Providenca Marketing

📣 𝐖𝐞’𝐫𝐞 𝐡𝐢𝐫𝐢𝐧𝐠 𝐢𝐧 𝐒𝐞𝐫𝐛𝐢𝐚! 📣 Are you a packaging design expert who knows how to make products shine on the shelves? Do you love creating innovative and visually striking designs that capture attention instantly? Join our team and help products stand out in the market! 🚀 𝐖𝐡𝐚𝐭 𝐰𝐞’𝐫𝐞 𝐥𝐨𝐨𝐤𝐢𝐧𝐠 𝐟𝐨𝐫: 🔍 - Experience in packaging design, ideally in the consumer goods or retail industry. - Advanced skills in tools like Adobe Illustrator, Photoshop, and InDesign. Understanding of printing processes and packaging materials. - A portfolio showcasing creativity and expertise in product presentation through design. - Conversational English proficiency is a must. 📨 Send your Portfolio to 𝐧𝐬𝐭𝐚𝐧𝐢𝐜@𝐩𝐫𝐨𝐯𝐢𝐝𝐞𝐧𝐜𝐚𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠.𝐜𝐨𝐦 and become part of our story! #providencamarketing #gatetosuccess #marketingagency #agencylife #digitalmarketing

𝐃𝐢𝐬𝐜𝐨𝐯𝐞𝐫 𝐒𝐡𝐨𝐩𝐩𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐀𝐦𝐚𝐳𝐨𝐧 𝐋𝐞𝐧𝐬! Amazon is making it easier than ever to find what you’re looking for using 𝐀𝐦𝐚𝐳𝐨𝐧 𝐋𝐞𝐧𝐬. This visual search tool allows you to identify products by simply snapping a picture and letting AI do the rest. Curious about how it works? Here’s a breakdown:   🔍 𝐇𝐨𝐰 𝐀𝐦𝐚𝐳𝐨𝐧 𝐋𝐞𝐧𝐬 𝐖𝐨𝐫𝐤𝐬: - 𝐒𝐧𝐚𝐩 𝐚 𝐏𝐢𝐜: Take a photo of an item you like—whether it’s something in a store or online—and upload it to the Amazon app. - 𝐀𝐈-𝐏𝐨𝐰𝐞𝐫𝐞𝐝 𝐒𝐞𝐚𝐫𝐜𝐡: The app identifies the product (or similar ones) and directs you to where you can purchase it on Amazon! - 𝐂𝐨𝐧𝐯𝐞𝐧𝐢𝐞𝐧𝐜𝐞 𝐚𝐭 𝐘𝐨𝐮𝐫 𝐅𝐢𝐧𝐠𝐞𝐫𝐭𝐢𝐩𝐬: Whether it’s fashion, home decor, or tech, Amazon Lens makes product discovery instant and seamless. 𝐖𝐡𝐲 𝐢𝐭’𝐬 𝐚 𝐆𝐚𝐦𝐞-𝐂𝐡𝐚𝐧𝐠𝐞𝐫: - 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐞𝐝 𝐒𝐡𝐨𝐩𝐩𝐢𝐧𝐠: No more guessing. Get the exact product you’re looking for or explore similar options based on your style. - 𝐏𝐞𝐫𝐟𝐞𝐜𝐭 𝐟𝐨𝐫 𝐈𝐧𝐬𝐩𝐢𝐫𝐚𝐭𝐢𝐨𝐧: Spotted something while window shopping? Use Amazon Lens to find it online instantly. With holiday season coming up, millions of customers are expected to use this feature to check off their shopping lists! If you want to try it out, download the Amazon app and start snapping away!

