Katana Williams

Breaking Through on TikTok: A Game-Changer for CPG Brands! Did you know that 57% of users say they discover new brands and products on TikTok? As a DTC retail partner to CPG brands, we at Yaroo Co understand the importance of breaking through the noise and reaching new customers. That's why we help our clients establish and scale profitably on marketplaces like TikTok Shop. With TikTok's new discovery and search features, brands can now reach users at every stage of their shopping journey. From awareness to conversion, we can help you maximize your brand's potential on TikTok. Read the full article to learn more about how brands are breaking through on TikTok: https://lnkd.in/g6ArSfZk Let's help your brand shine on TikTok! Contact us to learn more about our services. #TikTokForBusiness #CPG Brands #DTCRetail #EcommerceGrowth #TikTokShop #SocialCommerce #YarooCo

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Explore the latest consumer trends with Yelp's Consumer Trend Report! Dive into emerging drink trends, from vibrant matcha concoctions to the trending Sleepy Girl Mocktails on TikTok. Watch the full video of our FI News Review - https://lnkd.in/eWJdHKfF #ConsumerTrends #Yelpt #WomenOwned #BeverageInnovation #TrendingDrinks

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Want to dive deep into Retail Media Insights with our Q2 ‘24 Digital Marketing Index Report? You’re only a click away. Who were the top Retail Media Retailers, by impressions, in the US in Q2? Walmart ran away from the competition with 11.7B US impressions, more than twice the amount of Target at number 2. However, The Home Depot made a push into the 3rd spot this quarter. And check out more insights on Home and Garden Shopping, top brands in the Retail Media space, co-branded partnerships and much more:  Get your copy here: https://bit.ly/4fCBf7W #DigitalAdvertising Insights #AppInsights #CompetitiveInsights #RetailMediaNetworks #RetailMediaInsights

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Is social commerce an opportunity for your brand? It depends on the product category. For some (eg beauty in CPG) this is definitely worth exploring; for the vast majority of CPGs there are many more opportunities out there that you should close down first (eg B2B). If you're unsure which subchannels are best for your brand then please get in touch and we'll walk you through a prioritisation exercise. #socialcommerce #cpg #ecommerce #subchannel #prioritisation https://lnkd.in/er7mqK94

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🚀 New Insights in Retail Media for 2024! 🚀 Exciting new research from Quartile’s 2024 Retail Media Pulse Report reveals some key trends for marketers to watch. With over 75% of marketers reporting high satisfaction, it's clear that Amazon ads and Google Ads continue to dominate when it comes to ROI. 📈 As brands look ahead to Q4 and 2025, the report highlights the importance of a multi-channel strategy, with an emphasis on AI-driven innovation and real-time targeting to stay competitive. 🌐 At eTail Advisors, we’re always on the lookout for insights that can help our partners thrive. If you’re looking to refine your retail media strategies, this is definitely worth a read. https://lnkd.in/ey_7kPYq Let’s connect and discuss how your brand can stay ahead in this evolving landscape! 📊💡 #RetailMedia #AmazonAds #GoogleAds #eCommerceGrowth #AI #MarketingStrategy #eTailAdvisors

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Join us today at 1pm ET to hear insights on how to approach Retail Media to drive more efficient and effective marketing for brands. The proliferation of networks and a lack of clarity around metrics and ROI mean that navigating retail media can be a struggle. The way forward for brands is to build outstanding customer experiences and effectively engage shoppers through retail media networks. #RetailMedia #CPGBrands #Learning #Marketing

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New NielsenIQ (NIQ) report reveals TikTok Shop's influence on consumer shopping behavior, offering insights for brands to engage and drive sales on the platform. Read the Latest full News - https://lnkd.in/dSp5PK5T #MarTech #MarTechedge #TikTokShop #NIQ #Ecommerce #ConsumerBehavior #SocialCommerce #DigitalMarketing #BrandEngagement #TikTokInfluence #OmnichannelShopping #MarketTrends

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Dive into our comprehensive guide, where we unravel the secrets of exceptional social media customer service. This isn't your average walk-through – it's a treasure trove of advanced tactics and innovative strategies explicitly tailored for the dynamic world of retail and CPG brands.

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Dive into our comprehensive guide, where we unravel the secrets of exceptional social media customer service. This isn't your average walk-through – it's a treasure trove of advanced tactics and innovative strategies explicitly tailored for the dynamic world of retail and CPG brands.

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Let's get back to basics. For CPG brands in particular, brand advocacy efforts focused on UGC can help breakthrough in crowded categories and organically amplify your messaging to reach mass audiences. It can also personify your brand in new, relevant, and authentic ways to create buzz and elevate consideration from target audiences. https://bit.ly/3BCPjPv #cpg #cpgmarketing #retail #ugc

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Higher event volumes + increased matches + more attributed conversions? Yes please! Learn how a Fortune 500 grocery retailer used MetaRouter to improve their Pinterest CAPI and achieve the following results: +97% increase in event volume +80% match volume +22% increase in attributed conversions Hear from our very own Jason Richey, Solutions Architect, about this customer's success: https://hubs.li/Q02BH2Ql0 #CustomerAppreciationMonth #CustomerSuccess #Innovation #CustomerData #DataManagement #CAPI #Attribution #ConversionTracking

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Amsive’s 📈 Ruben Quinones and Conduit Brand’s Matt Poli share essential tips on optimizing Amazon product detail pages—from keyword strategy to authentic reviews and mobile-friendly visuals. Discover how to create a PDP that stands out and converts! #AmsiveInsights #Amazon #DigitalMarketing

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How do influencers impact Amazon sales? We surveyed over 1,200 U.S. consumers and found that 63% of weekly Amazon shoppers are likely to search social media before making a purchase. 📊 Discover the full data in our latest IZEA Insights report: Influencers & Amazon. https://izea.me/4cZDHUR

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It’s wild how many #retail #media campaigns are still evaluated with vanity metrics. If your campaign goals aren’t aligning with your results, or if you’re not optimizing strategically, you’re missing the mark. Want real results? 🔥 Read the full blog post [🔗 in comments].

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1,900 ad assets later, here are the top food and beverage advertising trends👇 Full post can be found on blog.dicer.ai

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