Skai’s Post

Happy Prime Day Marketing and Sales People! Whether you're finally pulling the trigger on your wishlist, or our racking your brain on whether to increase your Amazon Ad Spend tomorrow, here's 3 simple things to remember for rest of today and tomorrow! 1) If Amazon is your biggest channel- Keep upper funnel spend high, while Prime Day is high revenue generating day, it's also a great day to drive brand awareness! 2) If your brand was a category leader in H1- Watch out for competitors & increase your branded spend! Your competitors will try to increase their marketshare off of your brand's success! 3) If your north star is YOY revenue increases - Drive traffic to your PDPs through social media! Push your social consumers to scroll your PDPs vs their timelines, communicate your products value first, the discount is just the cherry on top! Happy Advertising and Happy Shopping!! #AmazonPrimeDay

#AmazonPrimeDay 2024 is here, marketers! 🎊 It's time to put all your tactics to the test and drive those sales 🚀 Here are some key strategies to focus on: 📈 Leverage real-time data Adjust your campaigns on the fly based on live performance metrics 💰 Flexible budgets Be ready to reallocate funds to the best-performing products or ads 👀 Monitor competitors Keep an eye on the competition and stay one step ahead 🔍 Optimize listings Ensure your product listings are fully optimized for maximum visibility and conversions More tips for making your Prime Day a record-breaking success here: https://okt.to/qJ9VFr Amazon Ads Partners Skai

#AmazonPrimeDay 2024 is here, marketers! 🎊 It's time to put all your tactics to the test and drive those sales 🚀 Here are some key strategies to focus on: 📈 Leverage real-time data Adjust your campaigns on the fly based on live performance metrics 💰 Flexible budgets Be ready to reallocate funds to the best-performing products or ads 👀 Monitor competitors Keep an eye on the competition and stay one step ahead 🔍 Optimize listings Ensure your product listings are fully optimized for maximum visibility and conversions More tips for making your Prime Day a record-breaking success here: https://okt.to/IuYfiZ Amazon Ads Partners Skai

#AmazonPrimeDay 2024 is here, marketers! 🎊 It's time to put all your tactics to the test and drive those sales 🚀 Here are some key strategies to focus on: 📈 Leverage real-time data Adjust your campaigns on the fly based on live performance metrics 💰 Flexible budgets Be ready to reallocate funds to the best-performing products or ads 👀 Monitor competitors Keep an eye on the competition and stay one step ahead 🔍 Optimize listings Ensure your product listings are fully optimized for maximum visibility and conversions More tips for making your Prime Day a record-breaking success here: https://okt.to/Xk2odR Amazon Ads Partners Skai

Are you letting your campaigns run without any support, hoping for the best results? Let's change that! ✅ Separate your ad campaigns: Segment your campaigns by their objectives and match types for better control and insights. These data points will elevate your campaigns for better results. ✅ Scheduled checkups: Review your spending, sales, and ACOS weekly or bi-weekly. Make adjustments and changes based on your expectations. ✅ Ideal budget for the right objective: Identify the right amount you need to spend to get the most out of your budget. You can then allocate funds, prioritizing your objective for each product. Amazon ads are here to make your life easier. Make the platform work hard for you. Remember, understanding your data is key to yielding better results. #AmazonAds #AmazonPPC #BudgetControl

#AmazonPrimeDay 2024 is finally here! It's time to put those hours of preparation + tactics to the test and drive those sales 🚀 Here are some key strategies to focus on during the next few days: 📈 Leverage real-time data Adjust your campaigns on the fly based on live performance metrics 💰 Flexible budgets Be ready to reallocate funds to the best-performing products or ads 👀 Monitor competitors Keep an eye on the competition and stay one step ahead 🔍 Optimize listings Ensure your product listings are fully optimized for maximum visibility and conversions More tips for making your Prime Day a record-breaking success here: https://okt.to/6b8TLX Amazon Ads Partners Skai

Don't get hyper-focused on just keywords or ads. You need to look at the entire funnel and constantly improve at every stage. 👉Improve your visibility. 👉Improve your targeted impressions. 👉Improve your click-through rate (CTR). 👉Improve your conversion rate. That will holistically improve your sales on Amazon. #amazon #amazonfba #amazonppc

🔍 Amazon Hack for Boosting CTR (Click Through Rate) 📈 One of my clients faced a challenge with low CTR in their Amazon campaigns. Despite generating impressions, the clicks were just not coming through. We decided to make a simple yet impactful change – we switched the color of the product box from light blue to dark green in the hero image. 🌟 The Results? An astounding 3x increase in CTR! The main logic behind this change was to stand out in a market flooded with similar-looking listings. By grabbing more eyeballs with a bold color, we were able to significantly enhance visibility and engagement. Small optimizations like these can make a big difference. Why not give it a try and see the results for yourself? Feel free to reach out with any questions or share your own insights on other effective methods. #AmazonMarketing #Ecommerce #CTR #MarketingTips #DigitalMarketing #AmazonSeller #Optimization

Inflation isn't just hitting our wallets—it's affecting Amazon ads too. We're seeing a significant impact on cost-per-click (CPC) trends: many accounts are now spending more just to get the same amount of clicks as last year, while others are spending the same and getting fewer clicks. We've enjoyed years of relatively cheap clicks, but things are changing. Though some industries still have access to cheap clicks, it’s becoming clear that strategies need to evolve to maintain profitability. Want to learn more about navigating these changes in your Amazon ad strategy? 📻 Watch the full video discussion here: https://lnkd.in/g3ZVRcsJ

🔍 New Feature Alert for Amazon Sellers! 🔍 Did you know? Amazon has just enhanced the analytics game! You can now track Detail Page Views for your Sponsored Display and Sponsored Brands campaigns. This is more than just data; it's the insight you need to understand how customers interact with your products. Take advantage of this new metric to fine-tune your strategies, tailor your content, and maximize your ad spend effectiveness. Knowledge is power, and with this update, you're set to boost your performance on the world's largest online retailer platform. Stay informed. Stay ahead. Make every impression count. 🌟🚀 Explore the details of this update and learn how it can revolutionize your Amazon advertising approach here: Amazon Advertising Help #amazonseller #ecommerce #analytics #AdMetrics #digitalmarketing #SponsoredDisplay #SponsoredBrands #amazonupdates #amazonadvertising #amazon