Amazon Unboxed 2024 brought a wave of exciting new advertising innovations! Here’s a summary of the key updates: - 𝐀𝐦𝐚𝐳𝐨𝐧 𝐃𝐒𝐏 𝐑𝐞𝐢𝐦𝐚𝐠𝐢𝐧𝐞𝐝: A redesigned interface now reduces campaign setup time by 75%. Advertisers benefit from AI-powered insights and smart frequency controls, which can save up to 26% of your budget by eliminating duplicate impressions. - 𝐀𝐝𝐬 𝐃𝐚𝐭𝐚 𝐌𝐚𝐧𝐚𝐠𝐞𝐫: This tool enables seamless integration of first-party data across Amazon’s ecosystem. Enhanced collaboration with premium publishers via Amazon Publisher Cloud helps optimize targeting and performance. - 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞+ 𝐄𝐱𝐩𝐚𝐧𝐬𝐢𝐨𝐧: Adds remarketing and retention strategies to its existing prospecting capabilities. Advertisers report up to a 51% reduction in customer acquisition costs thanks to AI-driven audience optimization. - 𝐌𝐮𝐥𝐭𝐢-𝐓𝐨𝐮𝐜𝐡 𝐀𝐭𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧 (𝐌𝐓𝐀): Amazon’s new MTA tool helps advertisers understand how each ad interaction contributes to a customer’s purchase journey. Long-Term Sales metrics provide insights into the 12-month impact of brand campaigns. - 𝐀𝐈-𝐏𝐨𝐰𝐞𝐫𝐞𝐝 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐓𝐨𝐨𝐥𝐬: Video and audio generators allow brands to create ads quickly, while the AI Creative Studio combines advanced AI tools with expert-level controls for high-quality ad content creation. - 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐁𝐢𝐝 𝐂𝐨𝐧𝐭𝐫𝐨𝐥𝐬: New bid controls help focus on high-purchase-intent shoppers, while the Ad Relevance feature ensures ads reach the right audiences without relying on third-party cookies. - 𝐍𝐞𝐰 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐋𝐚𝐮𝐧𝐜𝐡 𝐒𝐞𝐫𝐯𝐢𝐜𝐞: A full-funnel service for faster, more efficient product launches in the first 90 days, leveraging Amazon Marketing Cloud for data-driven optimization. - 𝐀𝐝𝐯𝐚𝐧𝐜𝐞𝐝 𝐌𝐞𝐚𝐬𝐮𝐫𝐞𝐦𝐞𝐧𝐭 𝐓𝐨𝐨𝐥𝐬: Conversion Path Reporting offers a 60-day view of customer journeys, providing actionable insights for optimizing full-funnel strategies. - 𝐏𝐫𝐢𝐦𝐞 𝐕𝐢𝐝𝐞𝐨 𝐈𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐯𝐞 𝐀𝐝𝐬: These new formats allow for audience interaction and deeper brand engagement, giving advertisers a new avenue for creativity and impact. 𝐖𝐢𝐭𝐡 𝐭𝐡𝐞𝐬𝐞 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧𝐬, 𝐀𝐦𝐚𝐳𝐨𝐧 𝐢𝐬 𝐥𝐞𝐯𝐞𝐥𝐢𝐧𝐠 𝐭𝐡𝐞 𝐩𝐥𝐚𝐲𝐢𝐧𝐠 𝐟𝐢𝐞𝐥𝐝, 𝐚𝐥𝐥𝐨𝐰𝐢𝐧𝐠 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐨𝐟 𝐚𝐥𝐥 𝐬𝐢𝐳𝐞𝐬 𝐭𝐨 𝐥𝐚𝐮𝐧𝐜𝐡 𝐭𝐚𝐫𝐠𝐞𝐭𝐞𝐝, 𝐞𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐭 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 𝐭𝐡𝐚𝐭 𝐝𝐫𝐢𝐯𝐞 𝐦𝐞𝐚𝐧𝐢𝐧𝐠𝐟𝐮𝐥 𝐫𝐞𝐬𝐮𝐥𝐭𝐬. 𝐅𝐫𝐨𝐦 𝐞𝐧𝐡𝐚𝐧𝐜𝐞𝐝 𝐀𝐈-𝐝𝐫𝐢𝐯𝐞𝐧 𝐭𝐨𝐨𝐥𝐬 𝐭𝐨 𝐬𝐭𝐫𝐞𝐚𝐦𝐥𝐢𝐧𝐞𝐝 𝐰𝐨𝐫𝐤𝐟𝐥𝐨𝐰𝐬, 𝐔𝐧𝐛𝐨𝐱𝐞𝐝 2024 𝐬𝐞𝐭𝐬 𝐭𝐡𝐞 𝐬𝐭𝐚𝐠𝐞 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠. 𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐞𝐥𝐞𝐯𝐚𝐭𝐞 𝐲𝐨𝐮𝐫 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬?

