Adam Weiler

Home Depot just launched a self-service ad platform. Why's this a big deal? It lets smaller brands or wholesale competitors advertise more strategically without needing an agency or big budgets. Think about it: • More brands can now reach Home Depot's customers • Easier to set up and manage niche ICP campaigns • Potentially lower entry costs This move isn't just about Home Depot. It's part of a more significant trend... Retailers are becoming media companies. They're not just selling products anymore—they're selling access to their customers. Home Depot's push into DIY and kCommerce content represents a significant shift in strategic priorities. For brands, this means: • Potentially better targeting options • Potentially lower ad costs, with better results For customers: • More relevant ads • Possibly lower prices (if brands pass on savings) But there are challenges: • How will they ensure ad quality? • What about data privacy? The retail media space is heating up. Who will make the next move?

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How did we help nearly triple installs for a Shopify app client in 1 year? First you have to have the proper foundation for growth. When we started in early 23'; our focus was on brand and defining our acquisition strategy. These are time consuming processes & don't always = immediate growth. We also realized that we were missing some depth in the way of onboarding flows to help with TTV (time to value); so we got setup with ActiveCampaign & built out the API to sync with a variety of feature / time based actions that timed with emails. This is also built out by plan type (we have 3). Once we had some of these elements in place; we looked at acquisition strategies. - SEO for Shopify apps is $$ as you the app listing page is where the transactions occur; so even though driving traffic to webpage is important; conversion rate can be less than ideal; so we employed a tactic of reaching to blogs / publications that were doing lists & aggregating info on our sector; and building relationships with them to list our site via affiliate program / backlink to our app store. So instead of spending $$$ on SEO we focused on relationships & being where the searches were already occurring. - Dialing in our paid strategy. We initially started with Google, Shopify App Store, Meta, LinkedIn & Reddit for paid channels. We were spending about 45% of our budget in App Store; with rest spread b/t other channels. LinkedIn was honestly a bust; just too expensive for a <$100 a month SaaS tool & many of our ICP (ecomm biz owners) did not seem to be as active on the platform as we hoped. After spending 2 quarters analyzing CAC, CAC payback period, & trial to conversion rate; we realized that Google wasn't as attractive as a channel as it looked on paper. It also took finding a 3rd party tool App Store Analytics to help tease this out as we weren't initially able to follow source data all the way through install given Shopify App store guardrails. With Google; were getting a lot of installs / clicks; but those customers weren't sticking around & many weren't even converting to paid. So we dialed back our Google spend & reinvested that in hiring a more focused Shopify ad expert (Omer Linhard) & really focusing our efforts on that area. We were able to reduce our CPI (cost per install) by 40-50% & slowly scale spend up to closer to 75% of our ad budget. We ran cold layers on Reddit & Meta; but attribution wasn't ideal; so we paused Meta & left Reddit on as a retargeting layer. - We started a partner program. This now basically runs itself on <$250 a month. We have an outbound campaign setup, a link on our website & we have a Slack channel. We net b/t 10-15 new clients per month through this channel at essentially a $0 CAC. We pay the affiliates 20% of the contract value for 1st 12 months; & we're finding that the affiliates are sharing it amongst themselves; so we're adding b/t 5-10 new affiliates each month. Currently this is generating almost 3K in MRR.

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This apparel brand cashflows $2.2M per year and it's for sale. (Photo is just a mockup) Asking Price: $5.999M Cash Flow: $2.253M Gross Revenue: $8.5M Inventory Included: $750K Established: 2020 Profit multiple: 2.6x Here are my thoughts: 1. Shark Tank backing shows credibility and a strong market position. However, TV fame doesn't guarantee sustained success. 2. The cash flow and revenue figures are impressive. Yet, past performance doesn't always predict future results, so I want into the financial trends. 3. It has exclusive agreements with major sports teams, which is a huge value. But these deals need constant renewal and strong relationships to maintain. Make sure those relationship can be carefully transferred to the new owner. 4. The team staying post-acquisition is a big plus for stability. Still, employee loyalty can waver under new management. Find out more about the leadership & employee relations. Follow for more business acquisition content!

