StreetStrider, the first 2-in-1 Indoor + Outdoor Elliptical Bike, was navigating post-pandemic DTC advertising challenges. Blue Wheel partnered with them to tackle these challenges head-on with a full-funnel strategy. Here’s how we did it: ✔️ Engaged new audiences through upper funnel Video View campaigns. ✔️ Retargeted viewers with lower-funnel ads to drive conversions. ✔️ Optimized ad spend and reduced frequency to combat audience fatigue. The results speak for themselves: ➡️ +398% ROAS (4.15x → 20.69x) ➡️ +300% Purchases ➡️ +462% Revenue By challenging the stigma around upper-funnel campaigns, we not only created a stronger lower funnel but also delivered immediate, measurable growth—proving that innovation isn’t just in the product but in how you market it. Check out the full case study here ➡️ https://lnkd.in/gKdeP3Ua Ready to take your brand’s performance to the next level? Reach out to our team! #DigitalMarketingAgency #DTCAdvertising #PerformanceMarketing #eCommerce #FullFunnelStrategy #PaidSocial #MarketingStrategy
