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Is your media buying squeaky clean? Many marketers champion responsible data practices, but is it reflected in your media buys? Angelina Eng's latest article for MarTech dives into how to ensure your campaigns are ethical and privacy-conscious. Learn how to avoid shady data tactics and build trust with your audience. ➡️ https://lnkd.in/e8QnHbKN #digitaladvertising #dataprivacy #mediabuying #digitalmedia #marketing

🚀 The Power of Combining Radio and Digital Advertising Did you know that combining radio and digital advertising can significantly amplify your brand's reach? By pairing these two powerful platforms, you can extend your reach, increase brand recognition, and ultimately grow trust with your target audience. Here's how: 🎙 Radio makes a broad impact, but digital ensures you're remembered. When people hear your ad on the radio and see it online, you're no longer a stranger—you're trusted. 🧠 Multi-channel marketing activates more senses. Seeing and hearing your message helps your audience remember you more effectively. ⚡ Not everyone is reachable on one platform alone. By using both radio and digital, you ensure no potential customer slips through the cracks. 💡 Tips for Multi-Channel Success: 1. Focus on Keywords: Use key phrases from your radio ads in your digital campaigns to stay top of mind. 2. Keep the Language Consistent: A unified tone and message build stronger audience connections. 3. Try Different Digital Formats: From display ads to email marketing, find what works best with your radio strategy. 📈 For any help developing a multi-channel marketing plan, see our team at Brand One Digital. We're founded by Blackburn Media Inc, who have decades in the radio business, composing a seamless relationship between our client's digital and radio advertising initiatives. 🔗 Read more here: https://lnkd.in/esBCSsXm #BrandOneDigital #DigitalMarketing #LdnOnt #LdnOntMarketing #DigitalMarketingAgency #RadioAdvertising #MultiChannelMarketing #BlackburnMedia

Get a fresh perspective on shifts & challenges in the media landscape with our key takeaways from the Digiday Media Buying Summit. #digitalmarketing #mediabuying

Looking to expand your business reach? Here are the various ways to market your business effectively in 2024 Understanding your target 🎯audience and choosing the right advertising platforms are crucial in standing out and attracting potential customers. Don't limit yourself to traditional methods; explore the digital landscape for endless advertising possibilities. Take the leap and elevate your business visibility today! https://lnkd.in/dVFQC5xa #BusinessMarketing #DigitalAdvertising #TargetAudience

The COVID 19 pandemic changed the tenets of business and advertising almost completely. Now, more than before, businesses have to shift their advertising focus to digital media if they are to make lasting impact on their audience. It came naturally. It is not anyone's making. Investments in obtaining and building strong digital marketing teams are already yielding results for top-performing companies in the world's most competitive industries. Digital marketers have become gems echoed by the thirst of brands to serve customers in the perfect and most cost-effective way. I don't have to tell you how badly you need one! Dig deep into your traditional ad spend and compare to your ROI against that of competitors leveraging the world's expanding social networks and search engines. Facts don't lie! In light of this huge potential waiting for you to tap into, I present myself, having completed the Digital Ad Expert program with a groundbreaking score, as your company's next marketing employee. I cherish team work and digging deep into information available to uncover insights that can inform my advertising campaigns. #TheBestDecisionIsThatMadeWithInsihts #DigitalNowAndForever #OpenToWorkUnderNegotiatedTerms #EntrepreneurshipInAMarketer #YourCompanyAtHeart #SalifuSuale #DigitalAdExpertByAleph

Looking to expand your business reach? Here are the various ways to market your business effectively in 2024 Understanding your target 🎯audience and choosing the right advertising platforms are crucial in standing out and attracting potential customers. Don't limit yourself to traditional methods; explore the digital landscape for endless advertising possibilities. Take the leap and elevate your business visibility today! https://lnkd.in/gDBbVEh3 #BusinessMarketing #DigitalAdvertising #TargetAudience

Without third-party cookie data, it can be challenging to get the most value out of your digital ad inventory. But there's a solution: yield optimisation. In our latest guide, our Principal Consultant Danny Holmes shares proven strategies to: ▶ Boost your sell-through rate and revenue ▶ Create the right balance between profitability and user experience ▶ Adapt your ad monetisation approach for the cookieless future Learn how to future-proof your digital advertising business. Read the full guide here: https://lnkd.in/e2B69A-Q #ThirdPartyCookies #TargetedAdvertising #DigitalAdvertising #YieldOptimisation

𝗛𝗼𝘄 𝗢𝗳𝘁𝗲𝗻 𝗦𝗵𝗼𝘂𝗹𝗱 𝗬𝗼𝘂 𝗥𝗲𝗳𝗿𝗲𝘀𝗵 𝗬𝗼𝘂𝗿 𝗔𝗱 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀? In the world of digital advertising, using the same creative for too long can lead to something called “ad fatigue.” This is when your audience starts ignoring your ads because they’ve seen them too often. Here’s a quick guide to know when it’s time to refresh: • Every 4-6 Weeks 📅: For most ad campaigns, this is the sweet spot to keep things fresh. But it depends on how fast you’re reaching your audience. • High Frequency Rule 🚀: If your frequency hits 3-5+, consider a new creative. This indicates your audience is seeing the ad too often, which can lower engagement. • Declining CTR & Engagement Rates 📉: Notice your click-through rate or engagement is dropping? That’s a major signal your audience needs something new. • Seasonal or Trend-Based 🎉: Special events, trends, or seasons are perfect times to refresh and stay relevant. By keeping your ads fresh, you stay in front of your audience with content they actually want to engage with. Don’t wait until performance drops to make a change—proactively plan creative updates!

In 2025, ~70% of digital inventory will be non-addressable. Have you incorporated it into your media strategy? Our latest blog post explains how to address the non-addressable. #yahooadvertising #yahoo #cookiedeprecation #cookieless #DSP #adtech

Media Buyers: Imagine you had a customer segment representing a significant portion (40%) of your customers and held a brand value equal to or superior to other segments. Despite the segment’s importance and high brand value, you discover that your social campaigns reach less than half of them. What would you want to do? Learn more in our Game-Changing Shift series with Qrious Insight -> Jon Hudson Mark Slade Duncan Blackett Gregory Wester