Daniel Sodkiewicz

🚧 Website optimization is never “done.” Conversion research is an ongoing process, and here’s why: 1️⃣ Customer behaviors change—you need to keep up. 2️⃣ Small tweaks lead to big wins—a 1-second speed improvement can increase conversions by 7%! 3️⃣ Data never lies—tools like Google Analytics and Optimizely reveal where to focus your efforts. Whether it’s A/B testing, heuristic analysis, or user feedback, the key is to keep experimenting and learning. What’s the one thing you’re testing on your site right now? Let’s share ideas. ⬇️ 👍 Like and share 🔄 🔔 Follow me for the latest on digital marketing, conversion optimization, quick wins, and tips. #CROTips #ConversionResearch #DigitalMarketing #GrowthStrategy

1

2 Comments

New episode 🎙🔥 Tune in to episode GTM 116 of The GTM Podcast to get insight directly from Eli Schwartz on: - The product-led SEO framework Eli used to drive SurveyMonkey from 0 to $100M+ in revenue. - Why the old model of churning out SEO content is dead and how AI is disrupting the space. - Eli's journey from getting rejected at top tech companies to becoming a thriving consultant. - The power of deeply understanding your target user and building products for their needs. - Actionable advice for making the transition from operator to successful consultant. + more Available wherever you get your podcasts, including the links in the comments👇

6

3 Comments

Repost from our Founder on the importance of CRO (conversion rate optimization) and creating an intuitive experience for your website site users. #DTC #DTCGrowth #ecommerce

4

Advertisers accept ad tech vendors’ use of fingerprinting — and the misguided characterization of it as “probabilistic attribution” — to their peril. These methods are not future-proofed, but more than that, they mask the broader trend of user-level attribution ultimately, eventually being impossible. Advertisers should be adapting to an increasingly restrictive privacy environment with system-level changes. Not only does simply swapping deterministic identifiers with fingerprints introduce measurement imprecision / risk, it delays the inevitable, which is a wholesale transition to econometric ad measurement. Even genuine probabilistic methods shouldn’t be seen to facilitate user-level attribution. That’s a dead end. Advertisers should accept that, absent persistent deterministic identifiers, their measurement infrastructure should seek to answer three questions: 1. What’s the optimal level of ad spend? 2. What’s the optimal distribution of ad spend across historical channels? 3. Does my spend on any given channel deliver incrementally additive revenue? This — and the introduction of new channels — requires moderated, systematic experimentation. There is no “bottoms-up” methodology that can provide guidance. Advertisers should seek to achieve platform-level ad spend efficiency and maximize revenue using first-party data through personalization. It’s not just that fingerprinting isn’t reliable — what fingerprinting attempts to deliver, which is user-level attribution, isn’t possible as privacy interventions reduce the availability of deterministic identity.

157

25 Comments

Struggling to make your Google Ads budget go further? These three PPC bidding strategies can help: 1️⃣ Target CPA – Control your costs with automated bids that target a specific cost per lead.   2️⃣ Maximize Clicks – Drive more traffic to your site by getting the most clicks within your budget.   3️⃣ Manual CPC – Perfect for firms that want to control every bid and focus on high-performing keywords. Whether you’re aiming for efficiency, traffic, or total control, these strategies give you the flexibility to reach your goals. Curious to see how it works? Read the full article for a deeper dive. https://lnkd.in/gnr5MkD7 #netflylawfirmacceleration #innovatewithnetfly #linkedinforlawyers #linkedinlawyers #netflylegalmarketing #lawfirmmarketing #lawfirmacceleration #LawFirmGrowth #AttorneyMarketing #ClientAttraction #LegalMarketing #LawFirmSuccess #LawyerLife #BusinessForAttorneys #LegalProfessionals #LawPracticeGrowth #AttorneyTips #LawyerMarketing #BuildYourPractice #lawfirmstrategies #attorneyatlaw #PPCStrategies #GoogleAdsForLawyers #LawFirmMarketing #ClientAcquisition #DigitalMarketingForLawyers

1

**Think SEO is just buying a domain and following free checklists? ** Think again! Here's the real SEO process: Buy a domain (easy, right?) ✅ Set up a WordPress site (another freebie!) ✅ Implement endless SEO tactics (time = ) ⏱️ Fail miserably (priceless! ) Repeat steps 3-4 until you cry. Realize your time is worth more than $0. Stop wasting your hustle on SEO tutorials! ‍♂️ Let Digiware implement a winning strategy so you can focus on: 👉 Building your empire While we handle the search engine maze👈 DM us today and ditch the SEO struggle! https://lnkd.in/gEKS8_Ab #SEO #DigitalMarketing #TimeIsMoney #seoexpert

