Mars United Commerce

One great innovation inspires another: The multi-channel launch campaign for Keurig Dr Pepper Inc.’s K-Iced portfolio innovation earned an OmniShopper Award for Integrated Path to Purchase Activation from the Path to Purchase Institute! Congratulations to the innovators at KDP and Mars United Commerce who brought this exceptional campaign to life! Read the case study: https://lnkd.in/eCHENeMX #OmniShopperAward #KDP #innovation

To gain even more “in their own words” insights for this follow-up to our August "Gen Z Playbook," members of Mars United’s Strategic Planning team conducted focus groups with their peers to better understand “A Day in the Life” of this critical consumer demographic. Download your copy here to learn best practices that brands should follow to effectively reach Gen Z: https://lnkd.in/eAGbJy5X #GenZ #shopperinsights #brandstrategy #bestpractices

If you’ve checked out our latest Digital Shelf Report, don’t miss our upcoming webinar on December 4th for a deeper dive into the insights! Ecommerce experts Emily Baynard and Lindsey Simcik will provide updates on recent rollouts and improvements across 11 leading commerce players and offer tips on how to utilize the report to drive success on the digital shelf. RSVP here: https://lnkd.in/exHmUxHi Need to catch up on the report? Download your copy here: https://lnkd.in/eBQhT_4c #ecommerce #digitalshelf #brandstrategy #brandsuccess

Over the years, the industry has often overcomplicated the concept of the "path to purchase" in the name of progress — and subsequently lost sight of its real value: providing direction on how to create impact for brands, shoppers, and retailers. In this unique report, we present a new definition for the path to purchase that begins with shopper mindsets rather than behavior or tactics. Download your copy here: https://lnkd.in/eNKt8Bbg #pathtopurchase #ecommerce #commercemarketing #strategy

Congratulations to Alyson Rhoades, Senior Account Executive, for being named a "Rising Star" by NextUp, a nonprofit dedicated to creating workplace equity and advancing all women in business through in-person and virtual conferences and training. The Rising Star award recognizes new members who have quickly made an impact on the organization. Aly became a member of NextUp in 2023, soon after joining Mars United Commerce. "I quickly grew to see the value in what the organization stood for and started as a volunteer in 2024," Aly said of the experience. "I attend as many of the available events as I can. I also help promote NextUp through volunteering on the communications team, where I design posts for upcoming events."

At this week's Path to Purchase Institute Live, we shared, we celebrated, and we connected: 🤝 Greta Santori joined Tony Fung of Bob Evans Farms and Stephanie Plehn of Bimbo Bakeries to explain how to create successful co-brand partnerships. 📍 Brooke Roller and richard hashimoto shared a method for developing disruptive trade marketing that inspires exceptional conversion from both existing and new-to-brand customers. 🏆 Mars United℠ Commerce ANZ Managing Director Sally Tobin was feted with a Women of Excellence award for Industry Impact. Read about the many career accomplishments that earned her the award: https://lnkd.in/gxXhnwaj 🏅 Plus, we took home two OmniShopper Awards! Special thanks to everyone who met with us or joined us for a session! We're already looking forward to the next industry event to keep these conversations going. #P2PILive2024 #OmniShopper #PathtoPurchaseInstitute

Earlier this week, Gabrielle Williamson, MBA joined IAB's Jeffrey Bustos and CVS Media Exchange (CMX)'s Gretchen Reisner to discuss the current state of retail media measurement and the future goals the industry needs to achieve. Hear what this expert panel had to say about the significant progress the industry has made so far in the clip below. Want to catch up on the full conversation? Get the recording here: https://lnkd.in/eBKaFvxN #retailmedia #measurement #webinar #standardization #bestpractices

Don't miss the Canadian edition of our Retail Media Report Card! With retail media ad spending in Canada projected to increase 26% this year, the report is a must-read for staying on top of industry trends. Featured in this edition is: • Coverage of six important retail platforms, including two additional networks. • 90 evaluated capabilities across five key performance areas. • An expanded review of media opportunities to reflect the industry trend toward offsite and on-location activation. Download the full report here: https://lnkd.in/gMpRCp2G #retailmedia #Canada #RetailMediaReportCard #ecommerce

To keep track of important updates between editions of our Retail Media Report Card, our Commerce Media analysts monitor the latest efforts that leading platforms are undertaking to improve their capabilities and services. Get the latest intel from 9 leading retail media networks: https://lnkd.in/ezBJ42iT #retailmedia #insights #updates

In the race to capture brand advertising dollars, retail media networks are broadening their horizons to embrace full-funnel strategies by adding offsite and in-store opportunities. However, some networks have a limited understanding of what’s required to develop effective media in these spaces, which can lead to dangerous disconnects between the shopper experience and the business plan. Michele Roney, EVP of Retailer CX at Mars United, offers her expert advice to networks looking to expand their media opportunities beyond the friendly confines of their own digital assets. https://lnkd.in/ggXWWknA #retailmedia #offsitemedia #instoremedia