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Design for every device, because your customers are browsing everywhere. Key Insights from George Barnett Reid 👀, GB Media: Amazon currently resizes storefront graphics automatically, but the results can vary in quality. There’s a growing expectation that Amazon will eventually allow uploads of mobile-specific versions for storefronts, similar to existing practices for A+ content and BrandStory. It's important to regularly check how your storefront appears on different devices, particularly mobile, to ensure an optimal user experience rather than relying on assumptions. #Amazon #Ecommerce #DigitalMarketing #Design #UserExperience #MobileOptimization #Branding #ContentCreation #Marketing #Innovation

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If you want to grow your list, use Onsite Opt-In. Simple as that

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My Take on Amazon's New Veeqo Profit Analyzer Amazon’s latest tool, the Veeqo Profit Analyzer, has officially entered the scene – and I have a feeling it’s going to shake up the landscape for third-party apps in a major way. As someone who's worked closely with Amazon sellers for years, I can confidently say this is a bold move. With Veeqo being tightly integrated into Amazon’s ecosystem, it could leave many third-party profit-tracking tools scrambling to stay relevant. Why? Because Amazon is bringing sellers the data they need, directly on their platform, in real-time – no extra fees, no external apps needed. It’s clear that third-party tools will have to step up their game, but let’s be honest – competition breeds innovation, and this could lead to even more exciting developments in the eCommerce space. https://buff.ly/3XQANMI #AmazonSellers #Veeqo #EcommerceTrends #AmazonFBA #DigitalInnovation #ProfitAnalyzer #BusinessGrowth

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Are you targeting the right audience on Meta? 🎯 (Here’s the NEW way to target in 2024 ↓) Meta has been removing targeting options, making it harder to reach your ideal audience. 🤦‍♂️ I see so many businesses wasting budget on the wrong people ... Here’s how to target properly in 2024 (and 2025) ↓ ⚙️→ Use the BEST attribution settings for your business 💰 → Set your bid strategy to prioritize high-value customers I just made a video showing how we increased ROAS by 40% → Simply by fixing these settings! Comment "TARGET" below, and I’ll DM you the full video (must be connected)! 🎥 #MetaAdsTargeting #OptimizeAdSpend #2024AdPerformance

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🚨 OPPORTUNITY ALERT for someone in Arizona who wants to acquire a profitable small business🚨 -- Details below 👇 • Industry: Home/professional services • Cost-per-warm-lead is <$10/lead (will go down with further optimized campaigns) • Average job size is >$1,250 • Gross margin currently at 70%+ (will come down as business grows) • Market is HUGE (pretty much every home in Arizona) • Low competition (others offering the same service, but none focusing on/promoting it) Assets included in acquisition: • Website • Social media accounts • Meta ads account (primary lead acquisition channel) • Email list • 30+ untapped warm leads Type of person who can explode this business: • Marketing/sales background (preferred) • Personable • Unafraid of doing the dirty work I truly believe this is a killer opportunity for someone who is motivated to work hard and do what it takes to be successful. This is a business concept we incubated at Offseason that we are now looking for a partner to take to the next level together. If you are interested, send me a DM or comment and I can send more details!

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A stroke put me on the sidelines the past few months (...gulp, more on that later). But happy to drop my first video in a while.... I dive into one of the best strategies i've found the past six months to: ✔️ Drive Rank ✔️ Reduce Ad Spend ✔️ Build a multifaceted traffic stack If you are looking for a bright light in your #amazonfba business, check this one out. https://lnkd.in/gefFbMYr

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Steal our playbook for building a affiliate program for Shopify App 👇 Affiliate & partner programs can be a huge win for SaaS companies. Just ask HubSpot, Klaviyo, etc. They built their businesses on it. We're partners in a growing SaaS platform for Shopify. This time last year; a program did not even exist. The simple goal was to generate 5K in MRR from the program & we're so close. We pay partners 20% of the monthly fee for the 1st year (so anywhere from $100 to $450 per referral) We had ideated the below plan last summer & then got into execution in Q4. - Use Store Leads to identify commonly shared apps in the Shopify ecosystem & outbound to apps that had similar customer profiles. We'd do shared content, newsletters, in-app promotions, etc. - Use Apollo to identify Shopify development agencies as they often are tasked with setting up new Shopify stores tech stack - Use Klaviyo partner directory page to build an out bound list. These folks are working with Shopify stores + have demonstrated that they're open to referring software. We took the outputs from above & built out distinct outbound campaigns using Instantly.ai & Dripify Lead Conversations. This was a simple series of emails & some mild personalization. We set UTMs up on our links within each email & put folks who showed intent (i.e. clicked) into a audience on LinkedIn & built a retargeting campaign. From there; we drove everyone to our Shoffi - Shopify Apps Affiliate Platform platform; where the partner would make an account > get approved > be provided a link & they'd be able to start sending leads. We opened a shared Slack channel (this one has been hard to get moving, but still work in progress). We do a monthly newsletter to our affiliates, keep them updated on software & offer access to our dev team for any issues. We just crossed 4.5K MRR threshold & are tracking to hit our 5K MRR goal by end of October. By Q1 next year; we think the MRR from this program can cover 80% or more of the companies marketing costs & allow us to expand our program into more experimental areas. Curious how to get your own program going? DMs open!

