ScaleSurge’s Post

Last week, I audited over 100 different B2B SaaS ads. Here are the 10 common mistakes I've seen in most of them: 1. Not targeting the right audience 2. Not using clear and concise messaging 3. Not including a strong call to action 4. Not testing different ad formats and placements 5. Not tracking and measuring ad performance 6. Not optimizing ads based on data and insights 7. Not aligning ads with the buyer's journey 8. Not using compelling visuals or videos 9. Not using social proof or testimonials 10. Not having a dedicated landing page for ads Did I miss something? P.S. If you don't know me yet, I help B2B companies grow with ads on Meta. Want to increase your sales? Just DM me.

Google Ads offers unparalleled benefits for B2B SaaS companies, enabling precise targeting and measurable results. Our tailored strategies have helped clients improve their ROI through laser-focused ad campaigns. By leveraging Google Ads, businesses can attract qualified leads and gain a competitive edge in their market. Our expertise ensures that your ad spend translates into meaningful business growth and higher conversion rates. Discover how Google Ads can transform your lead generation strategy and drive sustainable growth. Contact us today to learn more! #GoogleAds #B2BSaaS #DigitalMarketing #LeadGeneration #BusinessGrowth #Searchclickboom

Let's be real: LinkedIn ads still won't work for a lot of companies even if in B2B. Yes, in the past 5 years the platform's user-base has gone from 643M to 1B+, but only 48.5% log in monthly, and just 16.2% do so daily (and that's in the US) – according to Demandsage 2.0, who gets their data from LinkedIn itself, among others. This reflects a somewhat harsh reality for a lot of advertisers: there's a high chance your ICP won't be active enough for you to reap great results from your campaign. How can you mitigate this? Leveraging other ad platforms. Google and Meta are the go-to, but you may find great synergies with Microsoft ads, Reddit, TikTok, or even podcast ads. Either way, if there's one thing to take away from this post, is that there's no such thing as a one-size-fits-all solution to advertising. If you want your campaigns to work, you better know your target market first-handedly – or else you'll have a hard time reaching them with enough frequency. #linkedinads #googleads #retargetingads #campaignmanagement ------------------------------------------- P.S. I post daily about how to profitably advertise on LinkedIn in a way that aligns with modern B2B best practices and helps generate high-quality demand. Hit the button in the top right to follow along. DMs are open.

3 Reasons Why Your B2B Video Ads Aren’t Working (And How to Fix Them) Video ads can be a game-changer in B2B marketing—when done right. But even the best-intentioned ads sometimes fall flat. Here are 3 common mistakes B2B marketers make with video ads, and how to fix them: 1. Weak Hook: A powerful hook is essential. If your audience isn’t stopping within the first 3 seconds, your hook isn’t doing its job. Check out my post on the types of hooks we use for our clients for inspiration. 2. Lack of Personalization: Targeting everyone leads to wasted views. Speak directly to your Ideal Client Persona (ICP) with tailored messaging—use a specific angle that resonates with their needs. 3. No Clear CTA (Call-to-Action): You’ve grabbed their attention—now what? Your video needs a clear, compelling CTA to convert views into actions. Tell your audience exactly what to do next. Want to see a well-executed B2B video ad? Check out our portfolio on our website—link in the first comment.

If I had to start demand gen via paid media from scratch, I would do the following: 👉 Find one channel where your potential prospects hang out the most and that’s your paid distribution channel. 👉 Segment your ICP fit cold account book by persona level, run ads catering to the persona's use case to pique their interest. 👉Capture ad engagement and segment accounts by account level engagement. 👉Build a repository of ad touch points, that completely educate prospects inside and out about the product, across the accounts with multiple engagement levels. The list of ad touch points all put together is equivalent to the entire website content. Distribute ad touch points based on where they fit in across the funnel. 👉 Optimise campaigns for in-feed consumption. 👉 Meanwhile, try finding out buying triggers from the entire account book. Hyper segment the account book based on buying intent signals and run personalized campaigns to convert them. 👉 When you start noticing target accounts scheduling meetings through direct traffic, organic search, referrals, word of mouth or any other source, it's a sign that this approach is working out. Keep educating till your prospects convert. Simultaneously, look for account's buying intent trigger to convert them. This is what we do at RevenueHero. #demandgeneration #b2bmarketing #demandgen #paidmedia #saas

UGC Ads for B2B SaaS? Here's a LinkedIn ad by monday.com that excels as a UGC Ad by: ✅Highlighting the pain point ✅Directly engaging the target ICP ✅Demonstrating the before-and-after transformation ✅Including a compelling CTA ✅Keeping the copy concise and impactful Have you tried UGC on LinkedIn Ads? #linkedin #ppc #ads

Unlock the full potential of your paid ads! 💡 Maximise ROI for your B2B campaigns with these expert tips: 1️⃣ Identify Target buyer personas for precise messaging. 2️⃣ Optimize landing pages for smooth, high-converting experiences. 3️⃣ Re target leads to capture missed conversions. 4️⃣ A/B test for winning creatives, Target Audience and CTAs. 5️⃣ Analyze metrics & adjust regularly for best results. . . #AdStrategy #b2bmarketing #paidads #ROI #PPC #instagram #metaads

This tactic generated 350k in the pipeline and 50k in revenue with 4.6 ROAS for one B2B SaaS client. It's easy to produce and effective to communicate the message. You'll get high engagement, build audiences, and it can also convert. Then, repurpose the angles that work for regular messaging, too. Yes, it's memes. Don't judge if your audience likes it or not before trying. Brainstorm ideas and research relevant images. Make it fun but also related to the ICP's problem and the solution. --- Are you a marketer in B2B SaaS, spending around $10k+/month on Paid Ads? 𝗗𝗿𝗼𝗽 𝗺𝗲 𝗮 𝗗𝗠, and let's chat about how we can generate revenue with Google and Linkedin Ads.

Is social media marketing better for B2C or B2B businesses? It’s important for both, but in different ways. While B2C businesses can focus on more light-hearted, fun social media posts, B2B businesses need to use social media to share valuable B2B content marketing. As a tool for connecting a business with its customers, however, social media is vital to both. #socialmediamarketing #customersatisfaction #facebook #facebookpost #facebookpage #b2bmarketing #b2cmarketing

🚀 Unlocking B2B Advertising Success on LinkedIn! 🚀** LinkedIn is the go-to platform for B2B advertising, providing unparalleled access to decision-makers and industry professionals. Here’s a step-by-step guide to help you launch effective B2B ad campaigns. 1️⃣ Identify Your Target Audience Understanding your audience is crucial. Utilize LinkedIn’s targeting options to reach specific industries, job titles, and even company sizes. Build buyer personas to tailor your messaging effectively. 2️⃣ Choose the Right Ad Format LinkedIn offers various ad formats to suit your marketing goals. Consider Sponsored Content for brand awareness or Message Ads for direct engagement. Choose what aligns with your objectives! 3️⃣ Craft Compelling Content Your content should resonate with your audience's pain points, offering solutions and value. Don’t forget a strong call to action (CTA) to guide your prospects! 4️⃣ Utilize LinkedIn’s Campaign Manager LinkedIn’s Campaign Manager is your command center! Set budgets, bid strategies, and monitor performance. Use A/B testing to refine your approach continually. 5️⃣ Monitor & Optimize Keep a close eye on your ad performance metrics, such as CTR, CPC, and conversions. Pivot your strategy based on data insights to maximize ROI!Image