Denny Smolinski

Walmart's astounding $43 billion+ in online sales annually speaks volumes about the power of a robust SEO strategy. Centered around creating consumer-focused content and optimizing for search engines, Walmart exemplifies SEO mastery through: ✅ Educational how-to guides & product reviews ✅ Engaging video tutorials ✅ A mobile-optimized website ✅ An expanded social media footprint ✅ Strategic internal linking Moreover, Walmart's use of a parent-child structure for product pages showcases innovation in keyword ranking, contributing to their #19 ranking in the US with 854.9 million visits in December 2022 alone. This blend of consumer education and technical optimization sets Walmart apart in the digital arena, proving the value of SEO in dominating the competitive landscape. Inspired to up your SEO game? SocialJack Media is here to craft your success story. Let's start today. #SEO #SuccessStory #Walmart #SocialJackMedia #DigitalMarketing

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In many retail and dealer environments, transactions and visits aren't a 1:1 match. Driving people to the store is an important marketing function, and converting them to customers depends on product, environment, price, brand, sales experience... the list goes on. Think Noodles & Company—if I'm launching a new menu item, my POS can track whether people are buying it and how often. I can look at sales over time to see if it's driving foot traffic. But I need robust tools or a legacy of strong loyalty programs to know if those people are new buyers, where they're from, and if they represent new audience segments to me. Consider a shopping mall. Simon Property Group doesn't see a dollar for getting customers on-site, but nothing matters more to them when trying to get a new anchor tenant. They need great data and tools. Or a Case IH dealer - only some people who walk on the lot will buy a tractor, but I care how many people are coming, and I want to compare that to people who are converting. I can only see that with better tools. Fancy #martech isn't right for everyone, but it's a game-changer for some.

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Until the AU market can compete with the value in traditional market - it will continue to struggle For $120 (everything is single source mfg) 2x .5g live rosin vapes 1g of 90ug hash rosin

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Looking for new website strategies to attract ideal buyers? We have just what the doctor ordered! Catch this MFG eCommerce Success show where Paul Kiesche, President and Creative Director of Aviate Creative will share strategies they use that help manufacturers build a website that is useful and attractive to buyers. With over 19 years of blending creativity with practical solutions, Paul has been at the forefront of transforming manufacturing and technology companies through dynamic branding and strategic marketing. Aviate Creative, his New Jersey-based agency, has propelled brands like Lenovo, Disney, and Kraft to new heights. Paul is not just a leader; he’s a thinker, adjunct professor, published illustrator, and an influential voice in the manufacturing sector through his contributions to publications like Manufacturing.net and Industry Today. Learn how to make your website not just a digital presence but a strategic tool that attracts and converts your ideal customers. Join Damon Pistulka √ & myself for this episode to transform your website feel and online digital approach! ⭐ Engineering Your Manufacturing Website for Your Buyer ⭐ Friday, April 19, 2024 - 12:32 EST / 9:32 PST Don't miss this opportunity to elevate your digital marketing game. Sponsored by: B2Btail – Helping manufacturers to Stop Being the Best Kept Secret by Out-Teaching the Competition. Exit Your Way® - Empowering founders to scale and successfully exit their businesses. #manufacturingecommercesuccess #ecommerce #sales #businessgrowth #innovation #business #linkedinlivestreams #MEP

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Make sure to read this today. It's a good recap of the current status of ecom/DTC from a business owner/executive perspective https://lnkd.in/duMdxQhd

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Not all ecommerce platforms are created equally. Of course there are so many variables to consider: costs, speed, inventory, 3rd party integration, etc. However from an SEO standpoint, there are a few that make our optimization work a little bit easier. Over the next few weeks I'll be talking about the ecommerce platforms that I primarily work with, the SEO benefits they have, and how to maximize those benefits. First up: BigCommerce https://lnkd.in/gF8Zjre7

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Mapping Your Own Path to Success in the Toy Industry with Tami Murphy In this episode of Toy Business Unboxed, Tami Murphy, founder of Tamic Strategies, shares her journey in the toy and game industry and the lessons she's learned while helping companies scale their sales, marketing, and operations. Tami dives into the unique paths to success, the importance of defining your own goals, and why there’s no single "right" way to grow a business. Discover how aligning your operations with your goals can turn chaos into confidence and drive sustainable growth. Whether you’re an industry veteran or an emerging brand, Tami’s insights are bound to inspire.

