Don't be Shy

We connect the dots to win hearts and minds. See how we rebranded the next big name in business-growth consultancy, Bluprintx: https://lnkd.in/ee4t3EDc #B2Bmarketing #B2Bagency #consultancy #B2Bconsultancy

Exciting times in B2Bville. Here's the lowdown: https://lnkd.in/eq_w3Tp2 #B2Bmarketing #B2Bagency #B2Bnews

Been um-ing and ah-ing about expanding your B2C brand into the B2B market? The latest entry in our How-to Hub explains how you can make this exciting transition – without completely overhauling your business: https://lnkd.in/ezBZ-9ir #B2Bagency #B2Cagency #B2Bmarketing #UKmarketing #expansion #growth

Predictably and justifiably, Collins Dictionary has declared 'brat' to be the word of 2024. Popularised by Charli XCX's all-conquering album of the same name, 'brat' has been everywhere this year, from megabrands' social posts to Kamala Harris's election campaign. But what's been marketing's equivalent of 'brat'? What's the buzzword every agency has been casually dropping into their decks, pitches and LinkedIn posts this year? Here are a few contenders: 'GenAI' If you need this explaining, it may be time for you to retire. 'Personalisation at scale' Not quite as snappy as 'brat', granted – but this was an equally exciting concept for tech-minded marketers. Using AI and big data to customise messaging, brands can now get personal with *everyone*. 'Rizz' Young-person slang for charisma, rizz was what every Gen-Z-targeting brand aimed for in 2024. The Drum even produced a guide on the subject, entitled "How to make your brand 'rizz' without being laughed at". 'Equity-centred design' Basically: designing with everyone in mind. This approach puts marginalised communities front and centre, making marketing more inclusive and fair. And better experiences for customers = bigger wins for brands. What did we miss? #brat #CharliXCX #CharliB2B #B2Brat #marketing #UKmarketing #B2Bmarketing #marketingagency

We help B2B retailers sell like hot-cake bakers. For example: See how we doubled M&S Corporate Gifts' web conversion rate: https://lnkd.in/etT6a9Zt #B2Bretail #B2Bmarketing #B2Bagency #retailmarketing    

Salesforce’s marketing automation platform Pardot does a lot of different things. It manages email marketing campaigns. It automates lead nurturing and scoring. It tracks user behaviour on websites. And that’s just for starters. Because it’s so all-powerful, it’s a bit much to get your head around at first. In fact, it can be hard to establish if Pardot would even benefit your business. We have the perfect cure for POS (Pardot Overload Syndrome) – our succinct, unbiased and 100% unofficial overview of the platform: ‘How to get started with Marketing Automation: Pardot edition.’ Click here to become a smug Pardot know-it-all – in under three minutes: https://lnkd.in/eJ3ZeCbX #martech #pardot #salesforce #B2Bmarketing #B2Bagency

It’s been a problem for businesses since the dawn of commerce. You invent an entirely new product or service, it sells like hot cakes – and before you know it, it’s being shamelessly copied by rivals. But do not despair. Instead, read our latest How-to Hub entry, and exact sweet revenge on those plagiarising wannabes: https://lnkd.in/ej_zVbYC #B2Bmarketing #B2Bagency #B2Bbranding #copyright #patent

We connect the dots to win hearts and minds in the education space. See how we gave Kognity a 67% boost in traffic from organic search – and a 43% increase in new users: https://lnkd.in/ekenT93Z #edtech #B2Bmarketing #B2Bagency #education #UKeducation

Let’s be honest, most of the “BIG NEWS!” posted on LinkedIn is nothing of the sort. It’s usually medium news, at best. Sometimes, barely even titchy news. But – seriously and genuinely – here is some BIG NEWS. Don’t be Shy is now part of multi-award-winning B2B agency Lesniak Swann - Cert. B Corp. The bringing together of these two B2B big-hitters has resulted in a seamless new super-team, capable of delivering extraordinary work across any and every discipline. Our newly combined knowledge pool also greatly expands our sector expertise. From ecommerce to construction, we can deftly handle it all.   We’re all pretty excited about the future, and there’ll be lots of exciting new developments announced over the coming weeks and months. (Told you it was big news!) For some spicy insider goss on this – the week’s biggest B2B story – check out our brand-new blog: https://lnkd.in/e2tFBD7c #B2Bmarketing #B2Bagency #UKB2B #B2B #B2Bnews #UKmarketing

Our logistics clients outperform their rivals – no small feat in such a competitive industry! See how we delivered big logistics wins for Uber for Business: https://lnkd.in/gnXYutxM #B2Bmarketing #logistics #UKlogistics #logisticsmarketing #B2Bagency