Anthony Cyrus’ Post

Are you ready to boost your Amazon sales? Learn how Amazon Ads may boost your visibility and drive growth! As you dive into Amazon Advertising, you'll find a plethora of solutions at your disposal to increase the visibility of your brand and products. 📈 Advertising is essential because it's the first step towards expanding your customer base and increasing revenue. Consider Amazon Ads as a powerful megaphone, introducing your new offering to millions of prospective buyers. Amazon offers a variety of advertising tools to make your business stand out. All options, ranging from Sponsored Brands to Sponsored Products, are designed to fulfil distinct objectives and demands. Take advantage of these resources to improve your advertising approach, and observe how your audience and sales grow! #NayabAkhtar #Amazon #AmazonAds #AmazonAdTypes #eCommerceTips #PPC

When should you consider starting Amazon DSP? There isn't a black-and-white answer, but you should ask yourself the following questions before getting started: 1. Have you scaled sponsored spend significantly on all ad types (sponsored products, sponsored brands, and sponsored display)? If you haven't scaled up sponsored, do that first. You'll get a much better return on your investment. 2. Are you spending a significant amount on SD with average performance or better? Amazon DSP is essentially SD on super steroids. You should be using SD to start and have a general idea of what works and what doesn't. 3. Are you seeking to increase market share and acquire new-to-brand customers? This is what DSP is really for. 4. Do you have a core group of top-selling products that would benefit from a lot more traffic? If not, hold off on DSP for a bit. Unless you are a household name, DSP likely won't perform well on products with average ratings or that aren't in a strong position in the category. 5. Is your inventory situation in a good place? If not, forget about DSP. What am I missing? P.S. This list is for endemic advertising. The criteria for non-endemic ads are completely different. #amazonadvertising #amazonads #amazonagency

Amazon has unveiled an exciting addition to the advertising console – the "All Sold Products" tab! 🚀 Introducing the latest feature in your product dashboard, the "All Sold Products" tab provides a comprehensive view of total sales for all your products directly within the advertising console. Here's a sneak peek into the dashboard insights: ■ Advertising status This shows whether or not the product is advertised in a Sponsored Products or Sponsored Display campaign. Other ad products, such as Sponsored Brands, are not included. ■ Sponsored Product eligibility Know if your products are eligible for advertising and can receive impressions (Only Sponsored Products) . ■ Gross Sales Includes both organic sales and ad-attributed sales, with adjustments for canceled orders. Keep in mind, the total Gross Sales may differ from “Ordered Product Sales” in Seller Central's Business Reports due to how canceled orders are handled. What are your thoughts on this game-changing feature?  Drop your comments below, and let's chat about all things Amazon and advertising! 💬 #AmazonSellers #AdvertisingMagic #GameChangerAlert #AmazonAdEligibility #AdInsights #AmazonUpdates #AdConsoleUpgrade

Exciting News for Amazon Advertisers! 🚀 The long-awaited update we've been waiting for has finally arrived! Amazon has rolled out a game-changing feature for sponsored brand campaigns. Now, you can dynamically change your landing page even after your campaign has been launched! With this latest development, advertisers have more flexibility and control over their campaigns than ever before. Imagine being able to tweak your landing page for better conversion rates on the fly! Plus, the ability to view the current landing page directly from the ad group level streamlines the optimization process like never before. Don't miss out on this opportunity to elevate your Amazon advertising game, just in time before Prime Day! Update your campaigns today and start seeing results like never before! #AmazonAdvertising #SponsoredBrands #DigitalMarketing #AmazonSellers #AdvertisingUpdate #Amazon #Primeday #Ecomcy Need assistance navigating these changes? Contact us Ecomcy for expert help and support!

The Products page has an All Sold Products tab. On the product page in Amazon Ads Console, we can now see every one of our sold products, both advertised and unadvertised. To identify products to advertise using Sponsored Products, filter and sort by total sales, which includes sales attributed to advertisements and sales not attributed to ads. Select the tab for "All Sold Products." These are all the items in our catalog with gross sales within the selectable time frame. This covers both products that are advertised and those that are not. Looking for a reliable partner to help you optimize your Amazon Advertising? Get in touch with us! #amazonadvertising #kbradvertising #amazonads #kbr #advertisingstrategies #advertising

TACOS isn't the most important metric for Amazon ads Because it's just a measure of how much you spend on ads relative to your gross revenue However, there isn't a most important metric Because every single brand should be paying attention to multiple metrics Click-through rate is extremely important to determine relevancy Conversion rate is also important to determine relevancy and will dictate profitability CPCs are also very important Certain ad inventory is too expensive or has a hard ceiling in terms of scalability You also want to make sure you're utilizing ads to drive incremental revenue Therefore, you have to look at market share data as well If it were all about one metric, we'd all be ad wizards in a week I hope this settles the debate once and for all! 😜 What ad metrics do you focus on? #amazonads #amazonadvertising #amazonsellers #amazonvendor

The Amazon Advertising console offers a valuable tool called "Brand Impression Share" that allows sellers to monitor competitor activity and track lost opportunities on branded search terms. By accessing this feature, sellers can identify the number of lost top-of-search clicks and orders, indicating instances where shoppers clicked on competitors' ads after searching for their brand. With this insight, sellers can strategically target top-of-search spots to increase visibility and conversion rates. Utilizing the Impression Share dashboard, sellers can analyze trends, identify areas for improvement, and optimize advertising strategies to maximize brand exposure and drive sales. #amazonads #amazonppc #amazonadvertising #amazonmarketing

Boost your Amazon Sales this PRIME DAY. 1. Increase your budget for Sponsored Products, Sponsored Brands, and Sponsored Display ads. 2. Use Prime Day-specific keywords to capture more traffic. 3. Create compelling ad copy that emphasizes Prime Day deals. 4. Plan Lightning Deals and Coupons to attract more buyers. Be prepared to adjust your strategies based on what’s working and what’s not. What strategies are you planning to use to maximize your sales on Amazon Prime Day? #amazon #primeday #amazonprimeday #amazonppc #amazonadvertising #amazonbusiness #aamzonsellers #aamzonfbasellers

What is Sponsored Product Ads? 🚀 Boost your Amazon sales with Sponsored Product Ads! 💼 These ads put your products front and center, helping you reach more shoppers and drive sales. 💰 Pay-per-click means you only pay when someone clicks, making it a cost-effective way to increase visibility. Ready to SUPERCHARGE your Amazon strategy? #AmazonAds #BoostSales #SponsoredProducts 🛒🔥

📣 Ever wondered how many orders your competitor gets after shoppers search for your branded terms on Amazon? It's easy to find out. 💥 Just head to the Amazon Advertising console, go to Insights and Planning, and click on "Brand Impression Share." Amazon will show you the number of lost top-of-search clicks and orders - that's the number of times shoppers clicked and placed orders after viewing ads from other advertisers on your brand search terms. #Amazon #amazonsellercentral #sellertips #ppc #ppccampaigns #linkedincommunity #listingoptimization