𝐓𝐡𝐢𝐬 𝐲𝐞𝐚𝐫’𝐬 𝐅𝐚𝐥𝐥 𝐏𝐫𝐢𝐦𝐞 𝐃𝐚𝐲 𝐰𝐚𝐬 𝐚 𝐦𝐚𝐬𝐬𝐢𝐯𝐞 𝐬𝐮𝐜𝐜𝐞𝐬𝐬, 𝐡𝐞𝐫𝐞 𝐚𝐫𝐞 𝐬𝐨𝐦𝐞 𝐢𝐧𝐭𝐞𝐫𝐞𝐬𝐭𝐢𝐧𝐠 𝐟𝐚𝐜𝐭𝐬 𝐲𝐨𝐮 𝐦𝐢𝐠𝐡𝐭 𝐝𝐢𝐝𝐧’𝐭 𝐤𝐧𝐨𝐰!🚀 Amazon’s October Prime Day delivered some jaw-dropping numbers! Here’s a breakdown of how it went: 𝐓𝐨𝐩 𝐂𝐚𝐭𝐞𝐠𝐨𝐫𝐢𝐞𝐬: - 𝐓𝐞𝐜𝐡 & 𝐄𝐥𝐞𝐜𝐭𝐫𝐨𝐧𝐢𝐜𝐬: Apple AirPods and Watches were a hit! - 𝐁𝐞𝐚𝐮𝐭𝐲: Premium skincare from Laneige and Innisfree. - 𝐓𝐨𝐲𝐬: Barbie, Fisher-Price, and Nerf dominated the toy section. - 𝐇𝐨𝐦𝐞 𝐄𝐬𝐬𝐞𝐧𝐭𝐢𝐚𝐥𝐬: Dyson vacuums and BISSELL cleaners were among the top household items. 𝐆𝐥𝐨𝐛𝐚𝐥 𝐑𝐞𝐚𝐜𝐡: - Prime Big Deal Days spanned across 19 𝐜𝐨𝐮𝐧𝐭𝐫𝐢𝐞𝐬, from the U.S. and Canada to Europe and beyond! 𝐌𝐨𝐫𝐞 𝐃𝐞𝐚𝐥𝐬 𝐓𝐡𝐚𝐧 𝐄𝐯𝐞𝐫: - Customers were treated to 𝐢𝐧𝐯𝐢𝐭𝐞-𝐨𝐧𝐥𝐲 𝐝𝐞𝐚𝐥𝐬 and 𝐀𝐈-𝐩𝐨𝐰𝐞𝐫𝐞𝐝 𝐫𝐞𝐜𝐨𝐦𝐦𝐞𝐧𝐝𝐚𝐭𝐢𝐨𝐧𝐬 that personalized the shopping experience, ensuring they snagged the best offers. 🔥Quick Fact: Some of the hottest-selling items included 𝐀𝐦𝐚𝐳𝐨𝐧 𝐝𝐞𝐯𝐢𝐜𝐞𝐬 like Echo, Fire TV, and Ring products! Prime Big Deal Days proved once again why it’s a shopping event you don’t want to miss!

🍂 𝐀𝐦𝐚𝐳𝐨𝐧’𝐬 𝐅𝐚𝐥𝐥 𝐏𝐫𝐢𝐦𝐞 𝐃𝐚𝐲 𝐒𝐭𝐚𝐫𝐭𝐬 𝐓𝐨𝐦𝐨𝐫𝐫𝐨𝐰!🍂 Amazon’s Fall Prime Day kicks off tomorrow, and it’s your last chance to ensure your brand is ready to take full advantage of this major sales event! Here are some last minute tips to help you maximize your success: 𝐃𝐞𝐚𝐥𝐬 𝐋𝐨𝐜𝐤𝐞𝐝 𝐈𝐧: By now, your discounts and promotions should be set. Tomorrow’s shoppers will be searching for the best deals—make sure you stand out with competitive pricing. 𝐈𝐧𝐯𝐞𝐧𝐭𝐨𝐫𝐲 𝐂𝐡𝐞𝐜𝐤: Have you double-checked your stock levels? Running out of inventory during Prime Day can cost you sales and momentum. Ensure you’re well-prepared. 𝐄𝐲𝐞-𝐂𝐚𝐭𝐜𝐡𝐢𝐧𝐠 𝐋𝐢𝐬𝐭𝐢𝐧𝐠𝐬: Is your product imagery and copy optimized? If not, now’s the time to refresh your content. Great visuals and clear descriptions can drive higher conversions as the shopping frenzy begins. 𝐀𝐝𝐬 𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐆𝐨: Make sure your Sponsored Brands, Sponsored Display, and Video Ads are live and ready. With traffic set to surge, well-placed ads can help you capture attention and drive sales. 𝐃𝐨𝐧’𝐭 𝐅𝐨𝐫𝐠𝐞𝐭 𝐑𝐞𝐭𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠: Prime Early Access Sale is a great opportunity to retarget shoppers who’ve shown interest but haven’t converted yet. Stay on their radar! The countdown is on—Prime Early Access is just hours away! Are you ready to boost your Q4 sales? We are excited to see how this one goes!🛍

𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐓𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 📊 Elevate your eCommerce performance with effective audience targeting. Here are four key strategies to implement: 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐃𝐚𝐭𝐚 𝐟𝐨𝐫 𝐏𝐫𝐞𝐜𝐢𝐬𝐢𝐨𝐧: Use customer data to segment your audience based on behaviors and preferences. Personalized messaging that resonates with each segment can significantly boost engagement and conversions. 𝐔𝐭𝐢𝐥𝐢𝐳𝐞 𝐋𝐨𝐨𝐤𝐚𝐥𝐢𝐤𝐞 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞𝐬: Expand your reach by targeting new customers who resemble your existing high-value ones. This approach helps in finding potential buyers who are likely to respond well to your offers. 𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭 𝐑𝐞𝐭𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬: Re-engage users who have interacted with your brand but didn’t complete a purchase. By reminding them of your products or services through tailored ads, you can drive them back to convert. 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐰𝐢𝐭𝐡 𝐃𝐲𝐧𝐚𝐦𝐢𝐜 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞: Employ Dynamic Creative Optimization (DCO) to deliver the most relevant ads to each user based on their profile and behavior. This ensures a more personalized and impactful ad experience. What’s your go-to audience targeting strategy?🤔

𝐀𝐦𝐚𝐳𝐨𝐧 𝐕𝐞𝐧𝐭𝐮𝐫𝐞𝐬 𝐈𝐧𝐭𝐨 𝐂𝐡𝐚𝐭𝐛𝐨𝐭 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠!🤖 Amazon is taking a bold step into the advertising space with its latest experiment – integrating ads into the Rufus chatbot! Here’s what you need to know: 1. 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐯𝐞 𝐀𝐩𝐩𝐫𝐨𝐚𝐜𝐡: Amazon’s Rufus chatbot, designed to assist with user queries and enhance the shopping experience, is now being tested with integrated ads. This move reflects a growing trend of blending advertising with AI-driven interactions. 2. 𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐝 𝐔𝐬𝐞𝐫 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞: The ads will be seamlessly integrated into the chatbot’s conversations, providing users with relevant recommendations without disrupting their experience. This approach aims to deliver targeted promotions while maintaining a smooth and engaging interaction. 3. 𝐏𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 𝐈𝐦𝐩𝐚𝐜𝐭: This test could redefine how brands interact with customers in digital spaces. By placing ads in a conversational context, Amazon may unlock new opportunities for advertisers to connect with audiences in a more natural and personalized way. 4. 𝐅𝐮𝐭𝐮𝐫𝐞 𝐎𝐮𝐭𝐥𝐨𝐨𝐤:  As this testing phase progresses, we might see more advanced features and refined strategies for integrating ads into chatbot interactions. The success of this initiative could set a new standard for AI-powered advertising. How do you think this will impact the future of digital marketing?💬