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Navigating Macro Trends & Maximizing E-Commerce Success with Tyler Jefcoat In this episode of Toy Business Unboxed, we’re joined by Tyler Jefcoat, Founder and CEO of Seller Accountant, a financial coach for e-commerce sellers managing over $100 million in sales. Tyler shares invaluable insights into the macroeconomic trends shaping the industry, from the potential easing of interest rates to shifting consumer demand back toward products over experiences. We’ll also dive into how to build a profitable brand, manage cash flow, and prepare for a future business exit. Whether you're a seasoned seller or just starting out, this episode is packed with advice to help you thrive in today’s dynamic marketplace.

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When EMARKETER uses MikMak data to analyze market share winners in Beauty, Personal Care, and Grocery, it's clear our data has set the industry benchmarking standard! Read their full report here: https://lnkd.in/gdZ7Tc7M

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Check out our retail & beauty sample reel to see content that can steal market share from industry giants. Product reviews and how-to videos based on solid keyword research can build traffic and help challenger brands grow to become America’s next great success stories. In fact, a recent study found that 66% of small businesses use video to generate new sales. Reach out so we can help your brand get to the next level. https://lnkd.in/e4mCrM9v #footagefriday #retailmarketing #beautyindustry #contentproduction #videostorytelling #productreviews #howtovideo #productreviews

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🔍 Did you know that catapulting your eCommerce business to success involves more than just launching a website and adding products? Dive into this captivating article revealing 26 of the top eCommerce agencies to elevate your business in 2024. From specialized Amazon PPC management to creative digital marketing strategies, these agencies can revolutionize your online presence! 🚀 Discover agencies like Sellozo, SmartSites, WEBITMD, and more, offering unique services tailored to enhance your eCommerce success. Learn how Nuanced Media reduces wasted ad spend, how Disruptive Advertising ensures a top-notch customer experience, and how Sociallyin crafts seamless social media strategies for businesses. 🛠️ Explore the range of services provided by these agencies, including eCommerce marketing, website design, branding, paid ads, SEO, and more. Each agency brings a unique approach to help your brand thrive in the competitive online landscape. 💡 Spark curiosity and explore the growth potential for your eCommerce business by partnering with one of these expert agencies. Stay ahead of the competition and unlock new opportunities for success in the digital realm! https://lnkd.in/eJbXavSg

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😃 𝐃𝐨 𝐲𝐨𝐮 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐛𝐨𝐨𝐬𝐭 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐟𝐢𝐭𝐬 𝐰𝐢𝐭𝐡 𝐀𝐦𝐚𝐳𝐨𝐧 𝐅𝐁𝐀 𝐫𝐞𝐢𝐦𝐛𝐮𝐫𝐬𝐞𝐦𝐞𝐧𝐭𝐬? 🎧 Listen to this episode of 𝐒𝐞𝐥𝐥𝐢𝐧𝐠 𝐨𝐧 𝐆𝐢𝐚𝐧𝐭𝐬 where Yoni Mazor from Getida, the leader in FBA auditing, reveals strategies to maximize your reimbursements. 🟡 Learn how to recover lost funds & address inventory discrepancies. 🟡 Discover the impact of reimbursements on your business growth. 🟡 FBM vs FBA: Understand the key differences. Take your business to new heights! 💰💫 👉 https://lnkd.in/d4KVDAzC #AmazonSellers #FBA #Reimbursements #SellingonGiants #BellaVix #Podcast

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Here’s a showdown between two subject lines  - what do you think will work better? "HUGE Sale - Buy One, Get One Free!"  vs. "50% Off Our Entire Store!" Both of these seem solid at first glance. They pitch a great deal and create a sense of urgency and scarcity. You’ll hear plenty of experts explain why the ‘HUGE sale’ subject line is better for eCommerce, as it’s straightforward and gets the point across. You can also easily find professionals who swear by the 2nd subject line (‘50% off’) as it’s more appealing. You can find an opinion that tells you that a ‘50% off’ offer doesn’t suit expensive or luxury brands. Or that the 1+1 offer is outdated. They’re all wrong. None of them is better. Or worse. The harsh reality is that subject lines perform differently according to brand, day, hour, season and dozens of other factors. The only universal rule about subject lines is this: Test it, test it again, and then test it once again. You really never know. Want to test your subject line against over 5 million subject lines plus get some help from Chat GPT to come up with options ?   Use www.subjectlinepro.com  its FREE when you sign up now (regularly $500 per month)  Sign up now and you can use it FREE until December 2024. #emailmarketing #lifecyclemarketing #subjectline #subjectlines #emailtesting #digitalmarketing #ecommercetesting

