VASO Group - eCommerce Brand Agency’s Post

Most sellers fly blind with external traffic. But that's not you. You know that Amazon Attribution can give you hidden sales data. So, no more guesswork. Connect off-Amazon efforts to real sales. See which ads drive Amazon revenue. Make decisions with data (not your gut). Amazon Attribution shows you: -Which external channels perform. -How off-platform marketing impacts sales -Your entire funnel’s performance Optimize your ad spend by cutting off under-performing channels and doubling-down on winners. External traffic matters. Start measuring it.

Cracking the Code on Competitors’ Amazon Ad Strategies Wondering what strategies your biggest competitors are using in their Amazon ad campaigns? With some crafty reverse engineering, it's possible to gain invaluable intel: 𝗞𝗲𝘆𝘄𝗼𝗿𝗱 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴: Manually: Open Amazon and search your own major keywords. Scan the page for ads promoting your rivals' products. Software: Use tools like Helium 10 to reverse ASIN search not only where they're advertising, but where your competitors are ranking. 𝗦𝘁𝘂𝗱𝘆 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗟𝗶𝘀𝘁𝗶𝗻𝗴𝘀: Click from those competitor text ads into their Amazon product listing pages, carefully inspect those pages. Note imagery approaches, details highlighted, product information presentation, formats, etc. What might their intent and strategy be with each element? Pay attention to calls-to-action, value propositions, or anything compelling you could test or iterate on within your own listings. 𝗠𝗮𝗿𝗸𝗲𝘁 𝗦𝗵𝗮𝗿𝗲: Manually: Use Brand analytics, Search Query Performance report, Product Opportunity Explore and Brand Metrics to see how your products are stacking up to the competition. Software: Use tools like Helium 10, Jungle Scout or SmartScout to compare your market share with the competition. There's more data than ever available to track how you're stacking up to the competition. #amazonppcexpert #amazonppctips #amazonfbaseller #PPCStrategies #fbaseller #amazonppc #amazonsellers #amazonfba #amazonads #brandmanager #letsconnect

𝐀𝐝𝐯𝐚𝐧𝐜𝐞𝐝 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝 𝐓𝐞𝐜𝐡 𝐟𝐨𝐫 𝐀𝐦𝐚𝐳𝐨𝐧 𝐚𝐧𝐝 𝐖𝐚𝐥𝐦𝐚𝐫𝐭 𝐒𝐞𝐥𝐥𝐞𝐫𝐬 𝐰𝐢𝐭𝐡 𝐓𝐲𝐥𝐞𝐫 𝐆𝐫𝐞𝐠𝐠 Many Amazon and Walmart sellers believe that Google Ads will instantly boost their rankings, but it’s not that straightforward. While Google Ads can be incredibly valuable, success lies in having a solid strategy. Focus on creating smart, high-quality campaigns that drive sales on Amazon. The more sales you generate, the better your ranking algorithm responds! ✨If you want to discover the real potential of Google Ads for your Amazon business, check out the full episode of Selling on Giants! https://buff.ly/3LBwoGE #AmazonSellers #WalmartSellers #GoogleAds #SalesStrategy #MarketingTips #AmazonRanking #SellingOnGiants #eCommerceGrowth #DigitalMarketing #WalmartMarketplace

Cracking the Code: 4 Winning Strategies to Skyrocket Your Amazon Sales 🚀 Nate Jacobs please let me know if your Amazon team has any feedback? Today, we're putting the spotlight on Pure Encapsulations Multivitamin as we dive deep into four game-changing Amazon listing optimization strategies that are proven to drive sales through the roof! 💥 1.     The "Gap Analysis" Advantage: Compare your top competitors' high-converting search terms and identify the keywords you're missing out on. Then, leverage targeted PPC bidding to boost your rankings and claim your rightful spot on page one! 🏆 2.     Emotional Connection = Higher Conversions: Forge an unbreakable bond with your ideal customer avatar through lifestyle imagery that showcases them using your product. Overlay text highlighting their top 2-3 benefits, seamlessly tying into your bullet points for maximum impact. 💖 3.     Unlock the Power of A+ Premium: Upgrade to Amazon's A+ Premium content and gain access to a treasure trove of conversion-boosting tools like FAQ sections and product videos. Create an immersive experience that keeps buyers engaged and primed to purchase! 🎥 #AmazonSellers #SalesGrowth #SellerHacks #AmazonOptimization #amazonFBA #PPC 

