Optimove

📣 We're delighted to announce the #OptimoveConnect2025 keynote speaker: renowned futurist and award-winning author Nikolas Badminton! In his keynote, Nik will inspire marketers to adopt a futurist mindset and strategies to embrace emerging technologies like GenAI, Spatial Computing, and gamification. He will empower attendees to navigate the challenges of the future and unlock their full potential as Position-less Marketers. Find out more ➡ https://lnkd.in/etYR4Yyq Optimove Connect is our annual conference, bringing together experts and leaders to explore trends and innovations in Customer-Led Marketing. Early Bird registration is open. Secure your spot ➡ https://lnkd.in/ekAJpXSn

Is your marketing too assembly-liney? 🤔 This approach slows you down, creates missed opportunities, disjointed customer experiences, and, often, comedy. Position-less marketing, as our CEO Pini Yakuel explains in his latest MarTech article, empowers marketers to step into the future, move faster, break down silos, and deliver personalized, real-time customer interactions. It’s time to ditch marketing in black-and-white for a rainbow of new opportunities. Here's how ➡ https://lnkd.in/gMa6izgT #PositionlessMarketing #MarketingInnovation

We're proud to earn perfect scores in Generative AI and Scheduling and Automation in the 2024 Forrester Wave Cross-Channel Marketing Hubs, Q4 2024! 💪🏼 Forrester cited our effectiveness in building audiences and automating outbound marketing campaigns, highlighting our strength as a solution for digital-first marketers who need a customer-led, orchestration-oriented marketing tool. What else did they say? ➡ https://lnkd.in/entEQvWB

A big shoutout to our new client - Modo.us, AKA ARB Interactive! 🎉 Modo is already shaking up the social casino scene in the US with over 900 games from top providers. With our advanced CRM marketing tools, Modo will deliver tailored, data-driven player journeys that boost engagement, satisfaction, and lifetime value. We're excited to have you on board!

A couple of weeks ago, we were recognized by Gartner as the leading Visionary in their 2024 Magic Quadrant for Multichannel Marketing Hubs (MMH). 😎 But that wasn't all they said! Check out our highlights roundup below ⬇ and download your copy of the report, link in the comments!

Just how critical are tailored and personalized Black Friday and Cyber Monday marketing strategies? Well, Very. Our latest report, based on 2M+ e-commerce transactions, reveals that Black Friday drives 370% more new customers than non-holiday periods, with Cyber Monday not far behind. Big opportunity here, brands, huge! Download the report for more insights and analysis ➡ https://lnkd.in/eQNXv7mx 

Last night, we hosted our first-ever End-of-Year Connect event in New York City at the beautiful Alba Accanto—and what a night! The energy was fantastic, and five hours just flew by ⚡ Our panel explored the rise and evolution of the Position-less Marketer and discussed how marketers can leverage technology and AI to stay ahead. In addition to the great company and food, our guests gained valuable insights to enhance their strategies and create exceptional value throughout the customer journey. 🙏 Huge thanks to our panelists Claus Hansen (BetMGM), Ethan Garsman (Lotto.com), Julie Mares (AM Retail Group), and Nick Antoniades (IPSY) for sharing their insights, to the moderator, our own Sam Zerfoss and all our guests for making it unforgettable. #MarketingInnovation #OptimoveConnect

Hey Motti Colman, as our VP of Revenue, iGaming, can you give us a quick rundown on how OptiGenie, our AI suite, and the Target Group Discovery tool empower marketers? Bonus points if you can do it in 40 seconds or less! Thanks! ⏱ Learn more about Target Group Discovery ➡ https://lnkd.in/d2qR5zFK

🎤 "In 2025, players will be less loyal to the games they play and the operators they play with," said Ben Tepfer, our Director of Product Marketing, ahead of our Opti-X iGaming executive breakfast in Malta this morning. Opti-X, our Digital Experience Platform, empowers iGaming operators to create personalized and meaningful player experiences that keep players coming back for more. How does it work? Read this ➡ https://lnkd.in/eaYWdsG2 SE (and field correspondent): Alec Gehlot

We just wrapped up a fantastic breakfast in Malta with iGaming executives, diving into how Opti-X, our Digital Experience Platform, goes beyond deep personalization in iGaming. ☀ Our guests discovered new ways to leverage data-driven personalization to boost player engagement, loyalty, and growth. A huge shout-out to our speakers—Sherwin Jarvand from ComeOn Group and our own Matthew Gilbery and Ben Tepfer—for sharing eye-opening insights and real-world strategies. Big thank you to our guests for making it a fabulous morning! 🙏🏼