Want to dive deep into Retail Media Insights with our Q2 ‘24 Digital Marketing Index Report? You’re only a click away. Who were the top Retail Media Retailers, by impressions, in the US in Q2? Walmart ran away from the competition with 11.7B US impressions, more than twice the amount of Target at number 2. However, The Home Depot made a push into the 3rd spot this quarter. And check out more insights on Home and Garden Shopping, top brands in the Retail Media space, co-branded partnerships and much more: Get your copy here: https://bit.ly/4fCBf7W #DigitalAdvertising Insights #AppInsights #CompetitiveInsights #RetailMediaNetworks #RetailMediaInsights
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Heading to Path to Purchase Institute's Retail Media Summit in Chicago? Don't miss this session featuring Mars United Commerce's Julia Miller to hear why contextual commerce is a key alternative strategy that marketers should consider as third-party cookie deprecation continues. Learn more and sign up to meet with the team here: https://lnkd.in/gjP2PtGT #P2PIRetailMediaSummit2024 #contextualcommerce #ecommerce
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Heading to Path to Purchase Institute's Retail Media Summit in Chicago? Don't miss this session featuring Mars United Commerce's Julia Miller to hear why contextual commerce is a key alternative strategy that marketers should consider as third-party cookie deprecation continues. Learn more and sign up to meet with the team here: https://lnkd.in/eaVBdR3U #P2PIRetailMediaSummit2024 #contextualcommerce #ecommerce
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Heading to Path to Purchase Institute's Retail Media Summit in Chicago? Don't miss this session featuring Mars United Commerce's Julia Miller to hear why contextual commerce is a key alternative strategy that marketers should consider as third-party cookie deprecation continues. Sign up here: https://lnkd.in/grbxjSkv #P2PIRetailMediaSummit2024 #contextualcommerce #ecommerce
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Senior Commerce Media Director, Results-Driven Connected Commerce Leader with 24+years’ experience in Omni-Channel, Digital, Retail Media, Consumer, Experiential and Shopper Marketing
Heading to Path to Purchase Institute's Retail Media Summit in Chicago? Don't miss this session featuring Mars United Commerce's Julia Miller to hear why contextual commerce is a key alternative strategy that marketers should consider as third-party cookie deprecation continues. Learn more and sign up to meet with the team here: https://lnkd.in/gmt5VW-X #P2PIRetailMediaSummit2024 #contextualcommerce #ecommerce
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Unified Commerce Leader* Exec Coach* Omni-Channel Marketing Expert * Empowers Commercial Excellence*
You know RDM (retail digital media) and you know RGM (revenue growth management), but have you ever thought of how the 2 disciplines need to work together? CPGs can win by enhancing their Total Customer Investment model to a Total Commercial Investment Model. At TPG, I have become best friends with Don Baker and John Wildman for this reason. Check out the link here and at TPG's linkedin page for more content in this area. #retaildigitalmedia #totalcommercialinvestment
Retail Media is growing. Are you positioned to grow with it? Retail Digital Media asks are not going to stop coming. The channel is projected to overtake TV by 2028 in terms of revenue, and the retail media market is projected to make-up half of a retailer’s profits by 2030. In this segment, Liz Mayer talks about how the channel is creating confusion for CPGs as they determine how to measure the impact, how to plan the dollars and activations so they drive profitable growth, and how to evolve the organizational processes, tools, acumen and partnerships to drive efficient and effective strategies. At the Partnering Group, we specialize in driving Retail Digital Media and Shopper Marketing approaches that up-level people and program performance. Contact us today: [email protected] Visit our website➡️https://lnkd.in/d8kW24Wk https://lnkd.in/gpZhks4x #RetailDigitalMedia #ShopperMarketing #UnifiedCommerce
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Retail media spending in the US is accelerating—growing nine times faster than traditional point-of-sale shopper marketing. For brands, this means strategic shifts, as more than half of the retail media budget is incremental rather than reallocated. Explore how retail media networks can refine their strategies to capitalize on this growth. https://atbain.co/3ZeAcVX
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Retail media spending in the US is accelerating—growing nine times faster than traditional point-of-sale shopper marketing. For brands, this means strategic shifts, as more than half of the retail media budget is incremental rather than reallocated. Explore how retail media networks can refine their strategies to capitalize on this growth. https://atbain.co/4erEo8P
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Senior Partner at Bain & Company - Leads Bain Retail and Consumer Practice in South California
Retail media spending in the US is accelerating—growing nine times faster than traditional point-of-sale shopper marketing. For brands, this means strategic shifts, as more than half of the retail media budget is incremental rather than reallocated. Explore how retail media networks can refine their strategies to capitalize on this growth. https://atbain.co/3YUc2P1
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RGM is not just about Gross to Net management. Digital Media Investment is changing the customer negotiation. If your RGM team isn't driving Digital Media considerations into the customer business planning conversation, then you are missing the boat. Listen as Liz explains. And contact me if you want to know more about what we can do to help you!
Retail Media is growing. Are you positioned to grow with it? Retail Digital Media asks are not going to stop coming. The channel is projected to overtake TV by 2028 in terms of revenue, and the retail media market is projected to make-up half of a retailer’s profits by 2030. In this segment, Liz Mayer talks about how the channel is creating confusion for CPGs as they determine how to measure the impact, how to plan the dollars and activations so they drive profitable growth, and how to evolve the organizational processes, tools, acumen and partnerships to drive efficient and effective strategies. At the Partnering Group, we specialize in driving Retail Digital Media and Shopper Marketing approaches that up-level people and program performance. Contact us today: [email protected] Visit our website➡️https://lnkd.in/d8kW24Wk https://lnkd.in/gpZhks4x #RetailDigitalMedia #ShopperMarketing #UnifiedCommerce
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Retail media spending in the US is accelerating—growing nine times faster than traditional point-of-sale shopper marketing. For brands, this means strategic shifts, as more than half of the retail media budget is incremental rather than reallocated. Explore how retail media networks can refine their strategies to capitalize on this growth. https://atbain.co/40PZiLN
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