Peter Phillips’ Post

#AmazonPrimeDay 2024 is here, marketers! 🎊 It's time to put all your tactics to the test and drive those sales 🚀 Here are some key strategies to focus on: 📈 Leverage real-time data Adjust your campaigns on the fly based on live performance metrics 💰 Flexible budgets Be ready to reallocate funds to the best-performing products or ads 👀 Monitor competitors Keep an eye on the competition and stay one step ahead 🔍 Optimize listings Ensure your product listings are fully optimized for maximum visibility and conversions More tips for making your Prime Day a record-breaking success here: https://okt.to/qJ9VFr Amazon Ads Partners Skai

#AmazonPrimeDay 2024 is here, marketers! 🎊 It's time to put all your tactics to the test and drive those sales 🚀 Here are some key strategies to focus on: 📈 Leverage real-time data Adjust your campaigns on the fly based on live performance metrics 💰 Flexible budgets Be ready to reallocate funds to the best-performing products or ads 👀 Monitor competitors Keep an eye on the competition and stay one step ahead 🔍 Optimize listings Ensure your product listings are fully optimized for maximum visibility and conversions More tips for making your Prime Day a record-breaking success here: https://okt.to/Xk2odR Amazon Ads Partners Skai

Happy Prime Day Marketing and Sales People! Whether you're finally pulling the trigger on your wishlist, or our racking your brain on whether to increase your Amazon Ad Spend tomorrow, here's 3 simple things to remember for rest of today and tomorrow! 1) If Amazon is your biggest channel- Keep upper funnel spend high, while Prime Day is high revenue generating day, it's also a great day to drive brand awareness! 2) If your brand was a category leader in H1- Watch out for competitors & increase your branded spend! Your competitors will try to increase their marketshare off of your brand's success! 3) If your north star is YOY revenue increases - Drive traffic to your PDPs through social media! Push your social consumers to scroll your PDPs vs their timelines, communicate your products value first, the discount is just the cherry on top! Happy Advertising and Happy Shopping!! #AmazonPrimeDay

#AmazonPrimeDay 2024 is here, marketers! 🎊 It's time to put all your tactics to the test and drive those sales 🚀 Here are some key strategies to focus on: 📈 Leverage real-time data Adjust your campaigns on the fly based on live performance metrics 💰 Flexible budgets Be ready to reallocate funds to the best-performing products or ads 👀 Monitor competitors Keep an eye on the competition and stay one step ahead 🔍 Optimize listings Ensure your product listings are fully optimized for maximum visibility and conversions More tips for making your Prime Day a record-breaking success here: https://okt.to/HZXkgo Amazon Ads Partners

#AmazonPrimeDay 2024 is finally here! It's time to put those hours of preparation + tactics to the test and drive those sales 🚀 Here are some key strategies to focus on during the next few days: 📈 Leverage real-time data Adjust your campaigns on the fly based on live performance metrics 💰 Flexible budgets Be ready to reallocate funds to the best-performing products or ads 👀 Monitor competitors Keep an eye on the competition and stay one step ahead 🔍 Optimize listings Ensure your product listings are fully optimized for maximum visibility and conversions More tips for making your Prime Day a record-breaking success here: https://okt.to/6b8TLX Amazon Ads Partners Skai

How do you know if your Amazon ads are working? Some neat new attributes here that will help answer that question on one level (ie the nitty gritty data level!); many brands need to move right back upstream first and be crystal clear on the 'why' before trying to understand success. Why should your brand invest in Amazon or other Retail Media options? If you can't clearly answer that question in a way that EVERYONE in your business understands, then please drop us a line. #amazon #attributes #roi #startwiththewhy #retailmedia https://lnkd.in/eDxGYgVa?

🔍 Amazon Hack for Boosting CTR (Click Through Rate) 📈 One of my clients faced a challenge with low CTR in their Amazon campaigns. Despite generating impressions, the clicks were just not coming through. We decided to make a simple yet impactful change – we switched the color of the product box from light blue to dark green in the hero image. 🌟 The Results? An astounding 3x increase in CTR! The main logic behind this change was to stand out in a market flooded with similar-looking listings. By grabbing more eyeballs with a bold color, we were able to significantly enhance visibility and engagement. Small optimizations like these can make a big difference. Why not give it a try and see the results for yourself? Feel free to reach out with any questions or share your own insights on other effective methods. #AmazonMarketing #Ecommerce #CTR #MarketingTips #DigitalMarketing #AmazonSeller #Optimization

Are you letting your campaigns run without any support, hoping for the best results? Let's change that! ✅ Separate your ad campaigns: Segment your campaigns by their objectives and match types for better control and insights. These data points will elevate your campaigns for better results. ✅ Scheduled checkups: Review your spending, sales, and ACOS weekly or bi-weekly. Make adjustments and changes based on your expectations. ✅ Ideal budget for the right objective: Identify the right amount you need to spend to get the most out of your budget. You can then allocate funds, prioritizing your objective for each product. Amazon ads are here to make your life easier. Make the platform work hard for you. Remember, understanding your data is key to yielding better results. #AmazonAds #AmazonPPC #BudgetControl

Ever wondered how a marketing funnel could be as twisted as a pretzel? 🥨 Well, it turns out that the journey from just browsing to full-on loyalty is quite the rollercoaster! Take a wild ride through the stages of awareness, consideration, conversion, and loyalty with this amusing guide on Amazon Ads. It's like a roadmap to finding your way to the checkout counter, complete with a detour to the loyalty lounge! #MarketingFunnelAdventures #AmazonAds #CustomerJourneyThrills https://lnkd.in/ejg3BduV

Drums please... 🥁 Our Amazon Ads integration is live! 🥳 How the integration boosts your data insights 👀 📊 All your marketing reports in one place Track Amazon marketing performance alongside Google, Meta, and TikTok for a clearer view of your overall strategy. 🛍 Faster product performance insights We're all about your product performance at Conjura, and Amazon Ads are no exception. Identify which products generate the best returns from your Amazon ads. 📈 Access the Amazon data you need easily Unlock a new range of KPIs, such as Contribution Profit, Customer LTV, CAC, and LTV:CAC ratio. 🤑 Amazon vs Shopify  Adding Amazon Ads to your Conjura account completes the puzzle for calculating Contribution Profit on your Amazon sales, revealing your true bottom line. Compare this with your Shopify results to see which channel performs better. Unlock insights by connecting your Amazon Ads account today. Get started here ⬇ https://lnkd.in/en2fdQ-P