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🚨 No More Sticker Logos on Amazon! 🚨 Heads up Amazon sellers. The latest policy shift is going to impact hundreds of thousands of sellers and I don't want you to get caught off guard. What you need to know: -You will lose Brand Registry if you continue to sell products with sticker logos. What you should do next: -Update all of your FBA inventory. It's going to be a pain but selling on Amazon is a pain so you know how it is. -All future FBA shipments should have permanent logos on your products. No more lazy stickers. Don't lose the added protection of Brand Registry access to tools like A+ content! You've been warned in advance. Avail free campaigns and listing audit. #Amazon #amazon2024 #amazonexpert #PPC #PPCAdvertising #A+content #amazonppcexperts #Amazonppc #fba

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Achieving Single-Digit CPL in #TX, #IL, and #CA 🌟 🚀 Strategy: Personal touch is key! It's all about connecting deeply with our audience. 📋 Details: We craft ads that speak directly to Texans, Illinoisans, and Californians. 🔍 Optimize: We use data to fine-tune our targeting and messaging. 🔄 Evolve: Constant testing and adapting keep us ahead in the digital game. 🌍 What's Next: We're pushing forward every day to achieve single-digit CPL in #TX, #IL, and #CA. 🤝 Join Us: Want to see how we do it? Follow along and let's redefine success together! Let's make marketing magic happen! 🚀✨🌟

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Failure to diversify across selling channels is killing e-commerce businesses. I talk with A LOT of brands. And lately, many conversations sound like this: "Meta ads are broken." or this: "Amazon fees are killing us." The one thing they relied on isn't working, and now they're exposed and realizing they built a one-trick pony. A diversified distribution channel makes you less exposed when the one thing isn't your one thing anymore. That's why today's video is all about how to dominate on the Walmart Marketplace. How can you make your brand stand out and delight +120 million repeat customers? https://lnkd.in/e9giaa3u #ecommercebusiness #omnichannel #walmartmarketplace

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Just call me the Jim Cantore of digital ads strategy forecasting. . . Peeking ahead to the rest of the year here are some dates to be aware of when strategizing your ads & creative testing (if you're in DTC/eCom) Memorial Day: May 27 Father’s Day: June 16 Prime Day: Sometime in July Even if you run promotional offers during each of these periods, you'll still have two to four weeks between each to conduct aggressive creative tests and find winning ads. If your primary goal is new customer acquisition (and it should be), push those tests hard, keep experimenting with creatives, and accumulate a wealth of specific learnings now. Summer tends to be slower, and in the fall, your ad spend will be competing with political ads, leading to higher costs. So it's essential to gather insights now! During the slower summer months, focus on refining your demand capture flows. With purchases still coming in, it's easier to test demand capture compared to demand generation. Fix your Google funnels, email sequences, landing pages, etc., later this year. Now is the time to gather awareness insights across all your channels. With improving weather and summer approaching, consumer activity should be on the rise. This is the ideal time to build a solid foundation of "we know these ads work." If you're thinking, “yeah, that makes sense, we should do that,” then you'll love this next part. You can supercharge everyone of those activities outlined above by simply implementing an effective first-party data reactivation system. Let me explain. . . Our clients can collect and unify their first-party user data while retaining behavioral data for a full year. Why does that matter? The quality and quantity of data you feed back to the platforms directly impact your ad performance. You might be saying, “Yeah, I know all of this & that’s why we’re using XYZ tool.” Okay but does that tool store behavioral data and allow you the ability to reactivate those users back in ad platforms? No? Then it’s inferior to audienceOS

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Direct mail for D2C brands is seriously 🔥 As a consumer, your email inbox is getting more and more crowded by the day and it's getting harder to stand out from the crowd. On the flip side, direct mail is getting less and less crowded. I mean, how many pieces of mail do you actually get every day? At my house, very few, so when I get something from a brand that I'm super interested in, I do take a moment to look it over... and if you're my wife, probably buy something 😂 If you're interested in checking out the whole podcast I recorded with Michael Epstein, you can here: https://lnkd.in/gKMyEpai

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eCommerce Merchandising teams: Elevate your strategies with SEO keyword research. Uncover how this method influences future products and merchandising tactics: https://lnkd.in/gsDEPBgz #Ecommerce #EcommerceMerchandising #EcommerceGrowth ##EcommerceStrategy #ProductMerchandising #RetailSuccess

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