the High Street or online in five years. This book provides strategies and a roadmap that shows retailers and packaged food brands how to survive digital disruption.
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