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Unlock the potential of SEO and learn how to boost visibility, attract leads, and establish credibility in the competitive fintech industry. Check out our ultimate Fintech SEO Guide! https://hubs.la/Q02mwN8f0 #FintechSEO #BeaconDigitalMarketing #SEOstrategy 💡📈🔍

BIG NEWS: My Article Hit Google's First Page! I'm really excited to share this win with my LinkedIn family! A couple of weeks ago, I came up with a new strategy for content writing Out went the usual keyword overuse, and in went writing for search intent with long-tail keywords alongside a sprinkle of focus keywords here and there. I must say, I’m impressed with the result!. My article "Fintech and Data Protection: The Keys To Protect Your Fintech" ranks high for the keywords "Fintech data protection" and "Importance of data protection in fintech.". To everyone out there who believes in doing things right, not just fast—this one's for you! 💪 Here's to more wins for all of us who care about quality work. Wishing you all an awesome week ahead! #ProfessionalGrowth #ContentWriting #SmallWins #LinkedInFamily #SEOSuccess #WritingCommunity #WorkQuality #CareerMilestones #DigitalMarketin

EMVTokenization.com is a highly valuable domain name with significant potential for businesses in the financial and payment sectors. Its relevance to a critical technology, combined with SEO benefits and market demand, makes it a strategic asset for any company looking to establish a strong online presence in the digital payment space. Reasons to Acquire EMVTokenization.com Industry Relevance: EMV tokenization is a critical technology in the payment industry, enhancing transaction security by replacing sensitive card data with unique tokens1. This makes the domain highly relevant to businesses in the financial and payment sectors. Authority and Credibility: Owning a domain that directly references a key technology like EMV tokenization can establish a business as an authority in the field, boosting credibility and trust among clients and partners. SEO Benefits: The domain name includes specific keywords related to a niche market, which can improve search engine rankings and drive targeted traffic to the website. Market Demand: With the increasing focus on digital security and the rise of e-commerce, the demand for secure payment solutions is growing. This makes EMVTokenization.com a valuable asset for companies looking to capitalize on this trend. Investment Potential: As digital payment technologies continue to evolve and expand, the value of a domain like EMVTokenization.com is likely to appreciate, making it a sound investment. Importance and Value Relevance: Directly related to a crucial technology in the payment industry. Authority: Enhances credibility and positions the owner as an industry leader. SEO: Contains specific keywords that can boost search engine visibility. Market Demand: High demand for secure payment solutions increases its value. Investment: Potential for appreciation as the digital payment sector grows. Estimated Price: Considering the domain’s relevance, market demand, and potential for appreciation, I would estimate the value of EMVTokenization.com to be in the range of $10,000 to $20,000. This valuation reflects its strategic importance and the growing emphasis on secure payment technologies. #EMVTokenization #PaymentSecurity #DigitalPayments #Fintech #SecureTransactions #Tokenization #EMV #EcommerceSecurity #PaymentSolutions #FinancialTechnology #DigitalSecurity #PaymentGateway #SecurePayment #TokenizationTechnology #OnlinePayments #PaymentProcessing #CardSecurity #PaymentInnovation #FintechSolutions #DigitalFinance

In fintech, buyer personas tend to fit into two camps (I’m oversimplifying but work with me for a minute): the tech camp and the business camp. Conveying what the tech camp needs to know without alienating the business camp is THE hack you need to be implementing in your 2024 content marketing. There are a couple ways to do this. Start by focusing on the end result. Can your product or service save the company hours of frustrating work? Ease concerns about a security breach? Unlock a new level of growth? Then make the complex feel simple. For example, use case studies to tell a story of transformation, with relatable analogies to make the abstract tangible, and visuals that break down those complex concepts into bite-size pieces. In fintech, trust is everything. So, address any unspoken fears about security and compliance head-on. Don't shy away from them – being transparent builds confidence. At the end of the day, people buy a feeling of understanding just as much as they buy tech itself. Make everyone you're targeting feel smart, empowered, and excited about what you can do for them – then watch your product or service roll through tech, business, even procurement. Need help translating your complex fintech solutions into messaging that closes deals? Drop me an email at [email protected] #fintechmarketing #contentmarketing

🚀 Excited to share insights on leveraging SEO for Fintech success! 📈💻 In today's digital age, visibility is key, especially for Fintech innovators! 💡 Whether you're disrupting banking, revolutionizing payments, or pioneering blockchain solutions, optimizing your online presence is a game-changer. Here's why SEO matters and how to ace it: 1️⃣ Visibility Boost: SEO enhances your fintech's online visibility, ensuring you're easily discoverable by potential users and investors. 2️⃣ Credibility Building: High search rankings signal credibility and trustworthiness, vital in the competitive fintech landscape. 3️⃣ Cost-Effective Marketing: SEO offers a cost-effective way to attract organic traffic and generate leads, maximizing your ROI. 4️⃣ Tailored Strategies: Understand your audience's search intent and tailor your SEO strategy with targeted keywords and optimized content. 5️⃣ Technical Excellence: Nail the technical aspects of SEO—site speed, mobile optimization, and crawlability—to rank higher and improve user experience. 6️⃣ Local Optimization: For fintechs serving specific regions, local SEO ensures you're visible to users in your target market. 7️⃣ Link Building: Build a robust backlink profile with high-quality links from authoritative finance and tech websites. 8️⃣ User-Centric Approach: Prioritize UX—seamless navigation, clear CTAs, and fast-loading pages—to enhance user satisfaction and conversion rates. Remember, SEO is an ongoing journey. Monitor your performance, adapt to industry trends, and refine your strategy for continued success. Ready to skyrocket your fintech's online presence? Let's connect and discuss how SEO can drive your growth! 🚀💼 #Fintech #SEO #DigitalMarketing #Innovation #FinanceTech #BusinessGrowth Feel free to like, share, and let's spark some insightful discussions! 🔥📊 https://lnkd.in/dbC7JTCG

