Viacheslav Berezhnoi’s Post

Why Relying on Just One Advertising Platform Is a Risk Explanation: - Depending solely on a single advertising platform can be risky for your business. Here are three reasons why diversifying is crucial: Platform Changes:- Platforms frequently update their algorithms, policies, and ad formats. A sudden change can impact your ad performance and disrupt your strategy. Diversifying helps mitigate the risk of being adversely affected by a single platform's changes. Audience Limitations:- No single platform reaches all potential customers. By limiting your ads to one platform, you might miss out on significant segments of your target audience who prefer other platforms. Expanding your reach across multiple channels maximizes visibility and engagement. Risk of Platform Issues:- Technical glitches, account suspensions, or policy violations on one platform can halt your advertising efforts. Diversification ensures that if one platform encounters issues, you still have active campaigns running on others. Call to Action: - To safeguard your advertising success and reach a broader audience, consider diversifying your ad strategy across multiple platforms. For more insights on effective advertising strategies, connect with us! #AdvertisingStrategy #DigitalMarketing #MarketingRisks #PlatformDiversification #AdCampaigns #MarketingTips #SocialMediaAdvertising#MarketingStrategy #AdDiversification #PlatformDependence #DigitalAdRisks #MarketingInsights #CrossPlatformMarketing #AdManagement #MarketingBestPractices #AdvertisingSuccess #SocialMediaStrategy #DigitalAdvertising #AdCampaignManagement #MarketingTrends #BusinessGrowth #RiskMitigation #AdPerformance #MarketingOptimization

Is your media buying squeaky clean? Many marketers champion responsible data practices, but is it reflected in your media buys? Angelina Eng's latest article for MarTech dives into how to ensure your campaigns are ethical and privacy-conscious. Learn how to avoid shady data tactics and build trust with your audience. ➡️ https://lnkd.in/e8QnHbKN #digitaladvertising #dataprivacy #mediabuying #digitalmedia #marketing

Are your campaigns falling through despite using all the "proven" strategies? Here are 5 strategies we use to scale our clients' ad spend to $1M per week: ✅ Hyper-Personalize Your Ads — Create highly targeted campaigns tailored to each client's unique audience, funnel, and goals. Speak directly to YOUR customers. ✅ Leverage Real-Time Data — Post-iOS 14, rely on third-party attribution tools to identify high-value touchpoints and customers. Feed data back into campaigns for excellent optimization. ✅ Over-Deliver on Value — Help clients improve every aspect of their business, not just ads. Send gifts, provide valuable insights, and find opportunities to add value at every turn. ✅ The Psychology of Persuasion — Create campaigns that resonate with your audience's deepest desires and emotions, inspiring loyalty. Rising ad costs and competition can't influence this. ✅ Freedom-Focused Culture — Prioritize your team's happiness and well-being. They'll deliver exceptional results from anywhere in the world and move mountains for you and your clients. These are the exact principles we use to profitably spend millions on advertising each month for our top-tier clients. Which of these strategies will you implement first to boost your ad performance? Share your action plan in the comments!

I’m not a big fan of industry benchmarks. I completely understand why some marketing teams want to understand where they sit among their peers, but the very nature of industry benchmarks can make them irrelevant to one brand’s individual marketing efforts. Because industry benchmarks are aggregated across dozens (or even hundreds) of samples, it’s almost impossible to account for the nuance required for an apt comparison. When looking at benchmarks for metrics like CTR, CPL, or conversion rate, those reports don’t always account for audience, creative, landing page content, brand recognition, etc… When having benchmarking conversations with clients, I always work with them to develop our own benchmarks based off of their existing data. - - - - - If you’ve found this insightful, I share the actual work I do to help my clients grow their paid media programs in my weekly newsletter. You can subscribe through the link in my profile. #paidmedia #digitalmarketing #growthmarketing

Struggling to Make Your Ads Stick? Here’s Why… 🎯 Here’s the hard truth: if you’re trying to market to everyone, you’re losing out. The highest-converting ads don’t just “speak”—they connect deeply with a specific audience. Imagine creating ads that make people feel, “Wow, this is for ME.” That’s the magic of knowing exactly who your audience is. Here’s why defining them is an absolute game-changer: 🔥 Resonate, Don’t Just Reach: When you know your audience, every word, every image, every offer speaks directly to what they care about most. It’s like giving them a solution they didn’t even realize they needed. 💸 Get More, Spend Less: With a crystal-clear audience, you stop wasting money on people who just scroll by. Instead, your budget goes further, making every dollar work smarter. 📈 Turn Browsers into Buyers: You’re not just creating ads—you’re crafting experiences that lead to action. And that’s where the real results happen. So, who exactly are your ideal customers? What do they crave, what keeps them up at night, and where do they hang out online? Get these answers right, and you’ll start creating campaigns that sell like wildfire. Ready to target your perfect audience? Drop a “YES” in the comments if you’re ready to see the difference this can make in your marketing! #AudienceTargeting #DigitalMarketing #MarketingHacks #CustomerInsights #MarketingSuccess #AdStrategy #ReachYourAudience #MarketingForGrowth #BoostYourBrand #SmartAds #MarketingTipsAndTricks #KnowYourAudience #BetterROI #BusinessGrowth

📈 Before: Our Paid campaigns were good, but we knew they could be great. We were hitting our targets but not exceeding them. And in a world where good is often not good enough, we wanted more. 🚀 After: With a fine-tuned strategy, the results speak for themselves. We saw a killer increase in conversion value to $473K, all while maintaining our spend at $125K. That's the power of relentless optimization and knowing your audience inside out. What did we change? We leaned into audience insights, tweaked our creatives for maximum resonance, and optimized our bids for the best possible ROI. 🔧 The graph shows the journey. Those peaks and valleys are where we learned, iterated, and eventually soared. Your budget is important, but how you use it is what defines success.

