Modern

Access report: https://lnkd.in/ey8sN5iF #B2BResearch #CMOInsights #B2BCMO

Like people, your personas change. Have you revisited them for your 2025 strategy? There's still time to ensure your targeting and messaging remains both sharp and relevant for the new year. Use this article on creating effective buyer personas as your check list: https://lnkd.in/efNuHqkt #2025strategy #buyerpersonas

1 year, 6 months, a quarter? How far ahead do you create your strategy? Our most recent CMO roundtable uncovered that marketing leaders are saying goodbye to annual plans, focusing on quarterly strategic assessments and adjustments. Find out why and uncover more CMO insights: https://lnkd.in/gMU_sVuc #CMOInsights #B2BStrategy

The buyer personas are nailed, the messaging is perfectly crafted, but the budget falls short. Strategist Tom Edwards breaks down how to optimise your paid media budget and do more with less into 4 steps. Read the article: https://lnkd.in/eEkvviqB #PaidMediaOptimisation #B2BMarketing

Is your 2025 marketing team missing a crucial piece? Our latest CMO research revealed a significant gap: Marketing technology strategists are in high demand but short supply. These specialists are vital for designing automation systems, integrating them with your broader business operations and ensuring your martech strategy is aligned to the overall marketing strategy and business objectives. Discover more key challenges facing CMOs in the full report:https://lnkd.in/ewcDhyD6

View our win with Moneyhub at The Drum awards festival, "Mastering the Message: The Psychology of Money" in more detail: https://lnkd.in/gspknTUb #TheDrumAwards #B2BWinners

View our win with CloudPay at The Drum awards festival, "From Net to Spear: How Data Insight Transformed CloudPay's Catch" in more detail: https://lnkd.in/g7_Txccg #TheDrumAwards #B2BWinners

We are honored to take home bronze and silver at The Drum Awards festival last night! These awards reflect the incredible partnerships we've built with our clients and the dedication of everyone at Modern. Silver - Mastering the Message: The Psychology of Money (Moneyhub) Bronze - From Net to Spear: How Data Insight Transformed CloudPay's Catch (CloudPay) View all the winners and nominations on The Drum website: https://lnkd.in/eZX43wdZ #TheDrumAwards #B2BWinners

Tonight's the night. Some of the team will be heading to London for The Drum Awards Festival where Modern have been nominated for 3 awards. We're up for: B2B: Data and Insights B2B: Demand Generation B2B: Limited Budget Congratulations to everyone else nominated and good luck! View Modern's nominations in more detail here: https://lnkd.in/d6Dvh9Ym You can also watch along live from 9pm on the shows live on thedrum.com and via The Drum's LinkedIn page #TheDrumAwards #B2BAwards

Only 1 week until the B2B Marketing ABM Conference. If you're attending, be sure to stop by our stand #15 and say hello to the team. Can't make it to the conference? No problem - we're partnering with Demandbase to bring you a sommelier-led networking event right after the conference. From 6:30 - 9pm in Leadenhall Market, London, you'll have the chance to connect with other ABM and demand generation leaders. Together, you'll have the opportunity to share common challenges and learn from each other's experiences. Limited availabilty. Register your interest now: https://lnkd.in/e3R366zs #B2BMarketing #ABMNetworking