With Q4 fast approaching, now’s the perfect time to fine-tune your Amazon Advertising strategy and maximize the holiday shopping season. Here are some key steps to ensure your campaigns are ready: 1. 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐏𝐫𝐢𝐦𝐞 𝐃𝐚𝐲 𝐃𝐚𝐭𝐚: Analyze performance from Prime Day to guide your Q4 strategy. Identify which products and keywords generated the most conversions, then allocate higher budgets to these areas during big shopping holidays to boost ROAS. 2. 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐘𝐨𝐮𝐫 𝐓𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠: Audit your campaigns and pause underperforming keywords, especially those that haven’t generated any revenue throughout the year. Shifting your budget to high-performing keywords will allow you to focus on what’s working and ensure every dollar is well spent. 3. 𝐆𝐞𝐭 𝐑𝐞𝐚𝐝𝐲 𝐟𝐨𝐫 𝐒𝐜𝐚𝐥𝐢𝐧𝐠: With ineffective keywords paused, you can prevent budget drains and set yourself up for gradual scaling. This allows you to start scaling slowly and observe how your account responds without the risk of overspending. While it’s early for aggressive bidding, this approach lays the groundwork for a successful Q4. By tightening your targeting and preparing for gradual scaling, your campaigns will be in prime position to handle the holiday rush and optimize for profitability. It might be a little early, but if you want to see good results you always need to be two steps ahead! ⏰

🌟 Celebrating 3 Incredible Years at Providenca Marketing Agency! 🌟 On this day three years ago, a big idea officially became a reality. Today, Providenca Marketing Agency stands as a testament to what passion, dedication, and teamwork can accomplish. 🚀 From our humble beginnings, we've grown into a powerhouse team of 80 extraordinary individuals. Each day, our success is fueled by the collective energy, creativity, and commitment of our amazing team. It's their unwavering support, mutual respect, and collaboration that drive us to new heights and inspire us to achieve new victories. Here’s to celebrating the incredible journey so far and to the many milestones yet to come. A huge thank you to everyone who has been part of this amazing adventure—your hard work and dedication make all the difference. Here’s to many more years of growth and success together! 🙌🎉 #Anniversary #TeamSuccess #ProvidencaMarketing #Growth #Teamwork #Milestones #GateToSuccess

𝐓𝐡𝐞 𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬 𝐨𝐟 𝐀𝐦𝐚𝐳𝐨𝐧’𝐬 𝐒𝐚𝐦𝐞-𝐃𝐚𝐲 𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐲: 𝐒𝐩𝐞𝐞𝐝 𝐌𝐞𝐞𝐭𝐬 𝐂𝐨𝐧𝐯𝐞𝐧𝐢𝐞𝐧𝐜𝐞 🚚   Amazon’s same-day delivery is more than just fast—it’s a strategic advantage for both customers and sellers. Here’s how this service is changing the game: - 𝐔𝐧𝐦𝐚𝐭𝐜𝐡𝐞𝐝 𝐂𝐨𝐧𝐯𝐞𝐧𝐢𝐞𝐧𝐜𝐞: For customers, same-day delivery means getting what they need, exactly when they need it. Whether it’s a last-minute gift or an essential item, Amazon delivers in hours, not days. 🌃 - 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞 𝐄𝐝𝐠𝐞 𝐟𝐨𝐫 𝐒𝐞𝐥𝐥𝐞𝐫𝐬: Products eligible for same-day delivery stand out in a crowded marketplace. This speed can boost customer satisfaction and drive higher sales, giving sellers an edge over competitors who can’t match the pace.💡 - 𝐒𝐭𝐫𝐞𝐧𝐠𝐭𝐡𝐞𝐧𝐢𝐧𝐠 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐋𝐨𝐲𝐚𝐥𝐭𝐲: Prime members, in particular, benefit from this perk at no extra cost. The convenience of same-day delivery enhances their shopping experience, encouraging them to stay loyal to Amazon. 📦 - 𝐃𝐫𝐢𝐯𝐢𝐧𝐠 𝐄-𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧: By pushing the limits of delivery speed, Amazon is setting new standards in the industry. This continuous innovation keeps the company ahead of the curve, making it the go-to platform for both shoppers and sellers. 📈 𝐀𝐬 𝐝𝐞𝐥𝐢𝐯𝐞𝐫𝐲 𝐬𝐩𝐞𝐞𝐝𝐬 𝐜𝐨𝐧𝐭𝐢𝐧𝐮𝐞 𝐭𝐨 𝐚𝐜𝐜𝐞𝐥𝐞𝐫𝐚𝐭𝐞, 𝐡𝐨𝐰 𝐝𝐨 𝐲𝐨𝐮 𝐬𝐞𝐞 𝐭𝐡𝐢𝐬 𝐭𝐫𝐞𝐧𝐝 𝐜𝐨𝐧𝐭𝐢𝐧𝐮𝐞 𝐭𝐨 𝐞𝐯𝐨𝐥𝐯𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞?