e-Comas - Global Amazon & Marketplace Full Service Agency’s Post

Exciting News from Amazon! 🚀 Sponsored Brands is revolutionizing the game with the introduction of Landing Page Edits for Product Collection, Store Spotlight, and Brand Video Ads. Now, advertisers have the power to seamlessly tweak their ads without the hassle of creating an entirely new campaign or ad group. This innovative feature ensures flexibility and agility in your advertising strategy, letting you adapt to market trends and consumer preferences with ease. We can do all this while keeping the campaign history data, which significantly impacts performance. Stay ahead of the curve and elevate your brand presence on Amazon with Sponsored Brands’ game-changing capabilities! #amazonppc #amazonadvertising #amazonads #amazonseller #amazonmarketing #amazon #amazonbusiness #providencamarketing #gatetosuccess 

Amazon is taking their advertising tactics to drive more advertising profits to new levels. This is wrong for so many reasons. But I will highlight 3 obvious reasons. 1. They hide the text to bump up ads. 2. The ads are basically at the door steps of the product showcased on the detail page. 3. It creates a clumsy and confusing experience for their customer (But who really gives a flying... as long as Amazon profits) *Special note see how the Amazon PVL label product is right below? Again - this helps Amazons profits and hurts brands big time. ** Is it me or are the ads LARGER?

When should you consider starting Amazon DSP? There isn't a black-and-white answer, but you should ask yourself the following questions before getting started: 1. Have you scaled sponsored spend significantly on all ad types (sponsored products, sponsored brands, and sponsored display)? If you haven't scaled up sponsored, do that first. You'll get a much better return on your investment. 2. Are you spending a significant amount on SD with average performance or better? Amazon DSP is essentially SD on super steroids. You should be using SD to start and have a general idea of what works and what doesn't. 3. Are you seeking to increase market share and acquire new-to-brand customers? This is what DSP is really for. 4. Do you have a core group of top-selling products that would benefit from a lot more traffic? If not, hold off on DSP for a bit. Unless you are a household name, DSP likely won't perform well on products with average ratings or that aren't in a strong position in the category. 5. Is your inventory situation in a good place? If not, forget about DSP. What am I missing? P.S. This list is for endemic advertising. The criteria for non-endemic ads are completely different. #amazonadvertising #amazonads #amazonagency

Dive into the Amazon Ad's Flywheel! 🔄 Each campaign segment forms an essential interlink in your customer journey with Sponsored Products, Sponsored Display, and Sponsored Brand. By aligning objectives across these Amazon advertising engines, we create a seamless journey throughout the funnel. We've consistently observed higher conversions when all campaigns are linked, akin to a chain reaction for a wheel. Define your strategy beyond Sponsored Product campaigns and unlock the full potential of your Amazon advertising journey. Let's propel your brand forward! #AmazonAds #AdvertisingStrategy #CustomerJourney #amazonadvertising #amazonadvisor #amazonads Amazon Ads Partners , Amazon Ads

Grab this framework to lean, mean, and profitable Amazon campaigns In this carousel, I’m sharing a tried-and-true framework that keeps your campaigns optimized, targeted, and profitable. Whether you’re just starting out or looking to refine your strategy, these actionable steps will help you maximize returns. Ready to elevate your Amazon advertising game? Swipe through to find out how! 👉

Unboxed 2024, Austin: Amazon Announces Multi-Touch Attribution Exciting news from Amazon Ads at Unboxed! Amazon revealed the upcoming 2025 launch of multi-touch attribution (MTA), a game-changer in the advertising world. MTA offers a more comprehensive approach than solely tracking the last touch, as it assigns a relative contribution for each touch point in the purchase journey. This means that Amazon will now distribute sales credit across all the advertising channels used before a purchase, allowing for a more accurate reflection of marketing effectiveness. Advertisers can now analyze the cost and impact of various ad combinations, empowering them to optimize their advertising budget effectively. The unveiling of MTA sparked curiosity among attendees at Unboxed, leading to an engaging session filled with insightful questions and discussions. Stay tuned for more updates on this groundbreaking development from Amazon! #Amazon #Unboxed2024 #MultiTouchAttribution #Advertising #Marketing #DigitalMarketing #AmazonAds

Curious why your Amazon ads aren't hitting the mark? ❌🤔 Step right up, savvy Amazon advertisers! 🎯 Ready to delve deeper into the magic of bid control? 🚀💡 Swipe left to unlock the secrets! 📖✨ #amazonadvertising #amazonads #cpg #cpgbrands #ecommerce

💼 Big news for advertisers! Sponsored Display is now global on Amazon Business, reaching shoppers across desktop and mobile. 💥 Get ready to engage with valuable business customers and promote exclusive pricing. 🌐 Sponsored Display is expanding to Amazon Business globally! 🚀 Now, ads can be seen on the homepage, search, and detail pages, offering enhanced visibility to target specific business audiences. 🔍 Reach business shoppers like never before with Sponsored Display ads on Amazon Business! 🛒 Showcase exclusive pricing and quantity discounts to attract valuable customers and boost sales. 📈 Expand your reach and engage with business shoppers worldwide! 🌍 Sponsored Display now offers various placements on Amazon Business, helping you target specific audiences and drive conversions. 💰 Unlock the power of Sponsored Display on Amazon Business! 💼 Highlight exclusive pricing and discounts to attract business customers and maximize your advertising ROI. #amazonfba #amazon #amazonseller #amazonfbaseller #amazonadvertising #amazonads #amazonsellers #amazonbusiness #amazonmarketing #amazonselling

Amazon Sellers, Do You know that you can increase your Product visibility without spending Money on Ads? Check my video for more detailed information.  https://lnkd.in/gYFDWiD6 #amazon #amazonseller #AmazonSellerTips #EcommerceSuccess #OnlineRetail #AmazonFBA #SellingOnAmazon #AmazonSellerCommunity #RetailStrategy #AmazonGrowthHacks #EcommerceExpert #AmazonSellerSupport #SalesGrowth #AmazonSuccess #amazonsellingtips

Ads can help your product rank higher on Amazon, but there's a trick! Here's the deal: Amazon cares how many people buy your stuff after searching with a certain word. Even if those sales come from ads, it counts! More sales = higher ranking. Sounds good, right? But hold on! It's not magic: If people click your ad but don't buy your product, it doesn't help. If your competitor makes more sales (even without ads), they might still outrank you. Ads can get expensive. If the cost is too high, it might not be worth it. So what can you do? Find words that get people to buy your stuff, and make sure the ads aren't too pricey. Remember, ads just bring people to your product. It's still gotta be good enough to make them want to buy it! The key is getting the right people to see your ad, at a price you can handle. That's what really makes a difference. #marketingandadvertising #amazon #amazonadvertising