Katana Williams’ Post

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Connecting Influential Brands to Impactful Ad-Tech, Ex-Amazon

Happy Prime Day Marketing and Sales People! Whether you're finally pulling the trigger on your wishlist, or our racking your brain on whether to increase your Amazon Ad Spend tomorrow, here's 3 simple things to remember for rest of today and tomorrow! 1) If Amazon is your biggest channel- Keep upper funnel spend high, while Prime Day is high revenue generating day, it's also a great day to drive brand awareness! 2) If your brand was a category leader in H1- Watch out for competitors & increase your branded spend! Your competitors will try to increase their marketshare off of your brand's success! 3) If your north star is YOY revenue increases - Drive traffic to your PDPs through social media! Push your social consumers to scroll your PDPs vs their timelines, communicate your products value first, the discount is just the cherry on top! Happy Advertising and Happy Shopping!! #AmazonPrimeDay

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107,287 followers

#AmazonPrimeDay 2024 is here, marketers! 🎊 It's time to put all your tactics to the test and drive those sales 🚀 Here are some key strategies to focus on: 📈 Leverage real-time data Adjust your campaigns on the fly based on live performance metrics 💰 Flexible budgets Be ready to reallocate funds to the best-performing products or ads 👀 Monitor competitors Keep an eye on the competition and stay one step ahead 🔍 Optimize listings Ensure your product listings are fully optimized for maximum visibility and conversions More tips for making your Prime Day a record-breaking success here: https://okt.to/HZXkgo Amazon Ads Partners

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Janice Chen

Helping you plan your next dining experience @ Resident

4mo

So true! Some of my holy grail products are from Prime Day!

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