What's Wrong with Your Ads and How to Fix It 1. No Clear Goals →  Mistake: Not having specific targets.   ↳ Solution: Set clear, measurable goals to guide your campaign and track success. 2. Wrong Audience  → Mistake: Targeting the wrong people.   ↳ Solution: Use data to understand your audience and tailor your ads to their needs and interests. 3. Weak Message → Mistake: Failing to show why your product is special.   ↳ Solution: Highlight what makes your product unique and why customers should care. 4. Poor Design and Copy → Mistake: Using low-quality images or boring text.   ↳ Solution: Invest in good design and compelling copy. Test different versions to see what works best. 5. No Clear Call-to-Action (CTA) → Mistake: Not telling viewers what to do next.   ↳ Solution: Use clear and direct CTAs to guide your audience's next steps. 6. Not Mobile-Friendly → Mistake: Ads that don’t work well on mobile devices.   ↳ Solution: Ensure your ads look good and function well on all devices, especially mobile. 7. Ignoring Data → Mistake: Making decisions without checking the numbers.   ↳ Solution: Regularly review your ad performance data and adjust your strategy based on what works. 8. No Testing  → Mistake: Running the same ad without changes.   ↳ Solution: Test different versions of your ads to see which ones perform best, and make improvements. 9. Ignoring Feedback  → Mistake: Not listening to customer feedback.   ↳ Solution: Use feedback from your audience to improve your ads and make them more effective. By avoiding these mistakes and applying these solutions, you can greatly improve your ad performance. What issues are you facing with your ads? Share in the comments, and let's find solutions together! ------------ Looking to improve your Ads? DM me and I'll make a strategy for you! ♻️REPOST to your network if you found this informative! #marketing #googleads #ppc #advertising #ROI #adoptimization #marketingstrategy #digitalmarketing #adperformance #businessgrowth

Let’s get one thing straight: throwing more money at your ads isn’t going to save an all-over-the-place strategy. I see it all the time—businesses burning through their ad budgets with the belief that more spending equals more success. Spoiler alert: it doesn’t. 🔥 Small Budgets Can Pack a Punch: No, you don’t need a bottomless bank account to get results. What you need is a razor-sharp understanding of your audience and a message that hits home. You have to know your audience the same way a girl's best friend knows her friend's grocery store crush's life history. I've seen small campaigns with killer targeting crush the competition. It's not about how much you spend—it's about how smart you spend it. 🔥 Clicks Are Vanity; Conversions Are Sanity: Stop obsessing over click counts. They’re the vanity metrics of the ad world. What you should be laser-focused on are the actions that drive your business forward—conversions, sales, the stuff that pays the bills. A thousand clicks mean nothing if they don't lead to paying clients. 💡 Quick Win: Next time you’re reviewing your ad performance, dig deeper. Look beyond the surface stats. The moolah is your focus. ⚡ Sound Off: What’s the biggest ad myth that’s ever burned you? Drop your story below—let’s vent! #socialmediamarketing #advertising

When the ROI of a campaign is positive, it doesn’t not mean you should spend more You could be wasting money 😳 Wuut? 👀 How? The campaign with a positive ROI might ▹ have a small audience which means you’re just reaching the same people more times with your ad. So you’ll either annoy them or they just start to ignore your ads because it’s not new and shiny to them anymore. ▹ might start to reach people who would never convert because not everybody is your ideal customer. When you change your budgets, you enter different auctions for different groups of people. So you spend more and it might bring down your ROI but is it having an effect on your top line revenue? This is why understanding incrementality is SO important. When you start incrementality testing, you start to understand the value of your marketing activities And it’s way easier to know how much you should be spending on marketing. In last week’s poll 86% of you said that you shouldn’t always scale if the ROI is positive so my curious question is - what other factors do you look at? Are you in the incrementality game? Let’s chat about it below ⬇️ #performancemarketing #campaignoptimization #campaignstrategy #paidsocial #paidsocialmedia #incrementalitytesting

“Paid ads get instant results” is a sales tactic. This is only possible if… - You have the right offer - You have an existing audience - You have a large enough budget The reality is for most small businesses starting their marketing: Month 1: Test for ideal audience + creatives/funnel Month 2: Keep testing while building a warm audience Month 3: Change and renew what doesn’t work Month 4: You have a strong enough warm audience to get a sustainable ROI and be popular for your ideal customer profile Don’t fall for the trap. Find an ads guy you can trust. (I might know just the guy for you😉)