neverMEH’s Post

Amazon rewards people who can see what's coming around the corner. Social commerce is what's next. And it's coming fast. Amazon just introduced a partnership with TikTok that shows they KNOW it's future of e-commerce. And they've had the Creator Connections program for a while now. It's time for brands to really focus on it. The screenshot is a campaign we just ran with Creator Connections. 5X return on investment! Plus, this content can be used across YouTube, TikTok, Instagram, and Amazon Live. Brands MUST embrace collaborating with creators to drive traffic to Amazon if they want to be successful. I predict that in the future, creators' content will be licensed for use in Amazon ads. You'll be able to use UGC in video ads on Amazon just by paying a licensing fee. If you remember, only vendors used to have videos on their listings. I advised sellers around 2015-2016 to start creating videos for their brands, predicting that they would eventually be able to use them in listings and ads. Those who took that advice had a significant advantage when the capabilities were finally available. That's where we are now for Creator Connections. Brands that start leveraging this and TikTok today will be ahead of the curve. They'll have the content ready to license, run ads with, and vet for effectiveness.

Sleeping on Amazon Posts? You're missing out on prime real estate that 90% of sellers ignore! After helping brands maximize every Amazon tool available, I can tell you - Posts are the underutilized gem in your content strategy. Here's why they're a game-changer: • They appear on competitor listings (hello, free traffic!) • Show up in mobile shopping feeds where customers are already browsing • Create a social media feel that builds authentic brand connection • Drive discovery of your entire product catalog through lifestyle content - Gain brand followers to then retarget with new products, content and offers Brands consistently using Posts are seeing up to 15% increased engagement on their listings. The best part? While everyone's fighting over PPC, Posts are still a relatively untapped goldmine. Start with 3 posts per week. Mix product features with lifestyle shots, and always include a clear call-to-action. Ready to leverage Posts? Your competitors sure hope you aren't. 😉 #AmazonMarketing #EcommerceTips #AmazonPosts #BrandGrowth #DigitalStrategy

#YouTube is teaming up even more with Shopify to take on TikTok Shop, letting creators tag thousands of new brands in their videos. This feels like a smart move, especially since Google’s earlier attempts, like #Google Express (or whatever they ended up calling it), never really took off. I think that was because it got too mixed up with other Google Shopping and #AdWords stuff—no one knew what was going on. This kind of partnership is a much better way for Google to get into #ecommerce. https://lnkd.in/dd4Z8JGK

Ever thought Amazon could crack the advertising code (NOT Amazon sponsor ADs) that everyone else failed at? Well, they just might have. Commerce ads are the holy grail of advertising. Normally, we talk about performance ads (think "Download this app now!") and brand ads (think "Feel good about our brand"). Both have their perks and pitfalls. Performance ads are all about ROI but struggle to get the right users. Brand ads target the right crowd but can’t measure direct action. Enter commerce advertising. Imagine showing a product, and boom! The user can buy it right there without leaving the app. You can see instant results and tweak as needed. Sounds perfect, right? But it's super tough to pull off. Facebook and Twitter tried and failed. Even during my stint at InMobi, we gave it a go—no dice. Then Instagram showed up and showed us how it's done. They started as a content app, seamlessly adding commerce. The trick? Making ads look and feel like regular content. Users could discover products and buy them without leaving the app. Instagram nailed the native content game. Now, it looks like Amazon might be the next big player. Amazon is using its new product for it, i.e. Amazon Mini TV. They’re flipping the script—starting as a commerce app and adding content. Whether one approach is better than the other is up for debate. However, for Amazon to hit it out of the park, it needs to create content that is as addictive as Instagram’s. Watching these giants tackle commerce advertising from different angles is going to be fascinating. Who do you think will come out on top? #CommerceAds #Amazon #Instagram #DigitalMarketing #AdvertisingInnovation #Ecommerce #ContentMarketing #AdTech

🚀 𝐖𝐡𝐲 𝐚 𝐒𝐭𝐫𝐨𝐧𝐠 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐑𝐚𝐭𝐞 𝐌𝐚𝐭𝐭𝐞𝐫𝐬 𝐑𝐢𝐠𝐡𝐭 𝐟𝐫𝐨𝐦 𝐋𝐚𝐮𝐧𝐜𝐡 🚀 Launching a product on Amazon is an exciting moment! 🎉 But let’s be clear—if you’re not laser-focused on your conversion rate from day one,  you’re missing out on maximizing your product’s true potential 💸. It’s not just about driving traffic to your Amazon listing—it’s about attracting the right shoppers who are ready to buy. 🔑 𝐖𝐡𝐲 𝐢𝐬 𝐭𝐡𝐢𝐬 𝐬𝐨 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐟𝐨𝐫 𝐀𝐦𝐚𝐳𝐨𝐧 𝐬𝐞𝐥𝐥𝐞𝐫𝐬? - A high conversion rate signals to Amazon’s A9 algorithm that your product is relevant 🛍️, leading to better organic ranking. - More conversions = more keyword ranking 🔝 and visibility. - Optimizing your listings early for conversion saves you money on PPC campaigns and maximizes your advertising efficiency. However, many sellers fall into the trap of targeting irrelevant search terms from the get-go 😬. Sure, you’ll get traffic—but if it’s not the right kind, your conversion rate will suffer, and so will your listing’s potential for long-term success. 💡 𝐖𝐡𝐲 𝐲𝐨𝐮 𝐬𝐡𝐨𝐮𝐥𝐝 𝐚𝐯𝐨𝐢𝐝 𝐢𝐫𝐫𝐞𝐥𝐞𝐯𝐚𝐧𝐭 𝐬𝐞𝐚𝐫𝐜𝐡 𝐭𝐞𝐫𝐦𝐬: - You’ll burn through your PPC budget on clicks that don’t convert 🛑. -Low conversion rates can hurt your listing and reduce your chances of getting Low CPC. -Poor targeting = wasted ad spend = lower sales velocity, which will damage your product’s long-term performance and rank 📉. From day one, focus on driving relevant traffic with precise keyword targeting, and you’ll see a significant Results over time 📈. Start smart to scale fast! Have you seen the impact of targeting the right or wrong keywords on your Amazon listings? 🤔 Drop your thoughts below—I’d love to hear your experiences! #AmazonFBA #AmazonPrivateLabel #AmazonSEO #AmazonConversion #AmazonPPC #Amazonbusiness

How a single TikTok video skyrocketed Amazon ranks by 9,127% (...steal this strategy for your eCommerce brand) The power of #AmazonFinds is REAL. With 64 billion views on TikTok, it's clear: People discover products on TikTok, then buy on Amazon. Here's proof: A TikTok video posted in April got 2.3M views in just 15 days. The top comment? "Sighs and opens up Amazon" - liked by 647 people. The impact on Amazon sales was INSANE: ✅ Seller rank jumped from 33,493 to 363 in the Home & Kitchen category ✅ That's a 9,127% improvement... in 15 DAYS! Why this matters for your eCommerce brand: 1️⃣ TikTok is the new product discovery platform 2️⃣ Viral content can lead to explosive Amazon sales 3️⃣ You need a TikTok strategy... yesterday! Don't sleep on this opportunity. Start creating TikTok content for your products NOW. You could be one viral video away from 10x-ing your Amazon sales. Want to learn how to create viral TikTok content for your Amazon products?

Effective Amazon Ad Examples for Every Type and Format https://hubs.li/Q02G8hnV0

Effective Amazon Ad Examples for Every Type and Format https://hubs.li/Q02G8qN40