2

Two people are about to win $500 🎉 We talked to 400+ GTM folks about the state of content in the GTM org. A few of our favorite learnings? » 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝗱𝗼𝗻’𝘁 𝗴𝗶𝘃𝗲 𝘁𝗵𝗲𝗶𝗿 𝗰𝗼𝘂𝗻𝘁𝗲𝗿𝗽𝗮𝗿𝘁𝘀 𝗲𝗻𝗼𝘂𝗴𝗵 𝗰𝗿𝗲𝗱𝗶𝘁 Only 8% of content marketers think the wider GTM org has an excellent understanding of content marketing. But 19% of non-content marketers think they have an excellent understanding. There’s an 11% gap. » 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝗳𝗮𝗰𝗲 𝗮𝗻 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝘁𝗼 𝗶𝗺𝗽𝗿𝗼𝘃𝗲 19% of content marketers rank their company’s content “below average,” in comparison to 26% of non-content marketers. Not surprising: non-content marketers think slightly less of their company’s content marketing efforts. » 𝗬𝗼𝘂𝗿 𝗚𝗧𝗠 𝘁𝗲𝗮𝗺𝗺𝗮𝘁𝗲𝘀 𝗪𝗔𝗡𝗧 𝘁𝗼 𝗯𝗲 𝗶𝗻𝘃𝗼𝗹𝘃𝗲𝗱 𝗶𝗻 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗰𝗿𝗲𝗮𝘁𝗶𝗼𝗻 95% of GTM folks think involvement in content marketing will make it more relevant & effective. But only 1/2 had a positive experience getting involved. Holy opportunity for content marketers. Time to optimize the experience! » 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝘁𝗵𝗶𝗻𝗸 𝗯𝗿𝗮𝗻𝗱 𝗮𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 𝘃𝗶𝗮 𝗼𝗿𝗴𝗮𝗻𝗶𝗰 𝘀𝗼𝗰𝗶𝗮𝗹 𝗶𝘀 𝘂𝗻𝗱𝗲𝗿𝘃𝗮𝗹𝘂𝗲𝗱 Again and again, we saw comments like, “There’s an under-appreciation for just how much organic social can drive results compared to website traffic/impressions,” and “Organic metrics are highly undervalued.” » 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗳𝗼𝗹𝗸𝘀 𝗮𝗿𝗲 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗹𝗲𝗮𝗱𝘀, 𝘄𝗵𝗶𝗹𝗲 𝘁𝗵𝗲 𝗯𝗿𝗼𝗮𝗱𝗲𝗿 𝗚𝗧𝗠 𝗼𝗿𝗴 𝗶𝘀 𝗺𝗼𝗿𝗲 𝗹𝗶𝗸𝗲𝗹𝘆 𝘁𝗼 𝗹𝗼𝗼𝗸 𝗳𝗼𝗿 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝘁𝗵𝗮𝗻 𝘁𝗵𝗲𝗶𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁-𝗳𝗼𝗰𝘂𝘀𝗲𝗱 𝗰𝗼𝘂𝗻𝘁𝗲𝗿𝗽𝗮𝗿𝘁𝘀 It's 2024, and marketers are still talking about the best way to tie content marketing efforts to revenue. While tying content to “leads & conversions'' and “sales & revenue” is ideal, accurate measurement often gets in the way. » 𝗧𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝘁𝗿𝗮𝗷𝗲𝗰𝘁𝗼𝗿𝘆 𝗼𝗳 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝘀 𝗯𝗿𝗶𝗴𝗵𝘁 7 out of 10 of all respondents said content marketing will be more important moving forward. In fact, non-content folks were slightly more optimistic than content marketers. Ok, so who is winning $500?! The two lucky winners of our 408 survey respondents are 🥁🥁 Eleni Zoe and Cari Murray! 🎉🎉 Thank you so much to everyone who contributed and made our report (Closing the Content Gap) a super valuable resource for content marketers. You're the real MVPs. 💛 Your content besties

17

6 Comments

If your B2B SaaS Google Ads campaigns aren't converting, it might be due to poor ad copy. Use clear, benefit-focused language to engage your audience. Split test different headlines to see which resonates best. Always include a strong call to action to guide prospects. Regularly review and optimize your keyword strategy for better performance.

1