Don Baker

The demand for functional beverages is on the rise as consumers adjust to work, school, and busier schedules. @[Circana](null)’s Future of™ Morning can help you understand the roles different food and beverages play in the morning to meet the shifting needs of consumers. Learn more today! https://bit.ly/4eKJ1vs

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The tortilla and flatbread market might seem deflated due to inflation, but #Circana data reveals a different story. I had the opportunity to speak with Food Business News about what’s driving notable growth in tortilla sales, including consumer preference for healthier options and new innovations.   Read “Taking Flatbreads And Tortillas To The Next Level” to learn more: https://lnkd.in/gyc25pKC

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The demand for functional beverages is on the rise as consumers adjust to work, school, and busier schedules. @[Circana](null)’s Future of™ Morning can help you understand the roles different food and beverages play in the morning to meet the shifting needs of consumers. Learn more today! https://bit.ly/4eKJ1vs

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What does it take to win in #CPG? Circana’s CPG Growth Leaders report measures the omnichannel performance of more than 600 consumer packaged goods companies with sales greater than $100 million. 🚀 Get a copy of the 2023 U.S. CPG Growth Leaders report here 👉https://lnkd.in/g4BBBMfE

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Wondering what is happening in Food Service in convenience retail? #NACS and #NIQ have recently discussed these trends at our latest conference as NIQ rolls out the first POS based Food Service market measurement for convenience in the US. Link below to read the highlights. #NIQandGfK #TheFullView #MovingMeasurementForward #NIQ #GFK #nielseniq #retailanalytics #retailinsights #cpg #cpgindustry #retail #groceryretail #convenience #beverageindustry #quickcommerce #collaboration #future #business #manufacturing #collaboration #connectedcollaboration #media #investments #onlineadvertising #sales #retail #growth #grocery #retailing #technology #sustainability #techanddurables #generalmerch #computing #electronics #devices #IoT #PrivateLabel #ownedBrands #telco #AI #GenAI #AskArthur #Leading #DesignTheFuture #LeadingNotFollowing #NeverGiveUp

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At 3 Tier Beverages, we use BDI (Brand Development Index) 📊 and CDI (Category Development Index) 🛒 to help beverage brands focus on the markets that matter most. BDI 📈 shows where your brand is strongest compared to your overall performance. CDI 🌎 reveals how well the category is doing in specific markets. Here’s why it matters: High BDI + High CDI 🎉: You’re winning in a strong market—keep the momentum going! Low BDI + High CDI 🔍: A sign of untapped opportunities in high-demand markets. These insights power #smarter strategies, helping you #grow where it counts. Let’s find your next big #win! 🍻 🌱📚 Come Learn and Grow with Us! 🚀🌟

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Consumers are seeking value in today's economic climate, impacting CPG brands across the board. Recent earnings reveal a shift in consumer spending as Hershey, Molson Coors, PepsiCo and Nestlé face challenges due to budget-conscious choices: 🍫 Hershey: A 1.4% sales drop in Q3 as consumers opt for value, impacting convenience and drug store visits in favor of club and dollar stores. 🍺 Molson Coors: 7.8% decline in Q3 net sales, attributing this to macroeconomic pressures that shifted consumer preferences, especially in beer. For space planners, this trend underscores the need to strategically adjust shelf space, highlight value options and potentially prioritize private labels or budget-friendly alternatives to meet evolving consumer demands. https://bit.ly/3YSLz4c #RetailTrends #ConsumerBehavior #SpacePlanning 

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The newest Growth Insights podcast from Circana explores consumer escapism trends and how manufacturers and retailers can provide positive experiences through nostalgia, inspiration, and self-care. Listen here: https://bit.ly/3xQdgBd

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Older consumers are leading the charge in buying private label store brands. Grocery Dive, June 2024, reports that 88% of shoppers 55+ say “private label provides a good value,” versus 75% of those 18-34. Grasping these insights into consumer perceptions can highlight competitive threats and growth opportunities. Focus on product availability, shopability, quality, differentiation, and price value to gain a competitive edge. Is this a knowledge gap for your team? Reach out to the SIVO, Inc. team at [email protected] for a custom learning plan. #privatelabel #competitiveadvantage #consumerinsights #shopperinsights #marketresearch #pricevalue

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The latest Circana retail data is here! Consumers pulled back on discretionary purchases ahead of anticipated deals, shifting the timing of spending, but not boosting overall retail revenue at the kickoff of the holiday shopping season. See how September retail sales performance shook out and the holiday indicators that are taking shape.

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Obesity drugs, private-label foods and shifting social patterns are disrupting America’s food landscape. What the Future:Food lays out how stakeholders from food makers to packaging companies to appliance makers can thrive in these changes. https://lnkd.in/eex2J2nU

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Even well-known, iconic brands can fall victim to resting on their laurels. This article is an interesting read - and a good reminder that all businesses need to continually evaluate trends, their competition and their consumers. If you are relying on things you've always done, this article will remind you that those same things may be out of date. #businessintelligence #marketresearch #curiosityworks

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Obesity drugs, private-label foods and shifting social patterns are disrupting America’s food landscape. What the Future:Food lays out how stakeholders from food makers to packaging companies to appliance makers can thrive in these changes. https://lnkd.in/gqEKJByE

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The intersection of convenience and value. This article from Food Business News on a recent FMI study talks about how inflationary concerns have eased in the supermarket aisle as shoppers seek convenient meal solutions with an eye towards value. Important findings when you consider that the supermarket aisle is the last three feet of the marketing mix.

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𝗕𝗮𝗰𝗸 𝘁𝗼 𝗕𝗮𝘀𝗶𝗰𝘀 𝗶𝗻 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗚𝗼𝗼𝗱𝘀 As inflation squeezes wallets at the grocery store, emerging CPG brands are shifting focus from novelty to familiarity. The focus is now on simplicity, reliability, and nostalgia. Here are 3 Key Trends: •Brands are gaining ground with minimalist packaging highlighting essential product benefits. •Investors are more interested in modern takes on classic products. •Companies are reducing focus on niche and experimental ingredients. Check out Gabriela Barkho's insightful article in Modern Retail for more on these shifts:  https://lnkd.in/eNXWsYK8 #BrandStrategy #PackageDesign #CPG #ConsumerTrends

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