Blue Wheel

StreetStrider, the first 2-in-1 Indoor + Outdoor Elliptical Bike, was navigating post-pandemic DTC advertising challenges. Blue Wheel partnered with them to tackle these challenges head-on with a full-funnel strategy. Here’s how we did it: ✔️ Engaged new audiences through upper funnel Video View campaigns. ✔️ Retargeted viewers with lower-funnel ads to drive conversions. ✔️ Optimized ad spend and reduced frequency to combat audience fatigue. The results speak for themselves: ➡️ +398% ROAS (4.15x → 20.69x) ➡️ +300% Purchases ➡️ +462% Revenue By challenging the stigma around upper-funnel campaigns, we not only created a stronger lower funnel but also delivered immediate, measurable growth—proving that innovation isn’t just in the product but in how you market it. Check out the full case study here ➡️ https://lnkd.in/gKdeP3Ua Ready to take your brand’s performance to the next level? Reach out to our team! #DigitalMarketingAgency #DTCAdvertising #PerformanceMarketing #eCommerce #FullFunnelStrategy #PaidSocial #MarketingStrategy

A new eCommerce Exchange video is now live! 🎥 This time, we’re diving into how influencer marketing shapes your overall digital strategy. Nicole Reich and Zachary Riegle are breaking down the three ways influencer efforts supercharge your omni-channel approach: 🔹 Enhancing advertising performance 🔹 Elevating organic social strategies 🔹 Boosting PDP & marketplace conversions 💡 Ready to see how influencers can amplify your results across every channel? Watch the full video here ➡️ https://lnkd.in/gWtWm37A #InfluencerMarketing #DigitalStrategy #eCommerce

Is your brand blending in when it should be standing out? ✨ A creative agency can bring expertise and a digital-first approach to help you save time, spark innovation, and achieve impactful results. In our latest blog, we break down how partnering with a creative agency helps you: 🚀 Leverage data-driven insights 📈 Stay ahead of industry trends 🤝 Build a collaborative strategy to elevate your brand Ready to take your marketing to the next level? Read more ➡️ https://lnkd.in/gNhVSNig #MarketingStrategy #CreativeAgency #BrandGrowth

Please join us in congratulating Hilary Ayoub on her 6th anniversary at Blue Wheel! Hilary has served as the glue that keeps this company and its day to day running smoothly since she joined us. We do not know what we would do without her support and positive attitude. She is not only capable of taking on just about any task that comes her way, but she always brings light and positivity into every room (whether physical or digital) that she enters. Hilary - we celebrate you today and always, and thank you for each and every contribution you have made and continue to make for this company. Congrats!!!

Lisa Wendland, MBA is breaking down email delivery tactics. Check out her post below or reach out to her to chat all things email! #EmailMarketing

Walmart has updated its Pro-Seller criteria and benefits! To earn the badge, you’ll need to hit a few key performance goals like shipping orders on time and offering competitive prices. 🏆 It’s a great opportunity to level up your business and boost your presence on Walmart! Read more in our latest Marketplace Update ➡️ https://lnkd.in/gXgFYSUB #WalmartProSeller #WalmartSeller

When fitness equipment brand, PowerBlock, came to us with a challenge to scale during their promotional period, we knew we needed to think strategically. 🚀 The results? Record-breaking growth: ✅ 219% increase in spend behind retargeting ✅ 106% more revenue from Meta than anticipated ✅ 102% growth in retargeting reach ✅ 94% jump in retargeting revenue How we achieved it: 🔹 Traffic campaigns: Built a strong upper funnel by driving cost-efficient landing page views with impactful influencer and production content. 🔹 Creative strategy: Tested underutilized videos tailored for diverse audiences. 🔹 Smart retargeting: Leveraged built-up audience pools to maximize efficiency and scale during promos. This approach turned potential hurdles into scalable opportunities, proving that investing in the funnel pays off when done right. 💪 Check out the full case study here ➡️ https://lnkd.in/gr8_dxkF Ready to scale your brand’s growth? Contact Blue Wheel to learn how our tailored strategies can elevate your performance. #eCommerceAgency #PaidSocial #DTCAdvertising

Creating AMC custom audiences can be a game-changer for eCommerce brands, providing laser-focused targeting that boosts ad effectiveness and ROI. 🚀 Our latest blog explores Amazon Marketing Cloud (AMC), a powerful tool for gaining valuable insights, creating custom audiences, and supercharging your ad performance. Learn how to reach customers with rule-based and lookalike audiences tailored to your brand and elevate your strategy for the holiday season and beyond! Read the full blog here ➡️ https://lnkd.in/gphaA7i3 #AmazonAds #AmazonDSP #AmazonAMC

Check out some behind the scenes footage from our shoot with Westmore Beauty. 📽️ ⤵️ Want to expand your brand creative? Talk to the team! https://lnkd.in/gpRZrpgG #CreativeAgency #TikTok #BehindTheScenes

Premium Label Supply partnered with Blue Wheel to fuel substantial growth in a fiercely competitive label market. Their goals? Boost ad spend and sales, keep ACoS under 35%, and outperform top label brands, especially during peak seasons like back-to-school and Q4. Key Strategies & Wins: 🔹 Conquesting Campaigns: Targeted competitor brands, enhancing visibility and brand recognition. 🔹 Aggressive Optimization: Focused on top keywords and competitor products, improving Premium Label Supply’s position. 🔹 Top-of-the-Search Modifiers: Increased modifier to secure top placements for high-volume keywords, which saw significant returns. 🔹 Search Term Isolation (STI): Leveraged STI for effective scalability, integrating research campaigns to continuously capture new customers and expand reach. And the results? Check them out for yourself! 💥 419% increase in year-over-year sales growth 🛒 48% year-over-year growth in clicks 🌟 Record-breaking sales in April—a 4.85% increase over the previous peak in August! Our team’s strategic approach gave Premium Label Supply a competitive edge, achieving sustainable growth and a dominant market presence. Read the full case study here ➡️ https://lnkd.in/g4Z_KHK4 #CaseStudy #BlueWheel #eCommerceGrowth #AmazonAdvertising