Providenca Marketing’s Post

💼 Big news for advertisers! Sponsored Display is now global on Amazon Business, reaching shoppers across desktop and mobile. 💥 Get ready to engage with valuable business customers and promote exclusive pricing. 🌐 Sponsored Display is expanding to Amazon Business globally! 🚀 Now, ads can be seen on the homepage, search, and detail pages, offering enhanced visibility to target specific business audiences. 🔍 Reach business shoppers like never before with Sponsored Display ads on Amazon Business! 🛒 Showcase exclusive pricing and quantity discounts to attract valuable customers and boost sales. 📈 Expand your reach and engage with business shoppers worldwide! 🌍 Sponsored Display now offers various placements on Amazon Business, helping you target specific audiences and drive conversions. 💰 Unlock the power of Sponsored Display on Amazon Business! 💼 Highlight exclusive pricing and discounts to attract business customers and maximize your advertising ROI. #amazonfba #amazon #amazonseller #amazonfbaseller #amazonadvertising #amazonads #amazonsellers #amazonbusiness #amazonmarketing #amazonselling

Ask anyone who knows anything about selling on #Amazon, and they’ll tell you: you can’t make money on Amazon unless you pay for advertising. But let’s be real - managing and optimising those ad campaigns can be time-consuming! Our expert ads team knows retail media inside and out, and we've got all the right tools and partners to help you boost your reach and skyrocket your sales. Want to know how we can help set up, monitor and handle all aspects of your Amazon ad campaigns? Reach out to us today 👋👋 #AmazonAdvertising #AmazonExperts Amazon Ads Partners

Dive into the Amazon Ad's Flywheel! 🔄 Each campaign segment forms an essential interlink in your customer journey with Sponsored Products, Sponsored Display, and Sponsored Brand. By aligning objectives across these Amazon advertising engines, we create a seamless journey throughout the funnel. We've consistently observed higher conversions when all campaigns are linked, akin to a chain reaction for a wheel. Define your strategy beyond Sponsored Product campaigns and unlock the full potential of your Amazon advertising journey. Let's propel your brand forward! #AmazonAds #AdvertisingStrategy #CustomerJourney #amazonadvertising #amazonadvisor #amazonads Amazon Ads Partners , Amazon Ads

Crack the code to Amazon advertising success by mastering brand metrics! Uncover the real impact of your ad targets and elevate your strategy. Measure what matters and achieve game-changing results. Ready to level up? Let's dive into the metrics that drive true success! #amazon #amazonadvertising #amazonads #amazonadvisor

When should you consider starting Amazon DSP? There isn't a black-and-white answer, but you should ask yourself the following questions before getting started: 1. Have you scaled sponsored spend significantly on all ad types (sponsored products, sponsored brands, and sponsored display)? If you haven't scaled up sponsored, do that first. You'll get a much better return on your investment. 2. Are you spending a significant amount on SD with average performance or better? Amazon DSP is essentially SD on super steroids. You should be using SD to start and have a general idea of what works and what doesn't. 3. Are you seeking to increase market share and acquire new-to-brand customers? This is what DSP is really for. 4. Do you have a core group of top-selling products that would benefit from a lot more traffic? If not, hold off on DSP for a bit. Unless you are a household name, DSP likely won't perform well on products with average ratings or that aren't in a strong position in the category. 5. Is your inventory situation in a good place? If not, forget about DSP. What am I missing? P.S. This list is for endemic advertising. The criteria for non-endemic ads are completely different. #amazonadvertising #amazonads #amazonagency

We are nearing Amazon's Prime Big Deal Days and while most brands focus on optimizing their media strategies, as they should, content is often overlooked and leads to lost sales. Check out our content checklist prior to PBDD to make sure your PDPs, Brand Store, and A+ are ready for the uptick in traffic 👇 #marketplacemarketing #amazon #primebigdealdays #amazoncontent #pdpoptimization Amazon Ads Partners

Check out PODEAN's content checklist to set your clients up for success this holiday season. 👇

I've been talking a lot about Amazon ad strategy but to get the right strategy you need to ask the right questions. I just published a video outlining the exact questions I use to craft the perfect Amazon ad strategy every time. #amazonadvertising #amazonfba #amazon #amazonadvertising #ecommerce #brandbuilding

We're mixing things up with some #amazon hot takes! 🌶️ We caught up with Grace Shields, our Senior Amazon Advertising Specialist, to get her take on why you should consider Amazon advertising, even if your current ad strategies are performing. "For over a decade, we've been molded into an on-demand society. We crave speed in everything—from our internet connections to skipping TV ads, and even expecting fast food delivery. Amazon has tapped into this, conditioning us to anticipate our packages within 48 hours after hitting 'buy.' While many companies strive to meet these expectations, Amazon is a step ahead. Your current advertising might be performing well, but think about the potential boost in conversions if customers knew they could receive your product by the next day. I’m all for leveraging Google and social media ads—they can truly transform a brand. However, considering our ingrained shopping behaviors, exploring Amazon’s advertising realm could be a game changer. Don’t miss out on tapping into that world!" We want to know your thoughts, comment down below what you think about this 👇 #amazon #ads #agency #ecommerce #getpitted #advertising

Unboxed 2024, Austin: Amazon Announces Multi-Touch Attribution Exciting news from Amazon Ads at Unboxed! Amazon revealed the upcoming 2025 launch of multi-touch attribution (MTA), a game-changer in the advertising world. MTA offers a more comprehensive approach than solely tracking the last touch, as it assigns a relative contribution for each touch point in the purchase journey. This means that Amazon will now distribute sales credit across all the advertising channels used before a purchase, allowing for a more accurate reflection of marketing effectiveness. Advertisers can now analyze the cost and impact of various ad combinations, empowering them to optimize their advertising budget effectively. The unveiling of MTA sparked curiosity among attendees at Unboxed, leading to an engaging session filled with insightful questions and discussions. Stay tuned for more updates on this groundbreaking development from Amazon! #Amazon #Unboxed2024 #MultiTouchAttribution #Advertising #Marketing #DigitalMarketing #AmazonAds