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Steal our playbook for building a affiliate program for Shopify App 👇 Affiliate & partner programs can be a huge win for SaaS companies. Just ask HubSpot, Klaviyo, etc. They built their businesses on it. We're partners in a growing SaaS platform for Shopify. This time last year; a program did not even exist. The simple goal was to generate 5K in MRR from the program & we're so close. We pay partners 20% of the monthly fee for the 1st year (so anywhere from $100 to $450 per referral) We had ideated the below plan last summer & then got into execution in Q4. - Use Store Leads to identify commonly shared apps in the Shopify ecosystem & outbound to apps that had similar customer profiles. We'd do shared content, newsletters, in-app promotions, etc. - Use Apollo to identify Shopify development agencies as they often are tasked with setting up new Shopify stores tech stack - Use Klaviyo partner directory page to build an out bound list. These folks are working with Shopify stores + have demonstrated that they're open to referring software. We took the outputs from above & built out distinct outbound campaigns using Instantly.ai & Dripify Lead Conversations. This was a simple series of emails & some mild personalization. We set UTMs up on our links within each email & put folks who showed intent (i.e. clicked) into a audience on LinkedIn & built a retargeting campaign. From there; we drove everyone to our Shoffi - Shopify Apps Affiliate Platform platform; where the partner would make an account > get approved > be provided a link & they'd be able to start sending leads. We opened a shared Slack channel (this one has been hard to get moving, but still work in progress). We do a monthly newsletter to our affiliates, keep them updated on software & offer access to our dev team for any issues. We just crossed 4.5K MRR threshold & are tracking to hit our 5K MRR goal by end of October. By Q1 next year; we think the MRR from this program can cover 80% or more of the companies marketing costs & allow us to expand our program into more experimental areas. Curious how to get your own program going? DMs open!

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TCPA Changes Coming: A 2025 Wake-Up Call ⏰ Big shift ahead: ▪️ No more selling leads to 20+ companies ▪️ Consumers must consent to EACH company ▪️ Starts January 2025 Smart companies are already moving: 3rd Party ➡️ 1st Party Leads Real Numbers: One client's 90-day shift showed: ▪️ 4x more converted loans ▪️ Better contact rates ▪️ Higher pitch rates But here's the catch: You can't flip a switch overnight. You need to: ✔️ Plan the transition ✔️ Test new numbers ✔️ Adjust sales processes ✔️ Reallocate budgets Warning: January 2024 isn't optional. It's mandatory. The clock is ticking... DM to see if rebel iQ can help you prepare and thrive in 2025. #mortgage #realestate #insurance #leadgeneration #TCPA #rebeliQ

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I don't have to tell you that slow sites impact your customers AND your business. Higher bounce rates, shorter sessions, and lower conversion rate, they all hurt the bottom line. Key stats (not mine, Google's): - Shopify stores are 1.8x faster than stores on other platforms - 93% of businesses on Shopify have a fast store, more than any other major commerce platform - Shopify server speed is up to 3.9x faster and on average 2.8x faster than major competitors Check out how well your site does here: https://lnkd.in/eTFFE9jX

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Want to make more money from your Shopify store? It's easier than you think. Pricing is the biggest factor in how much profit a business makes. But here's the problem: 95% of store owners just look at what others charge. Pick the middle price, and forget about it. The issue? The stores they copy aren't making money either. We built an AI called PRIYA that does this in a better way: ↳ The AI is trained on millions of product prices ↳ The AI checks how customers shop and what they like ↳ The AI recognizes market trends and future predictions Result? Our users see their profits go up by 40% on average. Don't be part of the 95% leaving money on the table. Want to learn how PRIYA.AI can boost your Shopify store's profits? Type "SHOW ME" in the comments.

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