Sensor Tower

Before you pull that turkey out of the oven this Thanksgiving, don’t forget to carve up some #RetailMediaInsights in our Q3 Digital Market Index Report. With retail media impressions reaching 67.5B in Q3, up 17% YoY, expect them to soar past 75B in Q4 as the holiday season ramps up, and advertisers take advantage of consumer demand for that perfect gift. And, to all of our North American customers, friends, and family - Happy Thanksgiving from all of us at Sensor Tower. To everyone else across the globe, we apologize for the scarcity of turkey meat this week 🦃 Click here to download the report: https://bit.ly/4g8rkq7 No stuffing. Just insights. #Thanksgiving #DigitalInsights

🥊 Let's get ready to rumble! The Jake Paul-Mike Tyson showdown was a knockout success for Netflix, shattering records with its highest ever US daily active user count the evening of the match, surpassing 18 million - a remarkable 124% increase over the previous month's average. Globally, downloads skyrocketed by 133% beyond the year-to-date 2024 DAU average. This propelled #Netflix to the top of the iOS charts as the #1 downloaded Entertainment app in 57 countries, and the leading app overall in 23. Want more fight-night-insights, and a peek inside sports betting apps like FanDuel and DraftKings Inc. ad spend for the main event? Check out our Monday Mobile Memo: https://bit.ly/3OspmoY #TysonPaul #StreamingApps #DigitalAdvertisingInsights #MobileAppInsights #CompetitiveInsights #SportsBettingApps #Boxing

Retail Media Monthly: UK Supermarkets Spotlight The UK retail media landscape is on an island all it's own. Continuing it's fourteen-month trend, TESCO topped all UK supermarkets in retail media impressions for September, diversifying their channel mix across seven digital touchpoints. Top advertisers included Carlsberg Group with 9M impressions, Kellogg Company (8M) and PepsiCo (5M). Want more UK supermarket #RetailMedia insights, including a look at the strategies for the number two and three stores, Sainsbury's and Waitrose & Partners? Check out our blog here: https://bit.ly/3CGB3Ws #RetailMediaInsights #CompetitiveInsights #UKSupermarkets #UKRetailMedia #RetailMediaImpressions

Sensor Tower in the news! There’s a lot to digest as the holidays approach, and we’ve got the insights that matter. The gray cloud over X's user migration has given way to Bluesky Social adoption, while Threads is quickly catching up to their rival’s monthly user count. But social media isn’t the only newsworthy story as Tinder, Temu, SHEIN, and Mobile Games are top mind over the last two months. We’ve even got news on the news, with insights into the The Washington Post's app downloads. The biggest stories require the most accurate, timely data. We’re proud to be a trusted source for the top media publications like Thomson Reuters, CNBC, Fortune, Sports Illustrated, The Wall Street Journal, and TheWrap. Does your data know? Ours does. #SensorTowerInTheNews #CompetitiveInsights #MobileInsights #DigitalAdvertisingInsights #MobileApps #News

Pssst...It's coming - The State of Mobile 2025. The industry's foremost report on the mobile industry, featuring the latest market trends, industry insights, best practices, and top charts spanning 10 industries and 22 markets, is set to release in January. But, you can get it before anyone else. Don't be the last one to read it. Pre-register now: https://bit.ly/3ADkZ7j #StateOfMobile #MobileInsights #MobileMarketInsights #CompetitiveInsights

Q3 2024 was one for the record books as global consumer spend reached $38B, up over $4B YoY, and an increase of nearly $2B from the previous high in Q2 2023. In fact, Q3 marked record highs across the digital economy, from digital advertising to mobile devices, with worldwide consumer spend on mobile hitting the $100B milestone on Sept. 5th - a full month before surpassing it in 2023. But, how do trends for games vs. apps break down, as well as spend by region? Check out our blog and download our full Q3 Digital Market Index report for even more insights into the record setting quarter, here: https://bit.ly/40N08ci #DigitalMarketIndex #MobileInsights #DigitalAdvertisingInsights #ConsumerSpend #CompetitiveInsights #RetailMediaInsights #RetailMediaNetworks #MobileSpending #DigitalEconomy #DigitalMarketTrends

Retail Media Monthly: #Walmart Pressed Play on Toy ads It was a monster month of September for toy advertisers with a 10x surge in impressions at Walmart - even higher than 2023's #BlackFriday and holiday peaks - rising to the 4th most heavily advertised category at Walmart, up from 26th in August. Social media accounted for 95% of toy impressions on Walmart's #RetailMediaNetwork with strong focus on TikTok and Snap Inc. with Mattel, Inc. Pixar earning all Sept. impressions on TikTok as Walmart showcased their express delivery service on YouTube. Want to see more #RetailMedia insights for Walmart, including how their "Freak Out!" campaign broke into a dance-off between products? Check out our latest blog post here: https://bit.ly/4eBPUyy #DigitalAdvertisingInsights #CompetitiveInsights #DigitalAdvertising #Walmart #RetailMediaImpressions

We're proud to collaborate with AppsFlyer for The India Festive Guide 2024! If you can believe it, the holidays are right around the corner, and we've got the festive mobile and digital insights to prepare you. Packed with analysis on 3.5 billion installs and 2 billion remarketing conversions, the guide provides actionable insights across Shopping, Gaming, Entertainment, Finance, Travel, and more! Download the report here: https://ow.ly/oRxg50U7w0g #AppsFlyer #SensorTower #IndiaFestiveGuide #FestiveMarketing #GrowthInsights #CompetitiveInsights

Are you headed to BattleFin London next week? It's a different kind of Battle of Britain, as our team will be waiting to arm you with the mobile and digital insights your company needs to make it's most important strategic decisions. How does your company measure prospective investment decisions? Does your data show how much your portfolio companies are spending on digital advertising? Can it tell you app downloads or if Monthly Active Users are increasing or decreasing? Our market-leading insights can. Let our data be your weapon of choice. Stop by Booth 33 or schedule a meeting in advance: https://lnkd.in/dRMH2q6P #BattlefinLondon2024 #FinanceApps #DigitalAdvertising #MobileInsights #CompetitiveInsights

Want to know what's more satisfying than #Thanksgiving dinner? Digesting all the insights in our latest Q3 2024 Digital Market Index Report. From #DigitalAdvertising shifts to #MobileMarket trends to the #RetailMedia explosion, keeping tabs on where your competition is pouring their digital budgets - and where your audience is spending their time - can make all the difference. But, don't worry, we've got the gravy on: 📲 The Mobile Market - 12.4% YoY consumer spend jump 💰 Consumer Spend - US hit a record $13B 📊 Top Categories - Productivity (helped by AI) + 📈 Market Analysis - US hit a record $13B in consumer spend 📳 Top Apps - Playing the long game on Short-Form Drama apps 🎮 Top Games - Honor of Kings leads 6 titles above $400M 💻 Digital Advertising - including our newest channel, Reddit, Inc. ✅ And more! So, put down that wishbone...it's already been granted. Download our Q3 2024 Digital Market Index Report here: https://bit.ly/4eo4xW5 #DigitalInsights #MobileInsights #RetailMediaInsights #CompetitiveInsights #GlobalSpend #DigitalTrends #DigitalMarketing