Amazon Ads journey! "5 Things to Consider Before Your First Amazon Ads Campaign" for key tips on fortifying your product detail page. #amazon #amazonads #amazonadvertising #amazonadvisor Amazon Ads Partners

Not selling products on Amazon, but want to leverage the powerful capabilities of Amazon Ads? 💪 Look no further! Check out how Skai can help you expand your advertising reach and tap into almost 20% of US search advertising share with Amazon 🚀 https://okt.to/rB4Iq2 Amazon Ads Partners

𝐀𝐝𝐯𝐚𝐧𝐜𝐞𝐝 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝 𝐓𝐞𝐜𝐡 𝐟𝐨𝐫 𝐀𝐦𝐚𝐳𝐨𝐧 𝐚𝐧𝐝 𝐖𝐚𝐥𝐦𝐚𝐫𝐭 𝐒𝐞𝐥𝐥𝐞𝐫𝐬 𝐰𝐢𝐭𝐡 𝐓𝐲𝐥𝐞𝐫 𝐆𝐫𝐞𝐠𝐠 Many Amazon and Walmart sellers believe that Google Ads will instantly boost their rankings, but it’s not that straightforward. While Google Ads can be incredibly valuable, success lies in having a solid strategy. Focus on creating smart, high-quality campaigns that drive sales on Amazon. The more sales you generate, the better your ranking algorithm responds! ✨If you want to discover the real potential of Google Ads for your Amazon business, check out the full episode of Selling on Giants! https://buff.ly/3LBwoGE #AmazonSellers #WalmartSellers #GoogleAds #SalesStrategy #MarketingTips #AmazonRanking #SellingOnGiants #eCommerceGrowth #DigitalMarketing #WalmartMarketplace

You're probably LOSING MONEY your Amazon Ads ↳ 𝐇𝐞𝐫𝐞'𝐬 𝐰𝐡𝐲: The secret to success isn’t some overnight fix. It’s about consistency and using the right frameworks to improve performance over time. Think of your ads like a machine, tune them regularly, and they’ll run smoothly. 𝐇𝐞𝐫𝐞’𝐬 𝐚 𝐬𝐢𝐦𝐩𝐥𝐞 𝐛𝐫𝐞𝐚𝐤𝐝𝐨𝐰𝐧 𝐨𝐟 𝟒 𝐤𝐞𝐲 𝐦𝐨𝐝𝐞𝐥𝐬 𝐭𝐨 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮: • Tackle performance reviews head-on with the S.I.P. Model. • Power up your strategy sessions using the GROW Model. • Gain clarity on team feedback with 360° Ad Feedback. • Refine your campaign management with the Feedback Loop Model. • Every framework is designed to boost conversions and reduce ACoS. Ready to take control of your ads? Start with these frameworks. #amazon #ppc

Are you looking to maximize your profitability on Amazon while simultaneously boosting your rankings? Utilize Google Ads to not only enhance your rankings but also to fuel your profit streams. While it's widely acknowledged that Google Ads significantly impact ranking, their potential to serve as profit stream feeders is often underrated. Here's the scoop: if your cost to acquire a customer through Google Ads is lower than the subsequent payout from Amazon, you've unearthed a lucrative pathway to amplify your profits. How can you leverage this synergy to elevate your Amazon game and propel your business to new heights? Share your thoughts below. #GoogleAds #Ecommerce #Amazon #AmazonSellers #AmazonMarketplace

Will we eventually be able to target Amazon Business customers directly with ads? Recently got access to a new beta with a client. Amazon will be A/B testing placements on Amazon Business with Sponsored Products campaigns. It works on the basis of 2 duplicate ads: 1 runs to regular customers only, 1 runs to Business customers only. IMO Amazon Business is going to heat up. High margins, high AOV when you're selling in bulk. You don't need to do a ton of volume to have a decent-sized business. And for advertisers, if we can target them directly? Broad match campaign + main keyword + 'bulk', anyone? 🤑 (Related tip: engage with your ad rep & their recommendations - you'll be prioritized for betas.)