Mars United Commerce

To keep track of important updates between editions of our Retail Media Report Card, our Commerce Media analysts monitor the latest efforts that leading platforms are undertaking to improve their capabilities and services. Get the latest intel from 9 leading retail media networks: https://lnkd.in/ezBJ42iT #retailmedia #insights #updates

In the race to capture brand advertising dollars, retail media networks are broadening their horizons to embrace full-funnel strategies by adding offsite and in-store opportunities. However, some networks have a limited understanding of what’s required to develop effective media in these spaces, which can lead to dangerous disconnects between the shopper experience and the business plan. Michele Roney, EVP of Retailer CX at Mars United, offers her expert advice to networks looking to expand their media opportunities beyond the friendly confines of their own digital assets. https://lnkd.in/ggXWWknA #retailmedia #offsitemedia #instoremedia

The proliferation of marketing channels and shopper touchpoints has made it increasingly challenging for brands and retailers to determine which elements of their marketing plan are truly driving results. Many are trying to decide whether Multi-Touch Attribution or Marketing Mix Modeling will best meet their needs. In this report, our Strategy & Analytics team evaluates the relative benefits of both models for understanding the full impact of connected commerce activity. Download your copy: https://lnkd.in/eApPjpEw #measurement #marketing #strategy #connectedcommerce

While standardization and transparency practices around measurement are steadily improving, there's still a long way to go to unlock the full potential of retail media. Tune into this special Mars United webinar this TUESDAY, Nov. 12, to join a great conversation with Mars United's Gabrielle Williamson, IAB's Jeffrey Bustos, and CVS Media Exchange's Gretchen Reisner. They'll dive into the current state of retail media measurement and the future objectives the industry needs to achieve. RSVP here: https://lnkd.in/gadaguYq #measurement #retailmedia #webinar #standardization

The best way to find success on Kroger.com is to learn tips from the Kroger experts themselves. More than 60 Kroger suppliers did just that yesterday, coming together for a day of learning, productive discussion, and networking at the Kroger edition of Excellence in Ecommerce. Mars United took the stage with Jill Smith, who shared how Kroger Precision Marketing is preparing for the next generation of grocery shoppers. Plus, our digital shelf expert Lindsey Simcik explained how brands can use data to optimize their online performance. If you want to learn more about how your brand can leverage these tips and find out how you’re performing on Kroger.com, sign up here: https://lnkd.in/gxyP8Huq #kroger #e2live #ecommerce #digitalshelf

For brands, managing the relationship with key retailers is a challenging task. But establishing truly collaborative, business-building partnerships is a strategic imperative for driving sustainable growth. Mars United Customer Development experts Kandi Arrington and Meghan Heltne provide the insights brands need to build these growth-driving relationships in this unique report. Download your copy here: https://lnkd.in/eZ3WrKEd #retailerrelationships #brandstrategy #partnership #growth

Heading into the season of giving, we're looking forward to sharing our insights at these upcoming events to help improve your commerce marketing strategy. Stay up to date on where you can find us on stage, screen, or the show floor: https://lnkd.in/e-fYG9Pu #events #P2PiLIVE2024 #ExcellenceinEcommerce #webinar #insights

While standardization and transparency practices around retail media measurement are steadily improving, there's still a long way to go to unlock the full potential of retail media. Tune into this special Mars United webinar on Nov 12 for a great conversation with Mars United's Gabrielle Williamson, MBA, the IAB's Jeffrey Bustos, and CVS Media Exchange (CMX)'s Gretchen Reisner. They'll dive into the current state of retail media measurement and the future goals the industry needs to achieve. RSVP here: https://lnkd.in/eBKaFvxN #retailmedia #standardization #bestpractices #webinar #measurement

To help clients stay ahead of the competition in this ever-evolving marketplace, our Customer Development teams keep an eye on the latest happenings across all key retailers and channels. Here's a sneak peek from their recent round of assessments: 🦃 Walmart makes holiday meal prep easier this season 🤖 ShopRite rolls out inventory robots 🏥 CVS tests in-clinic demos Explore these new potential opportunities for your brand across the retail landscape: https://lnkd.in/eff8WyMw #retail #insights #brandstrategy

Winning at the digital shelf is a crucial element of omnichannel brand success. And with key retailers continually adjusting their content requirements and promotional offerings, it's critical for brands to stay ahead of the change. That's where we come in. To help our clients keep pace with this ongoing evolution, we've developed the Digital Shelf Report, a cross-retailer guide for tracking the key content opportunities and sales-enhancing tools available on leading ecommerce websites. And the third edition is out today! The latest update includes expanded coverage to 11 key retailers with the addition of Ahold Delhaize USA, DoorDash, and Shipt. Download your copy here: https://lnkd.in/eBQhT_4c #digitalshelfreport #ecommerce #digitalstrategy #brandstrategy #retail