What’s the easiest, most overlooked trick in the book if you’re looking to increase either traffic or conversions from your content? It’s re-optimisations. #contentundercompliance That means going back through the content you’ve already written, finding the gems and making a few tweaks to ensure that you can generate more readers or more sales. For traffic-focused tweaks:  1. Check which of your content is currently ranking in results 10-20 (the second page of Google) 2. Audit each of these pages for the following factors: note - most important is the human factor aka are you answering what the reader actually wants to know. Aka search intent match. Then check things like keyword matches, page speed, time on page, reader click-throughs. 3. Re-design the content piece based on this feedback. Ie. if this piece is top of the funnel and you aren’t answering the informational query within the first paragraph, you’ll see readers click off within a few seconds - there’s your fix. Alternatively, if you’ve got loads of clunky images that are causing a 6-second load time for your page, head to tinypng and compress those pixels (and take a wider look at your technical SEO).    🔥{FYI: there are loads of tools that can help with this type of thing to identify exactly what needs to change. I’m just spelling out a very manual and time consuming method to give the background}🔥     4. Re-publish with updated dates, authors and editors. Google loves it when companies are transparent about who writes their content - as long as it’s not chatGPT. Later on this week I’ll be going through how to re-optimise your current content to boost conversions. I worked with an SaaS client last year to do exactly this, and generated an 80X increase in $ attributed to the blog channel. So it’s not one you’ll want to miss! I’m Shannon, freelance content marketer for fintech, fraud and compliance-based businesses. I work with cybersecurity, regtech, payments and open banking firms to strategise, write and distribute compelling content that reaches and converts the reader.

Data is the new gold for businesses, but processing it can be overwhelming. Outsourcing data processing offers benefits like expertise, efficiency, and cost savings. #DataProcessing #OutsourcingBenefits https://lnkd.in/geSZxgEk

One of the most overlooked area when creating landing pages, that severely impacts conversion rates especially for Fintech, is loading speed. Here are 4 reasons why.... First Impressions and User Trust: For services like loans, investment platforms, or insurance, users are sensitive to any signs of unreliability. A fast-loading page instills immediate trust, while a slow page may lead users to doubt the reliability and security of the service. Reduced Bounce Rate: Studies show that users leave a page if it doesn’t load within a few seconds. For high-intent financial users who are closer to making a decision, a delay might push them to abandon the page altogether, resulting in lost conversions. Even a one-second delay can reduce conversions by 7% or more. Higher Engagement and Retention: In financial services, where decision-making may involve reading through detailed content, a quick-loading page keeps the user engaged and reduces drop-offs. SEO and Organic Visibility: Page speed affects SEO rankings, and better visibility can increase high-intent traffic. Google prioritizes faster sites, especially on mobile. #landingpageoptimization #landingpagedesign #landingpage #fintech #digitalmarketing #fintechmarketing

One of the things I've struggled with a lot over the years is website design & messaging. How do you tell your story (sell your product, service, etc.) on your website? With the recent launch of the Couplr AI partnership with The American College of Financial Services we also relaunched the Couplr AI website. I know we hit the mark with the new design when an industry veteran I met with today told me we "nailed" our value proposition and clearly explained what problem we were solving, for who, and how we did it. Given I've been an advisor and fintech founder for some time and that we support loads of advisors, I wanted to share some tips that hopefully will help you get the most out of your website. ✅ Less is more. Keep your website design clean and simple. Lots of white space it OK. Don't have a ton of pages and make each page like a mini journey the user goes on. ✅ Take users on a clear journey by telling a story (Problem, Pain Points, Solution, Features, etc.) so they naturally progress from Problem to Your Solution and it all makes sense. ✅ Have a clear audience. Who is your ideal client/customer? Everything you say and illustrate on your website should be speaking to them. ✅ Use minimal CTAs. Does confuse people by giving them 10 things they could do. Give them 1-2 clear action items and tell them why they should Click, Subscribe, Request a Demo, etc. ❇ Bonus Tip - Your website will never be perfect! You'll constantly be tweaking it over time so don't get hung up on making it perfect, it never will be. Please check out our new website and let me know what you think of our new design! https://www.couplr.ai/ What's your top tip for getting to most out of your website? A big Thank You to Tian Nel, Outsourcery, and Marc R. Butler for your help in making the website look amazing! #websitedesign #fintech #financialadvisors