Onfigr’s Post

Personalization and customer experience are increasingly essential in today's competitive market. Businesses prioritizing personalized marketing and creating tailored customer experiences can gain a significant advantage. Here are some key aspects to consider. https://loom.ly/1Ec2axY

I’m willing to bet that the Call to Action on your company’s website doesn’t actually work. Here’s why 👇 The call-to-action button (or other CTA link) is a prompt to take the next step toward becoming a new customer, repeat buyer, or lead. So, you write, “Buy Now,” or “Sign up today,” and leave it to the customer to follow through. ...then you’re surprised when they don’t. So many companies assume that simply telling customers to convert is enough to mark “CTA” off their digital checklist. The best calls to action, though, don’t tell customers what to do... ✨They empower customers to take action on a decision they’ve made for themselves.✨ It’s a very subtle difference and one that will play out differently for every single company. When you think of the call to action as the tail end of a longer journey, it becomes much more effective than implementing it as a stand-alone element that is easy to scroll straight past. I talk all about how to create the type of digital experience that makes customers want to take action in my new book: Behind The Click: How to use the hidden psychological forces that shape online behavior to craft digital journeys that delight, engage, and convert. Check it out ⤵️ https://lnkd.in/gpPK-Kfj

Did you know that customers receive up to 10,000 marketing messages daily? No wonder they’re tuning out traditional ads. But here’s the good news: 92% of people trust word-of-mouth recommendations over any form of advertising. Introducing Viral CX, the AI-powered platform that helps you create irresistible customer journeys designed to encourage sharing and recommendations. ✨ What We Offer: • AI-Powered Customer Journey Mapping: Tailor every touchpoint to resonate with your ideal customers. • Real-Time Feedback Integration: Continuously enhance experiences with insights from customers and employees. • Clear Objectives with OKRs: Build an easily understandable strategy across your organization through the customer journey.

In digital marketing, personalization is key to building meaningful relationships with customers. At Logotak, we tailor each interaction to resonate with individual preferences and needs, driving deeper engagement. Why personalization matters: Boosts Engagement: Personalized content catches attention and encourages more interaction. Improves Customer Loyalty: When customers feel understood, they’re more likely to stay loyal to your brand. Drives Conversions: Relevant, tailored messaging guides customers toward making confident decisions. Make each connection count with personalized marketing that speaks to the individual. #Personalization #DigitalMarketing #CustomerEngagement #MarketingStrategy #CustomerLoyalty #Conversions #CustomerExperience #TailoredContent

Your customers expect you to be available on the platforms and via the contact methods they want to use. Disappoint them at your peril. Take this deep dive into why a seamless presence is essential in 2024: #B2BMarketing #CustomerExperience

In today’s fast-paced world, capturing customer attention is no walk in the park! That’s why marketing strategies need to be nimble and grounded in real data. Experience testing empowers marketers and founders to refine their messaging and user experiences based on genuine customer interactions. It’s all about uncovering what works and elevating it to the next level! Let’s bid adieu to guesswork and embrace testing, because exceptional marketing hinges on shrewd moves, not mere chance! #MarketingStrategy #DigitalMarketing #CustomerExperience

Sometimes as marketing professionals we overemphasize the art and science of marketing at the expense of basic common sense. In my experience, it's the perfect amalgamation of all three of these ingredients which leads to effective strategy and execution. Thanks Jonathan Barnes for a great conversation about this and how it should impact companies' approaches to understanding their customers' journeys.

Data is king, yes. But so is prioritising the customer experience. How can the two work in harmony? With the removal of forms and the surgence in frictionless content, CMOs are turning to martech to understand customer motivations and behaviours. Uncover how they're tackling this challenge: https://lnkd.in/evpNAZmf #B2BMarketing #CustomerExperience